There are a lot of acronyms to keep track of in the world of digital marketing. SEO. PPC. CPC. SERP. KPI. UX. For the uninitiated, it can feel like someone knocked over a box of Scrabble tiles and...Read more
All LSEO PPC managers are Google AdWords Certified and have undergone significant advanced Google training. The Founder and CEO of LSEO Kris Jones is also the best-selling author of “Search Engine Optimization – Your Visual Blueprint to Effective Internet Marketing,” which is in its third edition (Wiley – 2008, 2010, 2013) with over 100,000 copied sold. Importantly, Kris’ books first published in 2008 included several pioneering chapters on “Quality Score Optimization” – a technique still used at LSEO (and hundreds of agencies worldwide) to maximize return on advertising spend.
The LSEO team is here to help you regardless of the size of your pay per click advertising budget.
The process of setting up and optimizing pay per click campaigns requires considerable research. Any quality PPC campaign starts with comprehensive keyword research and analysis. Our team researches keywords through a comprehensive process of competitive analysis and advanced keyword generation tools such as SEMrush and Search Metrics.
Once LSEO identifies a killer list of high converting keywords the process moves to researching and optimization of ad copy. Writing ad copy that converts and drives high click through rates and lower cost per click is an art. LSEO’s proprietary ad copy research process creates multiple ads for each ad campaign resulting in optimum conditions for an effective PPC management campaign.
Once keywords are identified and ad copy is written the LSEO team designs a unique strategy that incorporates the nuances of your business and industry.
LSEO’s professional PPC Strategy is based on Quality Score Optimization (QSO). QSO focuses on the set-up of each unique ad group and ensures a tight balance between:
Keyword Selection – tight ad groups with high converting phrase and exact match keywords.
Ad Group Structure – Ad groups should include only keywords that are highly related and logical from the point of view of the customer. He or she should be able to type in any of the keywords from the group to end up at a similar end point.
Cost Per Click – Most agencies place your bids at the highest possible cost per click. That’s the wrong approach. The correct approach is to set cost per click at the keyword level based on a series of important strategic factors and considerations, including your profit margin, industry target, and addition of negative keywords.
Land Page Optimization – your landing page must directly and linearly relate (think relatedness) to the keyword that triggered the click and also the ad copy that promoted the click. LSEO makes its own “PPC Landing Pages” to maximize quality score thereby driving lower CPC’s for you and higher ranking.
Taken together LSEO’s pay per click marketing services drive results.