Did you know that 92% of marketers use Facebook to advertise?
In a world gone digital, the best market for attracting new customers is the virtual one. Not only does the digital world open up your business to new potential followers, but it also allows people to see who your business really is.
Learn how you can answer the question, are Facebook ads worth it?
Important Start
Who is most likely going to buy or engage with your content?
This is your target audience, learning your target audience gives you a great headstart towards answering, how are Facebook ads worth it?
Without your target audience, you would essentially be sending advertisements to anyone that would listen, this is great exposure, but may not be the most cost-effective strategy. Facebook allows for a number of services that will better help a business narrow their audience down to only those most likely to buy or click.
There are also companies that can help you to set up a successful campaign if you are interested.
Are Facebook Ads Worth It?
Your ads are started and now it’s time to answer, are Facebook ads worth it?
By optimizing your Facebook ads you will make sure that the answer is yes. Facebook allows for a number of different ways to advertise, and one of the best ways to attract more customers to your ads is by using a number of different types.
Single picture advertisements and videos are the most popular types of ads, but Facebook allows for more than just the different ads since the ads are run through your businesses’ campaign, the ads will be optimized to try and reach the advertisement goals that had been set.
What Stage Is the Customer At?
If you want to try a long-range approach, a conversion funnel is often a great place to start.
The conversion tunnel is made up of four different parts, awareness, interest, desire, and action. Each part a different part of your audience. This shows you four different stages that a potential customer may go through, it also allows you to target your ads to meet each of the four parts of the conversion funnel.
The better you know your audience the more effective your ad campaign.
Who Is the Customer?
Do you know your audience types?
In order to ask are Facebook ads worth it, you need to know who you are targeting. It’s vital to create buyer personas, different types of customers. There are programs available that help you to track customer habits, allowing you to see the types of buyers you may have.
It’s important to learn so you can market yourself differently to attract casual viewers and businesses alike.
The Question Remains
Are Facebook ads worth it?
Facebook ads are worth it, but they may need a little help. Whether through a 3rd party, or the business itself, a Facebook advertising campaign is only as successful as the work put in. Customers are looking for different things, and in order to market most effectively, it’s important to learn who that audience is.
Facebook ads are worth it, and you can prove it today!