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[SEO Marketing]

August 14, 2020 by: Rylee Kane
How to do SEO?

You may be thinking right now “How is one article going to discuss the hundreds of ways to perform SEO?”  Well let me be honest, it’s not. We all know that there are many different details that go into search engine optimization, but I’m here to talk about the basics of SEO that you should […]

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[SEO Marketing]

August 10, 2020 by: Landis Ostroski
How to Do Local SEO

If you have a brick-and-mortar storefront, local SEO should be a top priority in your marketing plan. Local SEO ensures your business shows up when customers are conducting local searches for your type of business in their area. You should use this SEO strategy when you are targeting people from specific geographic locations to visit […]

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[SEO Marketing]

August 5, 2020 by: Steve Blackburn
5 Tips to Choose the Best SEO Agency

Making the right choice on your SEO agency is one of the most crucial decisions that an organization can make. If you get it right, you’ve got a partner that will grow with you and help take your business to the next level. If you get it wrong, it could set the company back months […]

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[Social Media Marketing]

July 23, 2020 by: Steve Blackburn
Snapchat Ads for Business

Learn what you can do with Snapchat ads and how you can efficiently target your audience on the 'Happiest' social media platform.

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[SEO Marketing]

June 30, 2020 by: Steve Blackburn
How to Keep SEO Clients Forever Through Client Communication and Other Methods

10 Ways to Keep Your SEO Clients Forever It was said by Don Draper that “The day you sign a client is the day you start losing them.” The fictitious adman may have been a figment of the imagination, but his words couldn’t ring truer. The moment that you’re lucky enough to sign a client […]

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[SEO Marketing]

May 15, 2020 by: Rylee Kane
Which SEO Metrics Should I Create Goals For?

An SEO strategy can quickly get confusing, especially one where your SEO company is completing a technical SEO consulting campaign and you want to track progress.  You’ve got a bunch of strategies, activities, and campaigns to keep an eye on—each of which has a specialist set of SEO metrics that show you how they’re performing.  Where should […]

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[SEO Marketing]

May 12, 2020 by: Kyle Kozie
What Is BERT And Google Natural Language Processing?

Google BERT affects one out of ten search queries. BERT stands for Bidirectional Encoder Representations from Transformers. You may be wondering, what!? Let’s just stick to BERT. I will do my best to help you understand this update from Google.  If you haven’t heard of Google’s BERT update, you’re in a good place. Google’s BERT update means […]

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[Social Media Marketing]

May 8, 2020 by: Jack Trapani
How Facebook Retargeting Works (And 6 Ways To Set It Up)

Have you ever wondered how those Facebook ads know exactly what item you were looking at on your favorite e-commerce site or even what blog you read then see an invitation to join the email list?  The answer is simple: Facebook Retargeting! What is Facebook Retargeting? Facebook Retargeting is a form of online advertising that finds […]

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[Social Media Marketing]

May 7, 2020 by: Jack Trapani
The Beginners Guide To Your First Facebook Ad Campaign

If you happen to have found yourself here either by chance or by intent because you are having trouble with your Facebook ads or do not even know where to start then consider yourself lucky! This post will inform you on where to start with your Facebook Business Manager and Facebook Ads Manager so that […]

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Original Content

From the experts.

SEO Marketing, Website Development

Kyle Kozie September 15, 2021
What Is an XML Sitemap & Why Do You Need One to Boost SEO?

If you’re new to SEO or don’t consider yourself a subject matter expert, you might have a visceral reaction to an intimidating phrase like “XML sitemap.” However, there is no need to...

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Paid Search Marketing, Social Media

Eric Meese September 7, 2021
What Is Geo-Targeting & How to Increase Conversions Using It

Have you been considering using geo-targeting for your business but are unsure how it works? We’ve got good news for you: you’ve come to the right place! If you’re keen to learn...

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Content Marketing Strategy, SEO Marketing

Michael Ruth August 25, 2021
What Is Dwell Time, & Why Does It Matter for SEO?

If you want to win with SEO, you must know the answer to the question, “What is dwell time?” You should also know how dwell time impacts SEO and how you can improve your dwell time calculation to...

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