In the world of online search, we all know that Google is the top dog. According to True List, the search engine racks up a whopping 3.5 billion searches every single day, giving it about 96% of the total market share. That’s impressive, to say the least. Additionally, it underscores just how important it is […]
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You know the adage, “a picture is worth a thousand words?” The sentiment still rings true. Images aren’t just pretty things to look at. When used correctly, images can help convey a message more effectively, no matter what industry you’re in. Remember this when you’re creating SEO content for your website: images are important. You […]
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You may or may not have heard of influencer marketing before, but even if you haven’t, you probably know what it is! Influencer marketing involves noteworthy online personalities marketing a business’s products or services to their followers in exchange for payment or free products. When it’s the right matchup, influencer marketing can be a win […]
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Have you ever been excited to share content on your social media channels only for it to fall flat? Minimal views, few shares…your post essentially gets lost in the ether of the Internet. It’s a disappointing feeling, both personally and professionally. You spend all this time crafting the perfect content only to have it go […]
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“The 10 Hacks You Need to Stay Healthy This Winter” “Wall Street Insider Reveals Single Best Investing Tip” “This Is the Real Reason Doctors Make You Sit on That Tissue Paper” You’ve seen these kinds of clickbait examples before, somewhere on the Internet. They walk a fine line between sounding sort of spammy and genuinely […]
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Unless you’ve been living under a rock for the past few years, you’ve almost certainly heard about the growing need for brands to “pivot to video.” Not only have businesses of all kinds been increasing their video advertising output, but even the marketing platforms themselves are bending over backward to accommodate and incorporate more video […]
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If you have a website and want to rank it well on Google using SEO, then you’ve probably heard of domain authority at some point. Domain authority, or website authority, is a measurement of a website’s overall quality. The SEO software company Moz originally developed the domain authority metric to help website owners learn about […]
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It takes money to make money. At least, that’s what “they” say. But making money shouldn’t take too much money, right? Or else what’s the point? If you’re doing business online, one of the most effective and essential ways to make money is with Google Ads (also known as Google Adwords). How essential is it? […]
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When someone performs an online search, they want an answer fast. And search engines want to give them those answers with zero to few hoops to jump through. With SERPs, we’re not looking at a riddle of the sphinx situation. Quite the opposite. Search engines like Google prioritize relevant results. That’s why you’ll occasionally see […]
Read more It almost seems like something out of a history book, but it really wasn’t that long ago that people still used in-person travel agents to plan their vacations. To navigate, they had to consult...
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Whether you’re a cannabis startup or an established company, if you want to dive deeper into the U.S. cannabis industry that is projected to grow to $40 billion by 2025, you need cannabis SEO to...
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Did you know that there are nearly two billion websites online as of September 2022? If you’re an online business just starting or are an established business trying to improve your reach, that...
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