“Link building is frowned upon.” “Link building is black hat SEO.” “Link building will not help you rank on Google.” If you work in digital marketing, you have probably heard statements like the ones above. You might even have a few friends in the industry right at this moment who are telling you the same […]
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What is Web Hosting? Web hosting is where your website and all of its elements are stored to be shown to users when a request is made. This typically happens on a server. To better explain this, I’d like to use an analogy. Think of your web host like a house where your website lives. […]
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YouTube Best Practices for Channel Presentation The first thing a user will see is how your YouTube channel looks, so make an excellent first impression. You need to convince them to invest their time in watching your content, so they become repeat visitors and fans. To do this, you need to have a clean and […]
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Creating the Perfect Website SEO Report for SEO Measurement Every website should set up tracking at the very least through Google Analytics and Google Search Console. Both of these tracking tools are crucial to collecting data and making informed decisions about your site. You can’t just throw your website ideas at a wall to see […]
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Learn how to start your first TikTok ad campaign! This complete guide covers ad types, targeting options, and best practices for TikTok ads.
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The term “SEO” can be confusing for many people. As a business owner, you may be familiar with the practice, but unsure how to implement the necessary strategies to increase your rankings, traffic, and leads. Search engine optimization is a critical component of your business’s success. However, it can do more harm than good if […]
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LSEO.com is excited to announce it has become a 2020 finalist for multiple US Search Awards. The Wilkes-Barre, Pennsylvania-based digital marketing agency has been named a finalist for two of the biggest awards that the US Search Awards committee hands out, “SEO Agency of the Year” and “Best Use of Search – Retail/ECommerce.” The nomination […]
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Award Winning SEO We are beyond excited to announce the LSEO has been recognized for not one, not two, but THREE US Search Awards! We are extremely proud of our team for making the shortlist for awards that recognize only the best in SEO, PPC, and content marketing. The efforts of our team have not […]
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How Topic Clusters Can Improve Your Content Marketing https://youtu.be/6-Pl8EpshZ4 In SEO, we talk frequently about the importance of content being detailed and original and targeting the right keywords to get ranked. This is necessary for your website’s success, but it isn’t sufficient. To create a killer content marketing strategy for your SEO, you have to […]
Read more What is a Hyperlink? Before we jump into link building, I believe that it is important for you to understand what a hyperlink is and what they mean to search engines. A hyperlink, or “link,” is...
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If you’re serious about getting your pages to rank, you need to use Google Search Console. This powerful tool can provide insights to improve your rankings in no time. However, if you...
Read more Creating a B2B digital marketing strategy comes with challenges you normally wouldn’t have to deal with if you were a B2C company. B2B marketing has always been hard, now more than ever. ...
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