Google Search Console Tips
Google provides Webmasters and fellow business owners with quite a few FREE tools to help optimize search placements, including Google Analytics and Google Search Console (formerly Google Webmaster Tools). In fact, Google allows advanced users to integrate data from both Search Console and Analytics for increased optimization.
Google Search Console provides users with important information about how the Google search-engine interacts with – and understands – your mobile and web presence. Critical interaction and engagement with your website is disclosed – including whether or not Google finds your presence “mobile-friendly,” how many pages are indexed properly (or not), keywords used to find your business, error pages (also called 404 pages), and much more.
From experience LSEO has discovered that most businesses don’t leverage Google Search Console either because they find it too complex or didn’t know it exists.
New users to Google Search Console can sign-up here to leverage this powerful tool.
The goal of this page is to provide YOU with our “Top 10 Tips to get the most from Google Search Console.”
We hope you find this piece useful and readable as it was written to help you identify some of the key steps and insights you’ll garner from Google Search Console.
Top 10 Tips to get the most from Google Search Console
- Verify Your Webpage – Before you begin monitoring your SEO performance, you must first verify your website in the Google Search Console. Within your Google Search Console profile, you can submit your URL into the engine and verify this by placing an HTML tag in your <head> section. This ensures that Google Search Console provides you with the most concise results and monitoring.
- Monitor Appearance on Google Search Engine Results Pages (SERP) – The “Structured Data” page allows you to view what your website looks like in a SERP. The Google Search Console includes reports that detail meta-description errors, non-indexed elements, and your meta-tag appearance. For the SEO marketer, resolving these errors and sprinkling in some keywords can heavily improve your website’s SERP rank. You can also submit your webpage’s sitemap to Google, thereby making it easier for Google to display your website’s information in a SERP.
- Links! Links! Links! – Sitelinks can be an important thing to consider in a SERP. Big companies, such as Amazon and Walmart utilize sitelinks to help users navigate to certain pages and increase conversion rates. Google Search Console can help you adjust and resolve error-ridden sitelinks or inappropriate ones. Google Search Console can also monitor the links that drive the most traffic to your website, but this will be further discussed.
- Resolve Server Errors – Google Search Console frequently sends emails and conducts structured data tests that can help users uncover errors in their website’s SERP appearance and server performance. Google Search Console can also give informed reports on malware and spam slowing down your website and damaging its server performance.
- Google Search Analytics – Google Search Console allows you to link up to Google Analytics. This tool allows users and marketers to monitor query and keyword performance, which provides critical insight into the overall search performance of your business. This tool can retrieve up to 90 days of previous organic search performances and can even pinpoint non-brand queries that drive the most traffic to your website.
- Organize Queries – Google Search Console gives SEO marketers a complete CSV report of non-brand queries that can be filtered out to find out the keywords and meta descriptions that are driving the most traffic to your website. By utilizing programs like Excel, one can delete brand root names from results and discover non-brand query results based on CTR rates, impressions, clicks, and even monthly click rates. Capturing this vast array of information is the foundation and the start to improving SEO performance.
- Capturing CPC trafficking – So now you’ve discovered non-brand queries and keywords that are profitable to your business. Simply insert these keywords into the Google Adwords planner and gather forecasts of CPC results. Download this information and match it to monthly user click rates in your CSV file to more effectively gauge CPC value and gauge keyword performance. Google Search Console is the perfect hub to link many of Google’s free programs such as Adwords Planner and Search Analytics to a central SEO source.
- Notifications – Google Search Console sends emails and notifications to users for a variety of reasons. Google sends emails to users if they are using outdated Pagespeed Modules, WordPress installs, and CMS programs. They also send notifications and penalties for unnatural outbound linking.
- Latency – Google Search Console has come under criticism for its almost one week delay in delivering crawling reports to Google Search Console users. Google Search Console can be late in reporting AMP and crawl errors. Users should expect to see dramatic changes in crawl rates and the amount of AMP pages.
- Delegation – Google Search Console allows users to delegate site authority and add new users in the “Manage” page. This is important for businesses with stockholders who want to relate certain information on business performance and allow other users access to your website’s Google Search console.
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If you need help with your SEO or paid search efforts please call LSEO at 877-778-1749.