What Is Link Building?

Link building is a major branch of SEO that is as important for your website as technical SEO and content marketing. Link building is the act of getting websites to link to your site.

This is important in SEO for several reasons. First, a strong backlink profile is one of Google’s ranking factors. A website’s backlinks tell Google that the site is worthy of presenting to users, given that so many other sites want to link to it. Secondly, creating those links helps to build literal traffic back to the original site.

All in all, link building is an incredible SEO tool to have at your disposal. That’s why LSEO provides professional link building services to our clients. The right kinds of backlink profiles will only help you attract the audiences you want to reach online.

Link building is one of the main branches of SEO, with the other two being technical SEO and content marketing.

Each branch has its role to play in getting more organic traffic to a website so a business can grow its customer base. While content shows Google that you are an authority worth ranking, and technical SEO gets the site’s problems out of the way for the search engines, link building encourages other websites to build up your quality site by linking to you.

It’s somewhat idealistic to think that you can simply reach out to websites similar to yours and ask if they’ll link to you, and that it will work all the time. The opportunity must also be useful to the site you want to link to you.

It’s also important to avoid what are called “black-hat” link building techniques, such as paying for links. There are plenty of sites out there who will take money in exchange for a link to your site, but Google has ways of knowing who engages in this kind of practice. If Google discovers that a site pays for links, it will usually penalize the site by plummeting its rankings.

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Different Ways to Build Links

When you use LSEO’s link building services, you get a team of SEO experts who employ a variety of link building strategies to generate links to our clients’ websites. It’s all based around forming relationships with others in certain industries online. Here are some of the most common ways we build links.

Content Publication

Generating high-quality content is one of the most popular and common ways people build links to their sites. If you write useful, authoritative content to which other websites would want to direct people, then use this content to your advantage. This is one service we provide at LSEO as part of our content marketing services. We can then build links to the content we have created.

Influencer Marketing

Another way to build links naturally is to reach out to bloggers and social media influencers who can utilize mentions or endorsements to link back to your website. At LSEO, we work with a network of influencers to earn backlinks and ultimately generate more traffic to our clients’ sites.

Article Contributions

Article contributions, or guest posts, are another way to build links back to a site, but, as with link building overall, there are right and wrong ways to do it. It’s considered spammy to send out generic pitches to popular sites, requesting to contribute anything they want as long as they guarantee a backlink.

Guest posts should be directed toward relevant sites and offer something that those readerships will find useful. If you can prove you are offering something high quality, you may just get a backlink from a guest post.

Broken Backlink Reclamation

Another way to gain backlinks to a site is to reclaim broken links on other websites. We use a variety of SEO tools to find all broken backlinks to a client’s site. A broken link to your site is simply one that links to a URL that you have since removed. It’s a wasted opportunity.

To correct this, LSEO can reach out to the website owners and ask them to link to a client’s site correctly. The owners don’t have to do this, but it is in their interest to fix broken external links on their sites.

Competitive Analysis & Outreach

The final link building technique we are covering here is competitive analysis. This involves examining the backlinks of a client’s competitors and attempting to acquire those links for our client instead. This is usually done by producing better content to which the linking website would prefer to link. Employing this method successfully takes some finesse, but it is a useful way of accomplishing two things at once: generating high-quality content and earning backlinks to that content.

Why Backlinks Are Important for SEO

At its core, Google has one goal: to present the most useful information to online users who input queries into the search engine. In its mission to do this, Google is quite discriminating as to which web pages make the cut. In the modern era, Google’s ranking factors are all about the user’s experience when visiting a page. Users have to trust your site and find the information on it authoritative.

Link building helps Google understand that a website is indeed trustworthy and that real people truly find its content deserving of their time.

The more high-quality sites that link to you, the more Google will see that you are producing material meriting a high rank. And the higher you rank, the better chance you have to sell your goods and services to the audiences who matter to you.

LSEO can help you do this through our link building services.

Why choose our Link Building Services?

You will find many digital marketing agencies that claim to offer high-quality link building. The truth is that many actors out there use shady SEO practices to build these links, and those bad links could end up hurting your website.

Our link building services at LSEO present you with the following:


Our link building products are scalable. That means we can get your website a target amount of links on a monthly basis. This consistency will have the greatest effect on your rankings.

Dedicated Link Building Experts

We employ link building professionals who are fully committed to generating the backlinks you need to ascend the rankings and get seen. We also provide you with keyword reports showing the true effects of your link building campaigns.

Be Seen

We mentioned above that Google looks for high-quality sites in a website’s backlink profile. At LSEO, we target sites with high domain authority and sizable monthly visitors. These kinds of sites are better for your web traffic and for meeting Google’s standards for backlinks.

Beat the Competition

Your competitors who don’t know about link building or how to do it correctly won’t be able to keep up with you if you have a strong link profile. Where your competition is sleeping on the idea of link building, we will help you capitalize on this valuable piece of an overall SEO strategy.