It shouldn’t be a surprise to anyone who’s been in the SEO industry for a while that so many SEO myths have arisen over the years. Even to the SEO veterans out there, the great Google is a mysterious creature, never letting the public in on all of its secrets. So, in the absence of […]
Read moreWhen it comes to digital marketing, experience is worth its weight in clicks. Not only can experience help you make good decisions, but it can also help you avoid bad ones. Of course, gaining experience takes, well, experience. It takes time, it takes trial and error, and it takes a thoughtful SEO analysis of the […]
Read moreWhether you monitor your own business’s digital performance or are in the digital marketing space yourself, you’ve probably heard about Google Analytics 4. Google released its new version of its website data analytics platform in October 2020, and since that time, account owners have been able to run a Google Analytics 4, or GA4, property […]
Read moreWe all know that being positive is a good thing, but are there are times when a little negativity goes a long way. That’s especially true when it comes to keywords. A while back, we recommended negative keywords as part of our 2023 Definitive Guide to Product Listing Ads. In that post, we noted how […]
Read moreWhen you think of robots, where’s the first place your mind goes? Clockwork automatons? The Mars rover? “Hasta la vista, baby”? If you have a website, the first thing that pops into your head is probably the importance of robots.txt files. If not, it definitely should be. Though easy to overlook, robots.txt files are extremely […]
Read moreIs SEO dead in 2022? Well, you tell me. Here’s Analytics data for a client LSEO started working with in July of 2021: Of course, we know the question, and answer, are more complicated than what increasing website traffic can show you. First of all, why do people even ask if SEO is dead? Something […]
Read moreAs Google becomes more advanced, SEOs want to get better at building natural backlinks. The way to do that is through using link building tools. This post complements our link building guide for 2023 and our 2023 link building strategies explainer, since these platforms help a ton with executing the techniques laid out there. These […]
Read moreWe all know that organic growth is essential for business, but do you know why? How does one achieve it? Heck, what is organic growth anyway? In business, organic growth differentiates itself from inorganic growth like this: Organic growth involves a company increasing its revenues through internal operations, such as marketing and promotion, sales and […]
Read moreBusiness owners who know they need to expand their PPC presence on Google Ads may be stumped by one key point: how to budget for those costs. It’s understandable. Advertising on Google has always been a give and take: you need to bid on the relevant keywords for your business while still keeping your costs […]
Read moreIn today’s digital landscape, the alignment between search engine optimization (SEO) and quality content has never been more vital. One of the pivotal frameworks guiding content creation is...
Read moreIn the rapidly evolving world of digital marketing, Meta, formerly known as Facebook, has become a critical platform for businesses looking to leverage its vast user base and sophisticated...
Read moreIn recent years, advertising has witnessed a paradigm shift driven by the rapid advancements in technology and evolving consumer preferences. As we approach 2025, the advertising industry stands on...
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