There are a lot of acronyms to keep track of in the world of digital marketing. SEO. PPC. CPC. SERP. KPI. UX. For the uninitiated, it can feel like someone knocked over a box of Scrabble tiles and then forgot to pick them up. Even if you don’t know what they all mean, though, it’s […]
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If you’re devoting any amount of resources to technical SEO in 2022, then you should know that website security should be one of your top priorities right alongside it. Making your website more visible to searchers on Google is one thing. It’s another to secure your site for customer financial transactions and to keep out […]
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If you want to give yourself the best chance of writing content that ranks on Google in 2022 and beyond, you’re going to need to know about performing a SERP analysis. SEO-optimized content doesn’t exist in a vacuum world. Google isn’t just judging the quality of your content in and of itself. It’s judging it […]
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The world of search marketing is pretty crowded today, and if you really want to drive up your campaign’s ROI, you’re probably going to need the help of some PPC tools. These tools automate a lot of the tedious tasks associated with managing a PPC campaign, including performing keyword research, looking at CPC data, reviewing […]
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It’s hard enough to rank well on Google today without creating SEO problems for yourself. But if adding page variants to your site has created the problem of duplicate content, then you should know that canonical tags are the solution. Inadvertently creating duplicate content is exactly what can happen when you’re in the ecommerce space […]
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If you regularly publish any kind of content in your industry, I guarantee you can make some use of a content calendar. Content calendars keep you organized, which is probably the most important benefit of having them, but they do so much more than that. Content calendars help you strategize, project the future, encourage collaboration, […]
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It shouldn’t be a surprise to anyone who’s been in the SEO industry for a while that so many SEO myths have arisen over the years. Even to the SEO veterans out there, the great Google is a mysterious creature, never letting the public in on all of its secrets. So, in the absence of […]
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When it comes to digital marketing, experience is worth its weight in clicks. Not only can experience help you make good decisions, but it can also help you avoid bad ones. Of course, gaining experience takes, well, experience. It takes time, it takes trial and error, and it takes a thoughtful SEO analysis of the […]
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Whether you monitor your own business’s digital performance or are in the digital marketing space yourself, you’ve probably heard about Google Analytics 4 over the last year and a half. Google released the latest version of its website data analytics platform in October 2020, and since that time, account owners have been able to run […]
Read more These days, it seems like social media platforms are multiplying like Tribbles. Clubhouse. Whisper. Caffeine. Yammer. Chirp. No, I’m not just picking random words out of a hat here; I’m naming a...
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The internet is a critical component of real estate, more so now than ever before. Gone are the days when most home buyers flip through the newspaper to search for properties. If you want to compete...
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Website homepages have gone through lots of ups and downs over the last few decades, as ideas of what looks good have shifted this way and that. These days, though, the majority of businesses have...
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