We all know that being positive is a good thing, but are there are times when a little negativity goes a long way. That’s especially true when it comes to keywords. A while back, we recommended negative keywords as part of our 2022 Definitive Guide to Product Listing Ads. In that post, we noted how […]
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When you think of robots, where’s the first place your mind goes? Clockwork automatons? The Mars rover? “Hasta la vista, baby”? If you have a website, the first thing that pops into your head is probably the importance of robots.txt files. If not, it definitely should be. Though easy to overlook, robots.txt files are extremely […]
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Is SEO dead in 2022? Well, you tell me. Here’s Analytics data for a client LSEO started working with in July of 2021: Of course, we know the question, and answer, are more complicated than what increasing website traffic can show you. First of all, why do people even ask if SEO is dead? Something […]
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As Google becomes more advanced, SEOs want to get better at building natural backlinks. The way to do that is through using link building tools. This post complements our link building guide for 2022 and our 2022 link building strategies explainer, since these platforms help a ton with executing the techniques laid out there. These […]
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We all know that organic growth is essential for business, but do you know why? How does one achieve it? Heck, what is organic growth anyway? In business, organic growth differentiates itself from inorganic growth like this: Organic growth involves a company increasing its revenues through internal operations, such as marketing and promotion, sales and […]
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Business owners who know they need to expand their PPC presence on Google Ads may be stumped by one key point: how to budget for those costs. It’s understandable. Advertising on Google has always been a give and take: you need to bid on the relevant keywords for your business while still keeping your costs […]
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Here’s some quick common sense for you on link building: Building backlinks can take a long time More than 66% of web pages have no backlinks at all Backlinks are one of the most crucial of Google’s ranking factors We covered the critical importance of link building in our 2022 guide to link building, but […]
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For all the myriad ways the internet has changed the world of business and commerce, some things remain the same regardless of whether you operate a 9-to-5 brick-and-mortar location or an always-online digital storefront. What’s the one thing every shop needs to make a profit? Customers. Or, to put it another way: traffic. For a […]
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The SEO on a well-optimized website is like an iceberg: a good chunk of it is visible to the naked eye, but there’s a whole lot more going on below the surface. That’s the beauty of technical SEO, though. When it’s working like it should, it’s nearly invisible. And yet, there is so much to […]
Read more These days, it seems like social media platforms are multiplying like Tribbles. Clubhouse. Whisper. Caffeine. Yammer. Chirp. No, I’m not just picking random words out of a hat here; I’m naming a...
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The internet is a critical component of real estate, more so now than ever before. Gone are the days when most home buyers flip through the newspaper to search for properties. If you want to compete...
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Website homepages have gone through lots of ups and downs over the last few decades, as ideas of what looks good have shifted this way and that. These days, though, the majority of businesses have...
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