Facebook advertising provides the most robust platform for audience targeting and analysis. With the most sophisticated psychographic targeting available on any digital platform, Facebook remains the ideal venue to find and reach your audience. As our CEO Kristopher Jones regularly states, knowing your audience more in-depth than your competition is your competitive advantage. Following our…
We have grown to love and respect our interns this semester. These students have gone from having an interest in digital marketing to becoming digital marketers. We are so proud to have on the team! Meet The LSEO Spring 2018 Interns Bailey Hamilton College: Luzerne County Community College Major: Advertising/Graphic Design Department Interning in: Graphic…
Imagine the scenario: stuck on a desert island, with nothing but a freshwater spring and a Wi-Fi connection. How could we use our marketing skills to share our plight and get us out of there? This is a great way for any business to look at their marketing strategy: what are the areas you should…
At LSEO, our interns are as instrumental to our process as our employees. Because of this, we would like you to meet LSEO’s Fall 2017 interns and learn about just how awesome they are. Brian Reese College: Penn State University, Wilkes Barre Major: Marketing Department Interning in: SEO About Brian: Brian is currently pursuing a bachelors…
For a third consecutive year LSEO.com has been named to the 2017 prestigious list of Top SEO Companies and Top SEO Consultants in the United States by independent! Clutch announced the agencies from around the world that demonstrate excellence in digital marketing and design. Clutch’s annual report recognizes 475+ top B2B service providers across six…
Now, more than ever, small businesses (SMEs) need to understand the importance of owning and managing a website. Consider that 50% of local searches over a smartphone result in an in store visit that same day. You want people to be familiar with your business so they become more comfortable with it as they pick…
Don’t look too close or you’ll go blind! The future of SEO is largely a kaleidoscopic image without clarity or foresight of what the future will bring. From print advertising to the evolution of SEO, we’ve seen new formats eclipse previous ones. Yet, the same principles persist. As AI and deep learning fill more prodigious…
Building authoritative and thematically homogenous external links to your website is a difficult task regardless of your industry vertical, but some industries are more dry or even boring than others and building links around industrial content can be challenging. Fortunately, our team of link builders and content marketers have experience in building links in some…
Working in an agency, departments work so closely together they start to look their own kingdoms. It got me to thinking that these teams were waaay more similar to characters from everyone’s favorite show than I am sure any of them would like to admit. Here is our list of digital marketing jobs as Game…
YouTube is a tremendous platform for the casual vlogger as well as large companies to get their voices heard and put material out. Whether you are a solo artist making music in your bedroom studio or the CEO of a powerhouse looking to build your company’s name even further, visual content is an absolute plus….
