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What Is an SEO Audit?
Have you ever wondered why your competitors are ranking so much higher than you on Google? Ever wish you could see everything wrong with your website at a glance so you can start fixing it? That’s exactly what LSEO can do for you with an SEO site audit.
As the name implies, an SEO site audit is a comprehensive analysis of how a website is performing from the standpoint of organic search.
For instance, an audit will find problems related to your:
- website structure
- website crawlability
- internal and external link structures
- content (duplication and gaps)
- meta titles and meta descriptions
- load times and page speed
At LSEO, we use various SEO site audit tools to crawl your website. These programs thoroughly inspect every inch of your site, looking for problems affecting crawlability and ranking.
However, we cannot discount the human element of an audit. Our tools collect all the raw site data, but the information would be useless if we didn’t manually inspect it afterward. Our SEO experts are always there to analyze and interpret the data and then relay it to clients in a layperson’s terms.
Why Your Site Needs an SEO Audit
Issues in any of the technical areas we mentioned can significantly affect your website’s rankings. Google will ultimately not rank a problematic site very highly. That means the very customers your business needs to reach will never find you online. You lose out on business as a result.
In that case, it should be clear why any website could benefit from an SEO audit.
The same applies to large businesses with robust websites. Even if your online presence is relatively healthy, technical SEO shortcomings force you to miss out on even more organic traffic.
It comes down to this: no matter how well or poorly your website is performing, our SEO audit service can always help you improve.
What Makes Our Audits Different?
You’ll find dozens of digital marketing agencies out there that will sell you SEO audits. These are not all equal. LSEO is different in the way we approach data analysis and client presentations.
Those little extra touches make the difference between average and premium services.
All the Research
At LSEO, we have researched which tools are best to use for website SEO audits. We have also looked at what elements are worth including in an audit. This research has made us efficient at getting you the vital information you need to examine your site health and work with us to improve it.
When it comes time to deliver your audit report, we compile the information on a Google Slides document for you. Or SEO experts design each report to the specifics of the client and the website. This way, we guarantee you are seeing the most important and relevant information for your business’s SEO campaign.
SEO Expert Analysis
LSEO devotes even more attention to each audit by providing you with an audit analysis from an SEO expert. One of our specialists gets on the phone and reviews the audit with you so you fully understand everything the audit covers. This is your chance to ask questions about what we did and what something means.
The final piece of our SEO audit service is the customized roadmap we give you following the audit. An audit on its own is a document showing your website’s strengths and weaknesses. We then use that document as a springboard for starting your SEO campaign.
We’ll provide you with a six-month roadmap showing our plan for implementing everything from the audit. With every step of the process available to see at once, you can rest assured knowing your site improvements are under control.
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