Great ‘White Hat’ Shark SEO

Penguin, Fred, Panda, Hummingbird, Pigeon, and loads of unconfirmed updates have plagued black hat…

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Christmas in July: Marketing Through the Summertime Lull

“Summertime and the livin's easy,” unless you work in marketing. While an HVAC company, travel…

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Can Press Releases Still be Used for Link Building?

Press releases and a PR campaign can be an excellent source for backlinks and gaining exposure for…

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Evolution of Link Building

A 10-Year Evaluation Link building remains one of the most effective SEO strategies to help rank…

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Pros and Cons of Guest Blog Posts

The importance of guest blogging has long piqued SEO confusion. Google has cracked down on guest…

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The Importance of a Blended Keyword Strategy

How Evergreen Content Helps Rank for Long-Tail Keywords Recent research has shown that keywords are…

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Apple Introduces In-Store Search Ads

Apple has begun monetizing on its own app store advertisements, rolling out its Apple Search Ads.…

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The Advantages of Including Mobile in Multi-Channel Marketing

About 68% of businesses have integrated mobile into their marketing strategy. Why haven’t more?…

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The Benefits of User-Generated Content

What if I told you there was a way to acquire free promotion for your website with no gimmicks?…

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