When we talk about the best practices of SEO, we have to mention the URL structure of a page. Among the 200+ Google ranking factors that we know about, URL structure is usually considered a minor one. But if something can be optimized to help a page rank better, we do it, and that’s why […]
Read moreThere’s a lot you have to keep track of in the digital marketing industry, and wouldn’t you know it: tracking is one of those things! That’s right, you have to stay on top of your tracking, or all your efforts will be for nothing. Whatever your goal is in the digital space, you’re going to […]
Read moreThere are a lot of acronyms to keep track of in the world of digital marketing. SEO. PPC. CPC. SERP. KPI. UX. For the uninitiated, it can feel like someone knocked over a box of Scrabble tiles and then forgot to pick them up. Even if you don’t know what they all mean, though, it’s […]
Read moreIf you’re devoting any amount of resources to technical SEO in 2022, then you should know that website security should be one of your top priorities right alongside it. Making your website more visible to searchers on Google is one thing. It’s another to secure your site for customer financial transactions and to keep out […]
Read moreThe world of search marketing is pretty crowded today, and if you really want to drive up your campaign’s ROI, you’re probably going to need the help of some PPC tools. These tools automate a lot of the tedious tasks associated with managing a PPC campaign, including performing keyword research, looking at CPC data, reviewing […]
Read moreIt’s hard enough to rank well on Google today without creating SEO problems for yourself. But if adding page variants to your site has created the problem of duplicate content, then you should know that canonical tags are the solution. Inadvertently creating duplicate content is exactly what can happen when you’re in the ecommerce space […]
Read moreIf you regularly publish any kind of content in your industry, I guarantee you can make some use of a content calendar. Content calendars keep you organized, which is probably the most important benefit of having them, but they do so much more than that. Content calendars help you strategize, project the future, encourage collaboration, […]
Read moreIt shouldn’t be a surprise to anyone who’s been in the SEO industry for a while that so many SEO myths have arisen over the years. Even to the SEO veterans out there, the great Google is a mysterious creature, never letting the public in on all of its secrets. So, in the absence of […]
Read moreWhen it comes to digital marketing, experience is worth its weight in clicks. Not only can experience help you make good decisions, but it can also help you avoid bad ones. Of course, gaining experience takes, well, experience. It takes time, it takes trial and error, and it takes a thoughtful SEO analysis of the […]
Read moreIt almost seems like something out of a history book, but it really wasn’t that long ago that people still used in-person travel agents to plan their vacations. To navigate, they had to consult...
Read moreWhether you’re a cannabis startup or an established company, if you want to dive deeper into the U.S. cannabis industry that is projected to grow to $40 billion by 2025, you need cannabis SEO to...
Read moreDid you know that there are nearly two billion websites online as of September 2022? If you’re an online business just starting or are an established business trying to improve your reach, that...
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