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[Paid Search Marketing, SEO Marketing]

by: Kyle Kozie
What Are Negative Keywords and How to Use Them

We all know that being positive is a good thing, but are there are times when a little negativity goes a long way. That’s especially true when it comes to keywords. A while back, we recommended negative keywords as part of our 2022 Definitive Guide to Product Listing Ads. In that post, we noted how […]

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[SEO Marketing, Website Development]

by: Rylee Kane
What Is Robots.txt? | Why It’s Important For SEO

When you think of robots, where’s the first place your mind goes? Clockwork automatons? The Mars rover? “Hasta la vista, baby”? If you have a website, the first thing that pops into your head is probably the importance of robots.txt files. If not, it definitely should be. Though easy to overlook, robots.txt files are extremely […]

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[SEO Marketing]

by: Michael Ruth
Is SEO Dead in 2022?

Is SEO dead in 2022? Well, you tell me. Here’s Analytics data for a client LSEO started working with in July of 2021: Of course, we know the question, and answer, are more complicated than what increasing website traffic can show you. First of all, why do people even ask if SEO is dead? Something […]

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[Link Building Strategies]

by: Kyle Kozie
7 Awesome Link Building Tools [2022]

As Google becomes more advanced, SEOs want to get better at building natural backlinks. The way to do that is through using link building tools. This post complements our link building guide for 2022 and our 2022 link building strategies explainer, since these platforms help a ton with executing the techniques laid out there. These […]

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[SEO Marketing]

by: Rylee Kane
9 New SEO Techniques For Organic Growth in 2022

We all know that organic growth is essential for business, but do you know why? How does one achieve it? Heck, what is organic growth anyway? In business, organic growth differentiates itself from inorganic growth like this: Organic growth involves a company increasing its revenues through internal operations, such as marketing and promotion, sales and […]

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[Paid Search Marketing]

by: Anne Stramara
Google Advertising Cost: Determining What Your Budget Needs to Be

Business owners who know they need to expand their PPC presence on Google Ads may be stumped by one key point: how to budget for those costs. It’s understandable. Advertising on Google has always been a give and take: you need to bid on the relevant keywords for your business while still keeping your costs […]

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[Link Building Strategies]

by: Michael Ruth
Link Building Strategies to Deploy in 2022

Here’s some quick common sense for you on link building: Building backlinks can take a long time More than 66% of web pages have no backlinks at all Backlinks are one of the most crucial of Google’s ranking factors We covered the critical importance of link building in our 2022 guide to link building, but […]

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[Link Building Strategies]

by: Ashlee Przywara
Why Ecommerce Websites Need a Solid Link Building Strategy

For all the myriad ways the internet has changed the world of business and commerce, some things remain the same regardless of whether you operate a 9-to-5 brick-and-mortar location or an always-online digital storefront. What’s the one thing every shop needs to make a profit? Customers. Or, to put it another way: traffic. For a […]

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[SEO Marketing]

by: Kyle Kozie
A Complete Technical SEO Checklist [2022]

The SEO on a well-optimized website is like an iceberg: a good chunk of it is visible to the naked eye, but there’s a whole lot more going on below the surface. That’s the beauty of technical SEO, though. When it’s working like it should, it’s nearly invisible. And yet, there is so much to […]

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Original Content

From the experts.

Social Media, Social Media Marketing

Anne Stramara September 30, 2022
7 Facebook Tricks You Need to Know in 2022 + Infographics

These days, it seems like social media platforms are multiplying like Tribbles. Clubhouse. Whisper. Caffeine. Yammer. Chirp. No, I’m not just picking random words out of a hat here; I’m naming a...

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SEO Marketing

Noah Mirro September 23, 2022
Real Estate SEO: A Real Estate Company’s Guide to SEO in 2022

The internet is a critical component of real estate, more so now than ever before. Gone are the days when most home buyers flip through the newspaper to search for properties. If you want to compete...

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SEO Marketing, Website Development

Jahquan McIntosh September 16, 2022
Homepage Elements You Need to Deploy + 16 Examples

Website homepages have gone through lots of ups and downs over the last few decades, as ideas of what looks good have shifted this way and that. These days, though, the majority of businesses have...

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Case Studies

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46.18%

Traffic Increase

Real Estate Client

Industry:
Real Estate

Services Provided:
Link Building

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3,959 +

Keyword Increase

Beleza Na Web

Industry:
Beauty Products

Services Provided:
SEO

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275,000+

Enrollments

Heller’s Gas

Industry:
Propane & Propane Accessories

Services Provided:
PPC

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500+

Leads Generated

Homeowner Funding

Industry:
Home Improvement Funding

Services Provided:
PPC

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873%

Increased Organic Traffic

Special Guest App

Industry:
Online Talent Booking

Services Provided:
SEO

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70%

Signup Increase

PAK Pediatrics

Industry:
Pediatric Care

Services Provided:
PPC

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