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[ Paid Search Marketing, Social Media Marketing ]

June 3, 2022 by: Kyle Kozie
How to Use UTM Codes to Track and Measure Digital Marketing Campaigns

There’s a lot you have to keep track of in the digital marketing industry, and wouldn’t you know it: tracking is one of those things! That’s right, you have to stay on top of your tracking, or...

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[ Paid Search Marketing ]

May 4, 2022 by: Eric Meese
Top PPC Tools to Help Boost Your Campaign ROI

The world of search marketing is pretty crowded today, and if you really want to drive up your campaign’s ROI, you’re probably going to need the help of some PPC tools. These tools automate a lot...

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[ Paid Search Marketing, SEO Marketing ]

April 1, 2022 by: Kyle Kozie
What Are Negative Keywords and How to Use Them

We all know that being positive is a good thing, but are there are times when a little negativity goes a long way. That’s especially true when it comes to keywords. A while back, we recommended...

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[ Paid Search Marketing ]

March 4, 2022 by: Eric Meese
Google Advertising Cost: Determining What Your Budget Needs to Be

Business owners who know they need to expand their PPC presence on Google Ads may be stumped by one key point: how to budget for those costs. It’s understandable. Advertising on Google has always...

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[ Paid Search Marketing ]

January 28, 2022 by: Eric Meese
How To Profitably Scale Facebook Ads Post iOS 14

With almost 3 billion active users (yes, billions-with-a-B), Facebook is still the most popular social media platform on the internet. That means, in addition to being your best source for cute cat...

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[ Paid Search Marketing, Social Media ]

September 7, 2021 by: Eric Meese
What Is Geo-Targeting & How to Increase Conversions Using It

Have you been considering using geo-targeting for your business but are unsure how it works? We’ve got good news for you: you’ve come to the right place! If you’re keen to learn...

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[ Paid Search Marketing, SEO Marketing ]

August 5, 2021 by: Kyle Kozie
23 Alternate Search Engines You Should Pay Attention To — Not Including Google

All good great things come in 23. Michael Jordan, and our list of alternative search engines besides Google! We all know that Google dominates the internet. It’s even penetrated our everyday...

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[ Content Marketing Strategy, Paid Search Marketing, SEO Marketing, Social Media Marketing ]

June 10, 2021 by: Kyle Kozie
How to Devise a Comprehensive B2B Digital Marketing Strategy

Creating a B2B digital marketing strategy comes with challenges you normally wouldn’t have to deal with if you were a B2C company. B2B marketing has always been hard, now more than ever. ...

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[ Paid Search Marketing ]

December 21, 2020 by: Steve Blackburn
The 4 Best Instagram Marketing Tips for 2021

Instagram has become a creative hub and top social media platform for businesses to expand their brand through images and videos, while also engaging with their clientele. By strategically planning a...

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[ Paid Search Marketing ]

December 7, 2020 by: Steve Blackburn
How to Boost Local PPC in 2021

Local businesses have been under a significant amount of pressure in the last year or so, and it isn’t likely to stop anytime soon. Those businesses have had to face more challenges lately than...

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