Heller’s Gas
Industry:
Propane & Propane Accessories
Services Provided:
PPC
The Client
Heller’s Gas is a local client to Northeastern Pennsylvania specializing in propane products and custom fireplaces to residential, commercial, industrial, and agricultural customers in the Mid-Atlantic Region.
Heller’s Gas strives to have the best service and support when fulfilling customer’s propane and fireplace needs.
The Problem
Prior to working with LSEO, Heller’s had worked with another digital marketing agency only having a presence on Google Ads with seeing very little return on investment. After seeing only a few form fills and calls a month, Heller’s Gas contracted LSEO in the Fall of 2019 to increase the number of prospective customers and decrease the cost per lead.
Also, LSEO was assigned to help with the branding and marketing for monthly/quarterly promotions and giveaways through social media. The purpose of this was to increase the total number of engagements that Heller’s Gas saw per month on their Facebook page.
The Strategy
Once LSEO took over the whole account and worked alongside with the team at Heller’s for the creative process, we used data analysis and insights from the data they already gathered, collected key marketing information from stakeholders at the company, then conducted our own competitor research and independent research.
After the research was completed, LSEO created highly effective digital marketing campaigns that consisted of highly qualified audiences, high converting landing pages, and ad and promotional copy that converted prospective customers into highly qualified leads. The campaigns using Facebook, Instagram, and Google Ads, we sent traffic to custom landing pages depending on the offer or incentive to enter their contact information.
From there, a customer service representative would contact the leads and provide them with more information about the service requested or about the promotion.
The Results
In over a year of advertising, LSEO has produced over 1,000 leads at an overall cost per lead of $53 over Facebook, Instagram, and Google.
On the other hand, Heller’s with help from LSEO has seen over 275,000 post engagement at $0.09 cost per engagement from their Facebook and Instagram ads.
1,000+
Leads
$53
Cost Per Lead
275,000+
Enrollments
$0.09
Cost per Engagement
I would highly recommend this company to anyone looking to grow their company’s online presence!
LSEO has been working wonders for us!