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3 Benefits of Advertising through Google Ads
So, what are the advantages of advertising using Google Ads? And how do these points stack up against doing SEO at the same time? Let’s explain.
Google processes billions of searches every day. It follows that this daily amount of eyes on Google’s SERPs makes the engine’s paid ads one of the most desirable forms of digital marketing available today.
Paid ads on Google appear at the top of the SERPs, above the organic search results that digital marketers manage to get placed there through their SEO work. Online users know that Google’s brilliant search algorithms are updated hundreds or sometimes thousands of times a year. Those updates make Google’s results more relevant and authoritative all the time. The better the search results, the more people trust the engine. When you combine a large audience with an intelligent and trustworthy search engine, you get a platform that simply cries out for PPC advertising.
Google Ads Vs. SEO
Google Ads marketing and SEO really cannot be compared. They work toward the same goal which is why it is wise to invest in both channels at the same time to double the equity. Why might your business want to advertise using PPC in addition to SEO? What are the major differences between them?
One question business owners ask us from time to time is: if PPC ads appear at the top of the SERPs, why not start driving a robust Google Ads campaign to get more website traffic and sales? It all depends on your goals. PPC ads have almost instant effects, while SEO tends to take six to nine months or even a year to see truly measurable results. However, keep in mind that some users just don’t click the ad listings and go right to the organic results.
There is a major trade off to show up on page one of Google with an ad: it costs money. Digital marketers bid on keywords in an attempt to appear in prominent places on Google’s SERPs. We work with our clients to figure out what search terms they want to capture through their paid advertising. Keep in mind, however, that the more popular the keyword–and the higher the competition is on that particular keyword–the higher the bid will be. It might not be prudent for a small business to bid on a general keyword such as “garden supplies.” Maybe the company’s paid advertising budget would be better spent on a more specific, long-tail keyword such as “best garden supplies in Wilkes-Barre.”
Meanwhile, performing SEO work on your site still costs money, but there will be no additional charge for ad spend. SEO still requires a person’s time and effort to get a website performing well organically. However, it is a much slower game that requires patience and frequent monitoring and updating. That is also another reason it is a good idea to run a PPC campaign in addition to your SEO efforts. Creating high-quality content, writing new meta tags, and overhauling a site’s technical SEO all require about as much research as a strong Google Ads campaign. SEO is a vital component of getting found online if you are not looking to pay directly for advertising, but we don’t recommend just focusing on one channel. Your digital marketing focus or how you should divide a budget between PPC and SEO depends on your goals and overall budget.
This can all get a bit complex, but it is exactly what digital marketing agencies do every day. Our job is not just to conduct your online advertising for you. We are also consultants who are here to guide you through every step of your digital marketing campaign.
You Control Your Ads’ Details
LSEO specializes in local digital marketing with concentrations in SEO, PPC, web design, and link building. All of these services work in concert with one another to get our clients the highest rankings, the most website traffic, and the most sustainable sales growth.
We work with clients ranging from Northeast Pennsylvania to Nationwide. We want to be your Google Ads agency, the partners you can trust to guide you through the highly competitive world of Google Ads and PPC advertising. Get in touch with us to learn more, and let’s accomplish something amazing together.
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