All LSEO PPC managers are Google AdWords Certified and have undergone significant advanced Google training. The Founder and CEO of LSEO Kris Jones is also the best-selling author of “Search Engine Optimization – Your Visual Blueprint to Effective Internet Marketing,” which is in its third edition (Wiley – 2008, 2010, 2013) with over 100,000 copied sold. Importantly, Kris’ books first published in 2008 included several pioneering chapters on “Quality Score Optimization” – a technique still used at LSEO (and hundreds of agencies worldwide) to maximize return on advertising spend.

The LSEO team is here to help you regardless of the size of your pay per click advertising budget.

PPC Research

The process of setting up and optimizing pay per click campaigns requires considerable research. Any quality PPC campaign starts with comprehensive keyword research and analysis. Our team researches keywords through a comprehensive process of competitive analysis and advanced keyword generation tools such as SEMrush and Search Metrics.

Once LSEO identifies a killer list of high converting keywords the process moves to researching and optimization of ad copy. Writing ad copy that converts and drives high click through rates and lower cost per click is an art. LSEO’s proprietary ad copy research process creates multiple ads for each ad campaign resulting in optimum conditions for an effective PPC management campaign.

Once keywords are identified and ad copy is written the LSEO team designs a unique strategy that incorporates the nuances of your business and industry.

PPC Strategy

LSEO’s professional PPC Strategy is based on Quality Score Optimization (QSO). QSO focuses on the set-up of each unique ad group and ensures a tight balance between:

Keyword Selection – tight ad groups with high converting phrase and exact match keywords.

Ad Group Structure – Ad groups should include only keywords that are highly related and logical from the point of view of the customer. He or she should be able to type in any of the keywords from the group to end up at a similar end point.

Cost Per Click – Most agencies place your bids at the highest possible cost per click. That’s the wrong approach. The correct approach is to set cost per click at the keyword level based on a series of important strategic factors and considerations, including your profit margin, industry target, and addition of negative keywords.

Land Page Optimization – your landing page must directly and linearly relate (think relatedness) to the keyword that triggered the click and also the ad copy that promoted the click. LSEO makes its own “PPC Landing Pages” to maximize quality score thereby driving lower CPC’s for you and higher ranking.

Taken together LSEO’s pay per click marketing services drive results.

Frequently Asked Questions

1. What is PPC Strategy?

PPC, or Pay-Per-Click, strategy involves creating and managing digital marketing campaigns where advertisers pay a fee each time one of their ads is clicked. It’s a way to buy visits to your site rather than attempting to earn them organically. In the context of a comprehensive marketing plan, a strong PPC strategy is crucial because it allows businesses to reach their target audience quickly and effectively, ensuring that every dollar spent on advertising works to meet the organization’s goals. Our LSEO team, backed by Google AdWords Certification, applies advanced techniques and decades of expertise to develop strategies that maximize ad performance and ROI.

2. How does Quality Score affect my PPC campaigns?

Quality Score is a critical component in PPC campaigns as it affects both the cost and effectiveness of your paid advertising. It is Google’s rating of the quality and relevance of your keywords and PPC ads. A higher Quality Score can lead to lower costs and higher ad positions. At LSEO, with insights from Kris Jones’ pioneering work on “Quality Score Optimization,” we focus on optimizing this score by enhancing ad relevance, keyword selection, and landing page quality, which in turn boosts the overall performance of the campaigns.

3. Why is Google AdWords Certification important for PPC management?

Google AdWords Certification is an important credential for anyone managing PPC campaigns on Google platforms because it demonstrates an individual’s prowess and expertise in leveraging Google Ads for business benefit. It ensures that the manager has a recognized level of proficiency in managing ad campaigns, understanding complex marketing strategies, optimizing campaigns to get maximum ROI, and staying informed of Google’s latest features and updates. At LSEO, our managers are all certified, meaning they have passed rigorous exams that validate their sophisticated understanding of PPC and are equipped with the advanced tools to run efficient and profitable campaigns.

4. How does LSEO personalize a PPC strategy for my business?

Personalizing a PPC strategy involves understanding the unique needs, goals, and challenges of your business. At LSEO, we start by conducting a thorough analysis of your current marketing performance, competition, and market positioning. We then tailor our approach by selecting effective keywords, crafting compelling ad copy, and optimizing for factors like ad placement and demographics specific to your target audience. By prioritizing personalization, we can ensure campaigns resonate with your target market, enhance user engagement, and ultimately, lead to increased conversions and business growth.

5. What makes LSEO’s approach to PPC different from other agencies?

LSEO stands out in the PPC world due to our combination of advanced Google training, a history of pioneering optimization techniques, and a synthesis of hands-on expertise with academic insight. The founder Kris Jones’ contributions to the field, especially in “Quality Score Optimization,” have equipped our team with strategies that go beyond standard tactics to deliver consistently higher returns. We don’t just run campaigns; we innovate, continuously optimizing and adjusting to align with the latest in search engine technologies and consumer behavior trends. This comprehensive and innovative approach ensures our clients not only succeed today but are poised for future growth as the digital marketing landscape evolves.