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Homeowner Funding

Home Improvement Funding

Services Provided:

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The Client

Homeowner Funding is a home improvement leader in the Northeastern United States, that has been dedicated to helping homeowners fund their home improvement projects; roofing, replacement windows, siding, insulation, and home addition services.

Homeowner Funding helps homeowners get funding for home improvement projects.

The Strategy

LSEO was contacted by Homeowner funding when they became interested in testing out digital marketing strategies. Once we were provided key marketing information based off the client’s target audience and overall company direction, we were able to conduct our own competitor/independent research. We then created multiple campaigns utilizing thorough keyword research, advanced audience targeting, and constructed eye catching ad copy.

These campaigns were targeting the Northeast region of the United States, including Pennsylvania, New York, New Jersey, and Connecticut. The focus of the campaign was around search queries and audiences related to Home Repair Loans, and Home Improvement related terms. Ideally going after Homeowners 25 and older.

The Results

In the first 7 months, LSEO was able to drive over 2,500 leads at an overall cost per lead of $14.

After initial data learning and campaign optimization, we began to increase monthly budget in order to reach over 500 monthly leads at a $15 cost per lead.




Cost Per Lead
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