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[ Paid Search Marketing, SEO Marketing ]

December 1, 2022 by: Ashlee Przywara
Top Google Searches of 2022

New Year’s Eve is just a few weeks away. With every new year comes a fresh batch of keywords, search trends, technological innovations, and digital marketing opportunities. Before we start...

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[ Paid Search Marketing ]

October 14, 2022 by: Anne Stramara
How to Audit a Google Ads Campaign

It takes money to make money. At least, that’s what “they” say. But making money shouldn’t take too much money, right? Or else what’s the point? If you’re doing business online, one of...

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[ Paid Search Marketing, SEO Marketing ]

October 14, 2022 by: Ashlee Przywara
Click-Through Rate: Understanding CTR for PPC & SEO

When someone performs an online search, they want an answer fast. And search engines want to give them those answers with zero to few hoops to jump through.  With SERPs, we’re not looking at a...

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[ Paid Search Marketing, Social Media Marketing ]

June 3, 2022 by: Kyle Kozie
How to Use UTM Codes to Track and Measure Digital Marketing Campaigns

There’s a lot you have to keep track of in the digital marketing industry, and wouldn’t you know it: tracking is one of those things! That’s right, you have to stay on top of your tracking, or...

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[ Paid Search Marketing ]

May 4, 2022 by: Anne Stramara
Top PPC Tools to Help Boost Your Campaign ROI

The world of search marketing is pretty crowded today, and if you really want to drive up your campaign’s ROI, you’re probably going to need the help of some PPC tools. These tools automate a lot...

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[ Paid Search Marketing, SEO Marketing ]

April 1, 2022 by: Kyle Kozie
What Are Negative Keywords and How to Use Them

We all know that being positive is a good thing, but are there are times when a little negativity goes a long way. That’s especially true when it comes to keywords. A while back, we recommended...

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[ Paid Search Marketing ]

March 4, 2022 by: Anne Stramara
Google Advertising Cost: Determining What Your Budget Needs to Be

Business owners who know they need to expand their PPC presence on Google Ads may be stumped by one key point: how to budget for those costs. It’s understandable. Advertising on Google has always...

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[ Paid Search Marketing ]

January 28, 2022 by: Anne Stramara
How To Profitably Scale Facebook Ads Post iOS 14

With almost 3 billion active users (yes, billions-with-a-B), Facebook is still the most popular social media platform on the internet. That means, in addition to being your best source for cute cat...

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[ Paid Search Marketing, Social Media ]

September 7, 2021 by: Anne Stramara
What Is Geo-Targeting & How to Increase Conversions Using It

Have you been considering using geo-targeting for your business but are unsure how it works? We’ve got good news for you: you’ve come to the right place! If you’re keen to learn...

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[ Paid Search Marketing, SEO Marketing ]

August 5, 2021 by: Kyle Kozie
23 Alternate Search Engines You Should Pay Attention To — Not Including Google

All good great things come in 23. Michael Jordan, and our list of alternative search engines besides Google! We all know that Google dominates the internet. It’s even penetrated our everyday...

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