As one of the main pillars of digital marketing, SEO optimization is considered a top priority for any website. But, when optimizing a large-scale enterprise website over your average small business,...Read more
WordPress is an impressive tool. Nothing else really compares to the quality of this content management software platform. Whatever the vertical of your business, WordPress can lay design foundations that will make your website look clean, crisp, and easily navigable.
WordPress is one of the best platforms for getting businesses into the online world, especially if they have never had a site before. WordPress offers designers a robust system of features, including various plugins, customizable designs, and built-in blog pages. One of the platform’s finest elements is that it does not require HTML editing software, which allows anyone with the desire to hop onto WordPress and begin creating pages.
The web designers at local digital marketing agency LSEO are experts in their field and can create a WordPress website that will help your business take off. A good WordPress site taps into the overall feel and message of a company, ensuring customers stay on your pages longer and become more likely to engage with you. LSEO’s web design services will produce an attractive and professional site for your business so you start gaining a larger audience online.
How Web Designers Build WordPress Sites
So, how can a high-quality WordPress website enhance your brand? It uses a healthy blend of visual design and technical elements to make it easy for customers to navigate your pages. Have a look at the points below to learn how LSEO’s WordPress designers build engaging websites for our clients.
1.) Create a Theme for Your Website
Our web designers take the time to learn about your business before building your WordPress website. Information about your services and brand messaging, as well as any existing website content, will inform how a designer creates the theme of your new website.
Typically, a theme involves a certain set of fonts, typefaces, color schemes, and other site aesthetics. WordPress offers plenty of features for structuring a web page through theme templates. Many of the platform’s templates go for professional looks that include minimalist and unobtrusive design. Having an attractive, clean-looking site is vital. Customers will overlook a website with even the best written content if it is not visually appealing. The right kind of WordPress theme will also not overload your home page with content, since most online users prefer to digest information presented in lists, bullets, and short paragraphs.
2.) Implement Consumer-Friendly Navigation
Making your WordPress easy to explore for average consumers is crucial. Some tips to bear in mind include keeping your most relevant pages accessible in at least two clicks and to include “About” and “Contact” pages.
WordPress even offers a feature that prevents users from getting lost on your site as they are going from page to page. Essentially, it is like a “breadcrumb trail” that reveals customers’ locations while on your website. Backtracking to a page they were on recently is made straightforward and simple. A few other tools designers can incorporate into your business’s WordPress are hamburger menus, ghost buttons, stick-to-top menus, and drop-down boxes. Our web designers can implement these techniques to ensure customers stay on your website due to the ease of navigating it.
3.) Incorporate Call-to-Action Buttons
If your business wants to increase web conversions, utilizing call-to-action buttons are the way to go. It is generally advisable to add these buttons to a landing page so customers can buy something they just read about.
Call-to-actions buttons should employ language that creates a sense of urgency. Phrases such as “Add to Cart” or “Buy Now” work well here. The buttons should also be designed to be the boldest and most noticeable elements on the page. This will encourage users to take initiative and do something, which will increase the number of conversions generated from your website.
4.) Pay Attention to Technical Details
Of course, the visual elements of a WordPress site are only one part of an overall successful website. The technical aspects matter, too, because a website bogged down with back-end problems will not attract an audience for you.
One important technical component of any good WordPress website is loading speed. If your pages take too long to open, users will lose interest in the website altogether. Knowledgeable web designers know how to decrease page-load time by minimizing the amount of content per page and optimizing on-site images to be smaller but still high resolution. All of this will speed up the website without sacrificing quality. A faster website, with orderly and uncluttered content and navigation, is far more likely to keep users engaged.
5.) Assist with Site Maintenance
Web designers still aren’t finished after completing the layout of your WordPress site. Consistent maintenance is necessary to keep your website up to date. Maintenance checks for WordPress sites are directed primarily toward refreshing or adding further content to clean and liven up the site’s design and navigability.
Sometimes, designers just have to examine a site from a user’s perspective to see what can be improved. Anyone who uses the internet regularly knows almost instantly when they come across a website element that simply does not work from a visual or navigability perspective. LSEO’s designers have to only give an existing WordPress site a once-over to notice any deficiencies. This kind of attention will ensure your website is looking its best, and that customers are always able to access newly added information.
Experienced WordPress Designers
The right kind of website is just as important for a business as the SEO-optimized content that goes onto it. LSEO’s web designers know how to construct WordPress sites that incorporate visuals, content, and SEO into one seamless blend that keeps users on the page. We do it for our customers every day, helping them to stand out and grow in their industries.
Even the most impressive brand needs a robust website to drive it home to customers. WordPress’s options for themes, layouts, navigation menus, and call-to-action buttons make the platform an easy choice for businesses looking to boost visibility and get ahead.
Ready to jumpstart your WordPress website? Contact us to have LSEO’s web design services start working for you!