Google Remarketing

Google is the largest, most powerful search engine in existence. That makes it the ideal platform for businesses to attract consumers back to their websites with persuasive advertisements. It can sometimes be challenging to retain consumer attention once they are on your business’s site. More often than not, after placing items in their carts or partially filling out a form, potential customers can become forgetful and not commit to what they had been planning to do. Customers who leave your site before doing anything never really take the time to explore your brand fully. This is where Google remarketing comes into play. Google remarketing is a form of digital advertising that enables a business to show specific ads to users who have already visited their website. Data for this retargeting is collected through analyzing consumer internet activity. That information informs digital marketers on generating ads that specifically appeal to those customers’ interests. The ads created through Google remarketing entice customers to return to your website to finish what they started. Now, are you ready to get serious about your Google remarketing efforts? Your local business will need a local digital marketing agency that will use raw analytics to target individuals who you already know are interested in you. Interested in learning more? LSEO has you covered.

How to Establish a Competitive Google Remarketing Campaign

A lot of data analysis and human logic go into creating Google ads to bring customers back to a company website. Check out the steps below to learn more about how LSEO approaches the Google remarketing process.

1.) Target Your Most Recent Visitors

Advertisers working on Google remarketing begin their process by focusing on products that customers already viewed on your website. Paid advertising marketers know what products have been searched because their clients will have pixels, or short bits of code, installed on their web pages. These pixels tell marketers what people have viewed. They can then create Google ads focused on those products and similar ones.

Potential customers who perform follow-up searches for items like yours will already know and recognize your business’s brand when they see it again. Remembering the products they viewed, and recalling your company name, will make these individuals the likeliest individuals to navigate to your site and complete a purchase. This rings especially true if they see your ad on Google’s partner sites, as well, since it reminds them of a product that they were once interested in. Remember not to try to advertise new products in your Google remarketing ads. The crux of this process relies on the customers recognizing the product or service from a previous website visit.

2.) Implement Video Retargeting

As a Google property, YouTube ads are known for captivating viewers with eye-catching animations. YouTube is a prime advertising location, as companies can strategically place their ads right before a consumer’s selected video begins. Depending on what intrigues viewers, businesses can develop short commercials to pop up on different YouTube channels. Effectively utilizing the ad space before a video plays provides advertisers with an opportunity to increase the number of impressions its site receives. Once prospects are on your site, the chances of them making a purchase increase dramatically; getting them to your site was a challenge all in itself. Digital advertisers can place display ads on the sides of a YouTube page, as well, so viewers can see them while scrolling through the site’s search results.

3.) Take Advantage of Customer List Marketing

Customer Match is a Google feature that allows for list marketing. This allows businesses to use online and offline data provided by customers to reach and re-engage with those customers across Google Search, Google Shopping, Gmail, YouTube, and Google Display. Your business can use list marketing to upload lists of consumer contact information and take advantage of it for advertising. This can help to target ads to certain customers and others like them by using the research you have collected about them. When those people are signed into Google, they will see your ads that highlight products they recognize and find appealing to their personal interests.

4.) Tag Your Site For Remarketing

Another piece of Google remarketing is setting up remarketing tags. Without getting too technical: these tags let your business build and establish sections of code for your website that can be used later for remarketing.

There are two types of remarketing tags. First, a global site tag is a web-tagging library that helps your site track its online conversions. It even assists in retargeting products by adding your website’s users to remarketing lists, which allows you to tailor ads to these visitors.

The other type of remarketing tag is called the event snippet. It helps track events that your customers have engaged in on your web pages. Events include clicking on things and typing information into forms. By incorporating the global site tag and event snippets into your remarketing campaign, you can direct more relevant ads toward particular audiences.

5.) Employ Auto-Targeting

A fifth major piece of Google remarketing is called auto-targeting. This lets Google collect data on other audiences and then show your business’s ads to them to expand your reach even further. Essentially, you can use Google’s Display Network to find high-value traffic that will help you drive conversions to your site more efficiently. Doing this also offers better forecasting and control over your targeted audience, which makes it easier to predict the performance of your ads.


Expert Google Remarketing Services

LSEO’s Google remarketing services can get customers backtracking to your company’s website without a second thought. Our expertise in this area of paid media optimization will help you to recapture and retain customer attention and ultimately grow sales.

From implementing strategies such as video, customer lists, and auto-targeting, you will be able to increase the number of impressions and conversions to your company’s website. You will also be able to attract outside audiences that may be interested in your products, which will extend your business’s reach. This then leads to escalating sales and a heightened awareness of your brand in the minds of consumers.

Get ahold of LSEO’s digital marketing professionals today. We will expertly spearhead your business’s Google remarketing campaign to convince those customers who partially engaged with your website to go the rest of the way and make that purchase or complete a form.

Contact us LSEO to have all your paid media optimization needs taken care of from start to finish. We take the time to get to know our clients, tailor our approach to their unique situations, and fire off adeptly crafted Google remarketing ads and other types of paid media that will drive your business to grow.

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