[ Content Marketing Strategy ]

by: Michael Ruth
5 Clickbait Examples and Why They Work + Survey

“The 10 Hacks You Need to Stay Healthy This Winter” “Wall Street Insider Reveals Single Best Investing Tip” “This Is the Real Reason Doctors Make You Sit on That Tissue Paper” You’ve...

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[ Social Media Marketing ]

by: Steve Blackburn
What Is Video Advertising and Why Do You Need It? + Infographics

Unless you’ve been living under a rock for the past few years, you’ve almost certainly heard about the growing need for brands to “pivot to video.” Not only have businesses of all kinds been...

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[ SEO Marketing ]

by: Noah Mirro
Domain Authority Checker and What Your Score Says About Your Website

If you have a website and want to rank it well on Google using SEO, then you’ve probably heard of domain authority at some point. Domain authority, or website authority, is a measurement of a...

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[ Paid Search Marketing ]

by: Anne Stramara
How to Audit a Google Ads Campaign

It takes money to make money. At least, that’s what “they” say. But making money shouldn’t take too much money, right? Or else what’s the point? If you’re doing business online, one of...

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[ Paid Search Marketing, SEO Marketing ]

by: Ashlee Przywara
Click-Through Rate: Understanding CTR for PPC & SEO

When someone performs an online search, they want an answer fast. And search engines want to give them those answers with zero to few hoops to jump through.  With SERPs, we’re not looking at a...

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[ SEO Marketing ]

by: Steve Blackburn
Lead Magnet Ideas for Your Website + Examples

It is a truth universally acknowledged that anyone in possession of an online business must be in want of a lead magnet funnel strategy. No, seriously. At LSEO, while we don’t make the online...

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[ SEO Marketing ]

by: Jahquan McIntosh
Law Firm SEO: Take Your Firm to New Heights

Any lawyer can tell you that the world of law is a fiercely competitive one, full of firms that are all vying for the same potential clients in their area. What’s one way to stand above the din of...

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