Local SEO

Local Search Engine Optimization or LSEO for short is the process of optimizing your Web presence for local search engine ranking.

LSEO’s white glove approach to local SEO marketing provides our clients with a regional advantage over their competitors. Our local SEO strategy starts with a top-down approach to demographic research that provides us with strategic recommendations on how to create buzz and organic traffic for your website.

LSEO’s strategy is ultimately guided by creating connections with local businesses and influencers in your region to create long-lasting partnerships that benefit your business. We also offer straightforward Google My Business optimization services, as well as citation and directory reclamations that open new traffic channels for your business.

Local SEO clients require different strategies then enterprise or national-scale clients. These include optimizing for local SEO rankings, including for local 3-pack results, and acquiring local connections that strengthen business ties in the community. Find out what services we can provide your local business.

Optimizing Your Online Web Presence

Our website analysis includes a detailed look at what your site is currently ranking and what opportunities exist for local wins.
This includes a detailed evaluation of your website’s:
  • NAP consistency
  • Local reviews
  • Crawl budget
  • User experience
  • Backlink profile
  • User behaviour
  • Traffic levels
  • Keyword rankings
  • Mobile friendliness
  • Google My Business profile
  • Citation and directory profile

Reclaiming Citations and Directories

One of the easiest strategies to benefit your business is acquiring links and mentions of your brand across the local digisphere. This includes reclaiming citations of brand mentions across the web, as well as registering your brand for local directories where customers look for products and services.

Unlike most companies, we take great care to ensure that all contact information for your business is consistent to help search engines and users trying to find you.

Google My Business Optimization

If you don’t have a GMB account or are not ranking in the top of the local 3-pack for local search terms, we can help you optimize your listing to gain more traction over local search results.

LSEO can help you verify your account, set up basic business information and upload photos and other pertinent details that users are actively searching for. This also actively increases your chances of showing up for a ‘near me’ search.

Local Content Marketing

Along with optimizing your existing website for local search, we can also produce local content that can directly answer questions related to customers in your field and local area.

Local content is based on the use of local keywords, local landmarks, and pertinent topical information to get your website to rank highly for local long-tail search terms.

Acquiring Qualified Leads

Finally, the main objective of our local search strategy to get your business qualified leads for scale. Between local outreach and a coordinated content marketing strategy, we can help market your business in front of the eyes of customers who matter most to you. Pair this with an online advertising strategy and we can help you set up multiple touchpoints that help you connect with your most qualified leads.

2. Comprehensive Content Audit

Industry Insights

Original Content From the Experts

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Let Us Help You Grow

We are ready to help your business not only get found online, but scale your business as fast you’d like us to. Contact us today for a free consultation!

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