Businesses today can market themselves online in so many ways that it can be confusing to keep up with it all. While you are an expert in your line of work, you may not know as much as you need to know about the various types of digital marketing, from SEO to PPC strategy to social media marketing.
Perhaps you’ve heard that most businesses could use a robust social media marketing strategy but don’t know the first thing about creating one for yourself.
LSEO can help with that. Our clients come to us for our social media marketing services because we have the expertise to design strategies that work specifically for their businesses. When you work with us, we become your social media partner, lending your campaigns our industry know-how but also learning about how you want us to do things.
What Is Social Media Marketing?
To help you understand more about this, let’s take a closer look at what social media marketing actually entails.
Social media marketing is the process by which businesses use social media platforms such as Facebook, YouTube, Instagram, LinkedIn, and more to advertise their products or services. The point of this promotion is to get more people to a business’s website, where they can peruse offerings and make purchases.
Social media platforms are often the perfect places for businesses to communicate directly with both existing customers and those the business wants to reach.
At the same time, you should also know that marketing on social media requires strategies that take into account your business type and what you want to achieve on these platforms. The strategy for increasing brand awareness will differ from the strategy for boosting website traffic.
Businesses should have some idea of what they want their social media marketing to be, but a digital marketing agency such as LSEO can help here, too. We can tell you what kinds of strategies we’ve seen work in the past and what modifications will be best for your business’s campaigns.
The Different Social Media Channels to Explore
Your social media marketing strategies change based on your goals, and so do your ads based on what platform is hosting them. Ads you run on Facebook will be different from those on YouTube or Snapchat.
Here are the main social media platforms where businesses are advertising today.
Facebook sits right at the top as the largest digital advertising platform in the world. More than seven million businesses and other organizations are running social media ads on Facebook right now. The best part is that more than two billion users are seeing those ads every month.
As with any kind of advertising, however, the largest audiences won’t matter if you don’t target your ads to the right sectors of potential customers.
Facebook Ads lets advertisers run ads consisting of text, images, and videos. These ads can be featured on pages themselves and also in stories and live videos.
The Facebook-owned Instagram is up next. It has more than one billion users to whom businesses can advertise. In this case, because Instagram is a photo- and video-sharing app, your ads will stand out if they are visually striking and clearly communicate your brand’s messaging and promote your products.
We next come to YouTube, the second-largest search engine in the world after its parent company, Google. Obviously, advertising with the video giant YouTube is geared toward advertisers with video content. Advertisers use data to discover what kinds of video content would be best to place and where to place it. This analytics research is yet another benefit of employing LSEO’s social media marketing services for your business.
Over the years, LinkedIn has grown exponentially to a full-blown social media platform for business professionals, with more than 700 million users. Workers all over the world use it to post and find jobs, network, and grow their list of contacts. Therefore, LinkedIn is a great place to advertise relevant content through images, videos, and more.
Tik Tok is a recently developed social media platform that nonetheless has more than one billion users. That means the audience is available for your advertising, but again, only if your ads are targeted in the right ways. Tik Tok ads could be anything from in-feed videos to brand-takeover videos, which are short, full-screen videos that play when users open the app. LSEO is proud to offer Tik Tok advertising to businesses that want to enter this realm.
The image- and video-sharing social media app Snapchat is primarily used for people to talk to or otherwise connect with one another. Therefore, the types of ads that are tonally best for Snapchat are more personal ones that take users behind the scenes of a business or its branding. Hundreds of millions of people use Snapchat daily, so this could be the right platform for your business, as well.
Why You Should Market on Social Media
If you’re still wondering why you should market your business on social media, we would advise you to think about what you want for your brand. Whether you want to grow company awareness, website traffic, or sales, the keys to remember are engagement and targeting. You need to communicate and engage with the exact audiences you want to capture.
With the numbers we provided above regarding the amount of people worldwide who are using various social media platforms, you have literally billions of people to whom to market your goods and services.
How do you actually reach the audiences you want? It all comes down to audience targeting. What groups of people does your business need the most? How old are they? Where do they live? What do they value? What is their social media behavior?
LSEO relies on data to learn all this, and we share it with you so we can work together to assemble killer social media marketing campaigns that deliver for your business. It’s all wrapped up in our social media marketing services.
Why Choose LSEO as Your Social Media Marketing Agency?
Having said all this, you may be left with the question of who to work with when it comes to social media marketing. Why should you partner with LSEO rather than someone else? Here are four good reasons.
LSEO’s paid media marketing team is composed of experts in PPC and social media marketing. We keep up to date on the industry and are thrilled at the opportunity to use what we know to help businesses succeed.
Again, social media platforms might have billions of monthly users, but those figures won’t matter if we don’t know how to target your ads to the right people. We always use precise targeting when we create your campaigns so your ads show up in front of the right sets of eyes. This keeps things lean by spending your budget only where it counts.
When market research, creative content, and audience targeting all come together, the result is growth for your business. Our social media marketing ads can be a fine-tuned tool to help your business grow like never before.
We monitor your social media ads daily to check their performance and modify them if needed. There is no “set it and forget it” in paid media advertising. A little tweak here and there can go a long way toward ensuring your campaigns are running at their full potential.