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Michael Ruth

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[ Content Marketing Strategy, SEO Marketing ]

August 25, 2021 by: Michael Ruth
What Is Dwell Time, & Why Does It Matter for SEO?

If you want to win with SEO, you must know the answer to the question, “What is dwell time?” You should also know how dwell time impacts SEO and how you can improve your dwell time calculation to...

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[ Content Marketing Strategy, SEO Marketing ]

June 1, 2021 by: Michael Ruth
A Guide to Writing Website Content

The 18 Ingredients That Make Great SEO Content You know how there are websites? Well, without content, all those billions of sites would be worth no more than crinkled-up cellophane candy wrappers....

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[ Content Marketing Strategy, Link Building Strategies, SEO Marketing ]

February 16, 2021 by: Michael Ruth
Your Guide to Reputation Management & SEO

With 46% of product searches beginning with Google and 93% of people consuming online reviews as if they were personal recommendations, reputation management is more important than ever. Whether...

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[ SEO Marketing ]

January 18, 2021 by: Michael Ruth
How Google Question Hub Can Help Your Content in 2021

Whenever new products and services come out to satisfy some core need of an industry, it always seems strange to me that we have come this far without those things. It’s hard to imagine a world...

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[ Content Marketing Strategy ]

September 3, 2020 by: Michael Ruth
Topic Clusters in Content Marketing

How Topic Clusters Can Improve Your Content Marketing https://youtu.be/6-Pl8EpshZ4 In SEO, we talk frequently about the importance of content being detailed and original and targeting the right...

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[ Paid Search Marketing ]

March 3, 2020 by: Michael Ruth
PPC Strategy

All LSEO PPC managers are Google AdWords Certified and have undergone significant advanced Google training. The Founder and CEO of LSEO Kris Jones is also the best-selling author of “Search Engine...

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[ Content Marketing Strategy, SEO Marketing ]

February 3, 2020 by: Michael Ruth
Is Content Marketing a Viable Lead-Generation Tactic?

When we talk about SEO, we are referring to one major branch of digital marketing that itself splits off into several smaller branches. Looking at SEO from a broad perspective, it is composed of...

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[ Content Marketing Strategy ]

August 10, 2017 by: Michael Ruth
The Importance of Authenticity in Modern Content Marketing

Did you know that your pictures on Snapchat don’t really disappear? In 2013, Subway suffered a lawsuit in Australia after consumers noticed their “footlong” subs were not one foot in...

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[ Content Marketing Strategy ]

July 25, 2017 by: Michael Ruth
Christmas In July: Marketing Through The Summertime Lull

“Summertime and the livin’s easy,” unless you work in marketing. While an HVAC company, travel agency, or boardwalk thrift shop may live by this mantra, many marketers struggle to create fresh...

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[ SEO Marketing ]

June 15, 2017 by: Michael Ruth
Pros and Cons of Guest Blog Posts

The importance of guest blogging has long piqued SEO confusion. Google has cracked down on guest blogging in the past, mainly disavowing link authority passed through a guest post source. But there...

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