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Michael Ruth

Your Guide to Reputation Management & SEO

With 71% of consumers starting their customer journey with a Google search and 85% of them consuming online reviews as if they were personal recommendations,

Michael Ruth February 23, 2021

How Google Question Hub Can Help Your Content in 2021

Whenever new products and services come out to satisfy some core need of an industry, it always seems strange to me that we have come

Michael Ruth January 18, 2021

Topic Clusters in Content Marketing

How Topic Clusters Can Improve Your Content Marketing https://youtu.be/6-Pl8EpshZ4 In SEO, we talk frequently about the importance of content being detailed and original and targeting

Michael Ruth September 3, 2020

Is Content Marketing a Viable Lead-Generation Tactic?

When we talk about SEO, we are referring to one major branch of digital marketing that itself splits off into several smaller branches. Looking at

Michael Ruth February 3, 2020

The Importance of Authenticity in Modern Content Marketing

Did you know that your pictures on Snapchat don’t really disappear? In 2013, Subway suffered a lawsuit in Australia after consumers noticed their “footlong” subs

Michael Ruth August 10, 2017

Christmas In July: Marketing Through The Summertime Lull

“Summertime and the livin’s easy,” unless you work in marketing. While an HVAC company, travel agency, or boardwalk thrift shop may live by this mantra,

Michael Ruth July 25, 2017

Pros and Cons of Guest Blog Posts

The importance of guest blogging has long piqued SEO confusion. Google has cracked down on guest blogging in the past, mainly disavowing link authority passed

Michael Ruth June 15, 2017

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