The term “SEO” can be confusing for many people. As a business owner, you may be familiar with the practice, but unsure how to implement the necessary strategies to increase your rankings, traffic, and leads. Search engine optimization is a critical component of your business’s success. However, it can do more harm than good if […]
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LSEO.com is excited to announce it has become a 2020 finalist for multiple US Search Awards. The Wilkes-Barre, Pennsylvania-based digital marketing agency has been named a finalist for two of the biggest awards that the US Search Awards committee hands out, “SEO Agency of the Year” and “Best Use of Search – Retail/ECommerce.” The nomination […]
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Award Winning SEO We are beyond excited to announce the LSEO has been recognized for not one, not two, but THREE US Search Awards! We are extremely proud of our team for making the shortlist for awards that recognize only the best in SEO, PPC, and content marketing. The efforts of our team have not […]
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How Topic Clusters Can Improve Your Content Marketing https://youtu.be/6-Pl8EpshZ4 In SEO, we talk frequently about the importance of content being detailed and original and targeting the right keywords to get ranked. This is necessary for your website’s success, but it isn’t sufficient. To create a killer content marketing strategy for your SEO, you have to […]
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If you want to have a successful business, content marketing isn’t optional. Huge corporations and small businesses alike rely on content to communicate with their audience. Anyone can easily write content for their website, but if it’s not done correctly, it won’t do anything to help your business or readers. For your content to be […]
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Search Intent Defined One common aspect of SEO that is often overlooked is search intent. SEOs and companies can do all the keyword research they want, but if optimizing for search intent isn’t factored in, does it really matter? Not really if you didn’t deliver on the keyword intent. Let’s dive a little deeper. Search […]
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I’ve already touched on how vital culture building can be to a company. Still, before the COVID-19 pandemic, it changed the landscape for businesses both in the short term and possibly more permanently. As the United States economy begins to open up again, let’s take a look at what we’ve learned. I think we’ll find […]
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Finding a good Paid Media Marketing company can be a challenge today. The biggest reason for that is that many people in the industry have no idea what they’re doing. Most business owners know that advertising on search engines and social media is paramount to their success, but they have no idea how to vet […]
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You may be thinking right now “How is one article going to discuss the hundreds of ways to perform SEO?” Well let me be honest, it’s not. We all know that there are many different details that go into search engine optimization, but I’m here to talk about the basics of SEO that you should […]
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Any smart business owner today understands the importance of having a website. It’s nearly impossible for a business to get by anymore without one. However, any old website won’t cut it. For...
Read more What Core Web Vitals Mean for Your SEO in 2021 Back in May 2020, Google gifted SEOs everywhere with a particularly rich nugget of information. They stated that beginning in May of 2021, Core Web...
Read more With 71% of consumers starting their customer journey with a Google search and 85% of them consuming online reviews as if they were personal recommendations, reputation management is more important...
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