What is Paid Media?
For those who have never encountered this form of digital marketing before, paid media consists of the advertisements you see on search engine results pages (SERPs). These ads are usually located at the top of a page. They are relevant to the queries a user searches and can be made of numerous elements, such as text, images, and product prices and rankings.
Paid ads can be a real boon to your business’s online operations, but only if you use them correctly. LSEO’s paid media experts research the keywords that your potential customers are using to search, and the ads we create for you are relevant to your products, services, or industry. If the ads are enticing enough, users will find exactly what they are looking for on your website’s landing pages, and they will get there through the portal of the ads we create for you.
It’s also easy to keep track of what you spend when you have us place ads. Take the Google Ads platform: it uses a pay-per-click (PPC) framework, meaning you pay only for the clicks you actually get on an ad. This makes paid media ads a financially sound method of advertising online.
Paid media is an effective, direct way to capture the customers you need to grow your business, but it’s important to structure the ads the right way. That’s where LSEO’s paid search marketing services can help. Get started on your campaign