Google Analytics Tips

google-analyticsGoogle Analytics is an essential tool for better understanding how visitors interact with your business on Web and Mobile.

Along with Google Search Console, Google Analytics provides critical insights into the success of your business online.

And, Google Analytics is FREE.

This article will provide you with 10 Quick Tips to Leverage Google Analytics:

  1. Analyze Browser Compatibility – This is something that Webmaster’s may not think about when setting up their website.  Certain programs and extensions may not be compatible across many browsers and Google Analytics gives you a detailed breakdown of the frequency of specific browsers which users use.One may find users leaving within the first minute of visiting your website and this could resemble a bug within your website’s layout. Browser preference can also be a good signifier of your user base and demographic.
  1. Exit Pages – Google Analytics provides a detailed chart of exit percentages for specific webpages and can signal points in your domain where users become fed up or bored.
  1. Keyword and Query Analysis – Google analytics is one of the most preferred free tools for SEO research because it provides detailed information on the keywords that drive conversion rates, impressions, and even your e-commerce campaigns.Google Analytics is all encompassing, providing information on the keywords that drive user traffic and the behavior of users once they reach your website. By filtering out non-brand queries and discovering keywords that are typically not utilized in the Google SERP, one can find niche markets in the SEO field that will quietly rank your webpage above others in the constant slugfest that is CPC and SEO marketing.  This is a useful tip for newcomers and small startups looking to expand their web presence.
  1. Bounce Rates – It’s not enough to know what keywords drive users to your website, but what content drives users away. A “bounce” occurs when users leave your site without visiting another webpage. This is similar to exit pages, but for users a bounce rate represents a complete indifference to your content and by analyzing first time user bounce rates you can adjust your content to further entice users to explore your website.
  1. Analyzing Growth Over Time – Google Analytics, by default, will display organic searches over a one-month period. But, Google Analytics can also extend user visits to a three or six month period.  This can show domain owners what strategies have been proven to work for their website and ensure stability over the long-term.
  1. Where Users Visit From – Google Analytics provides a map of where users visit from in terms of frequency. For ad providers and even language translations, this is especially important and can help identify the demographic of user identities and can help websites pinpoint content to niche markets.
  1. Visitor Duration and Page Views – An engaged user stays on a website for more than one minute and usually visits multiple pages. Google Analytics provides a breakdown of how long visitors visited your site and how many pages they visited for that duration. The chart separates your unique visitor views into different durations, ranging from 0-10 seconds to 31-60 seconds, etc.
  1. Set up E-Commerce Trafficking – Google Analytics allows you to set up e-commerce tracking to study what keywords and pages are most profitable to your website. E-commerce tracking on Google Analytics can monitor total user behavior showing you where users originated from and how they ended up on your shopping cart page.
  1. Conversions and Goals – Google Analytics allows you tag certain URLs as a goal. Goals are what you want users to ultimately reach, a shopping cart page or even just an ad for your new mobile app. By studying goals and conversion rates you can alter your website to drive more conversion rates, which usually means more profit and user clicks.
  1. Exclude Internal Traffic – You can’t truly monitor SEO performance if you don’t filter out internal clicks. Google Analytics allows you ton place filters that exclude local searches from domains, such as your office, that are not truly indicative of website performance.