LSEO offers advanced technical SEO services and fixes as part of our comprehensive technical audit.
Our technical SEO services are designed to help your website rank higher by improving functionality, complying with Google’s best practices, and making your website responsive across different devices and web browsers.
What is Technical SEO?
Technical SEO primarily refers to the optimization of backend functionality, web indexation, and the responsiveness of a website across multiple devices.
There are a number of tools that can help you audit your technical SEO presence, although the expertise of a SEO consultant and web developer will provide you with in-depth look at what issue could be impacting your website’s rank and functionality.
1. Crawl Indexation Data
We can determine any errors that occur using Google Search Console ‘Crawl Error Reports.’ The most common errors we find with sites include:
Other errors our crawl report will identify are any broken links (external/internal), pages that are being 302 redirected, pages that are redirected multiple times, 404 page errors, and whether or not all pages have a uniform SSL certification.
These errors can mostly be resolved by addressing the issue directly and submitting a new XML sitemap to Google Search Console.
2. Server Configuration
Through our technical audit, we will also identify any server configuration issues that are causing server errors during our crawl or impacting page speeds. Once these errors are identified, you can contact your web hosting service and have them rectify this.
3. Page Speed
4. User Experience (UX)
Using Google Analytics and our own heatmap data, we can analyze the behaviour flow of users who land on your site. From here, we can create a report outlining recommendations for top level funnel changes that make more sense for visitors and reduce bounce rates.
We can also install tracking pixels that help you track the success of campaigns from Facebook, Google AdWords, or even organic search.
5. Internal Linking
6. Mobile Friendliness
Duplicate content is one of the most common errors affecting any site over fifty pages large. Duplicate content can be attributed to many causes:
8. Structured Data
Schema markup and JSON-LD codes share a library of common vocabulary that helps search engines understand the intent and purpose of page even more easily. As a technical SEO agency, LSEO can help you diagnose structured data errors and implement new codes to improve page rankings.
9. Image Optimization
10. Multi-Language Sites
With the implementation of the hreflang tag and self-referential canonical tags, LSEO can help you display the right web page for users who speak a different language and are from a different country. This was you will always display the right ccTLD for any visitor internationally, delivering the best user experience possible.
11. Site Migration
Our enterprise and small startup package enables you to successfully migrate your site to a new domain or CMS. We can handle all design aspects of the redesign and implement the redirects of all URLs from the old domain to the new domain.
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