As one of the main pillars of digital marketing, SEO optimization is considered a top priority for any website. But, when optimizing a large-scale enterprise website over your average small business,...Read more
Today, one of the most popular ways to obtain information is through our digital devices. Rather than pulling out a desktop to access information, we have it at our fingertips. This is helpful considering how we don’t necessarily have the time to perform a thorough search. If you are looking to drive attention to your business, establishing a mobile website is a step in the right direction.
Of course, a local digital marketing agency like LSEO has the ability to help your business devise a strong mobile web design. Whether you are looking to just get your feet wet or to drive right into the technological world, you have come to the right place. Even if you already have a desktop site and are unsure of how to approach developing one for a mobile device, LSEO can help you.
This is one of the best ways to push your brand and company into the limelight. The benefits outweigh the risks, as mobile web design can increase your consumer engagement, clicks, shares, and sales. Curious to learn more? LSEO’s web designers will provide your site with the framework necessary for expert SEO optimization and mobile website design services using the best UX strategies.
The Guide to Building a Mobile-Friendly Site
Establishing a mobile site for the first time may seem complicated. However, you will find that LSEO’s expertise actually makes the process quite simple. If you want to start creating your website, here is a guide to give you some ideas, as these will set you down the right path.
Make It Responsive
When you are scrolling on your new mobile site, you want to make sure that its content is consistent with what is found on any other device. On top of this, you want to ensure that it automatically scales your site’s elements to match the screen size on which it is viewed. This will prevent images from appearing larger than needed, which would require viewers to do extra work to read your content.
Ensure that Information is Accessible
You want to ensure that your site is created with the user experience in mind. Consumers should be able to access information simply and quickly. Your site should be fashioned in a way that will also make it easy to navigate and find content that viewers would most likely be interested in.
Create Navigational Links and Images
Part of building a user-friendly site is establishing links and images that will appropriately fit the screen. However, you should use large fonts and images because Internet browsing on a phone is different from a desktop. You want to be sure that information can be clicked on with ease, as using your fingers instead of a mouse to obtain information can be challenging. This is especially true for consumers who don’t have a lot of experience using mobile devices.
Compress Images and Content
When creating your mobile, you want to ensure that consumers can quickly navigate across your site. This can be accomplished through compressing and simplifying your company’s content, images, and tabs. Customers then won’t have to wait a long time for pages to load. It also makes your site look more professional rather than cluttered. If this isn’t done, potential customers may find it challenging to find information that answers their questions and fulfills their needs.
Allow an Easy Transition to Desktop View
For some users, it is crucial to give them the option on your site for a desktop format. This will ensure that you are not missing out on a whole demographic, as older generations can have difficulty using the mobile setup. You want to make sure that people can interact with your website in a way that will make the most sense to them. This reflects the idea of keeping UX in mind as you build your mobile site. Also, the information on your desktop view should be similar on your mobile, as this helps with content and brand consistency.
Regularly Perform Mobile Testing
You should implement constant performance testing to ensure your site is always ready to go. This can be done by simply scrolling through your site from the user perspective. This will allow your business to go back and make improvements based on what you learned from your interactions with your site.
As you can see, these are good ideas to keep in mind while developing a mobile site for your business. When implemented properly, they can help set up your company for success.
Effective Mobile Web Design
Today, with everyone always on the go, consumers enjoy having information right in their pockets. Thankfully, with mobile websites, businesses can stay relevant and up-to-date on the needs of customers. This explains why, now more than ever, it is essential for businesses to transition to mobile. On top of helping to increase traffic to your business, it is one of the most efficient ways to distribute information and directly connect with your target audience. Most importantly, mobile access helps to expand your brand and make it stand out.
If you’re looking to establish a mobile presence, let LSEO’s web designers spearhead the process for you. From helping to condense content to generate a professional image, you cannot go wrong with LSEO’s expertise. We will teach you the techniques of simplifying your website, displaying only the most valuable information on it, and ultimately making an overall mobile-friendly site.
Contact us to learn how our digital marketing skills can help your business. We can jumpstart your mobile web design and start earning you the online attention your company deserves. Don’t hesitate to reach out to LSEO, as we are ready to satisfy any of your digital marketing needs.