When you set out to make a name for your business in the digital space in 2022, one area you can’t ignore is social media branding. For one thing, social media is where your ideal audience is, but more important is what social media allows you to do: establish your company voice through original branding. […]
Read moreIf you’ve been around SEO and especially SEO content for any length of time, you’ve probably come across the phrase “focus keyword.” On its face, it sounds pretty self-explanatory, and for the most part, it is. A focus keyword in SEO refers to the primary keyword for which you want a piece of content to […]
Read moreWhen we talk about the best practices of SEO, we have to mention the URL structure of a page. Among the 200+ Google ranking factors that we know about, URL structure is usually considered a minor one. But if something can be optimized to help a page rank better, we do it, and that’s why […]
Read moreThere’s a lot you have to keep track of in the digital marketing industry, and wouldn’t you know it: tracking is one of those things! That’s right, you have to stay on top of your tracking, or all your efforts will be for nothing. Whatever your goal is in the digital space, you’re going to […]
Read moreThere are a lot of acronyms to keep track of in the world of digital marketing. SEO. PPC. CPC. SERP. KPI. UX. For the uninitiated, it can feel like someone knocked over a box of Scrabble tiles and then forgot to pick them up. Even if you don’t know what they all mean, though, it’s […]
Read moreIf you’re devoting any amount of resources to technical SEO in 2022, then you should know that website security should be one of your top priorities right alongside it. Making your website more visible to searchers on Google is one thing. It’s another to secure your site for customer financial transactions and to keep out […]
Read moreThe world of search marketing is pretty crowded today, and if you really want to drive up your campaign’s ROI, you’re probably going to need the help of some PPC tools. These tools automate a lot of the tedious tasks associated with managing a PPC campaign, including performing keyword research, looking at CPC data, reviewing […]
Read moreIt’s hard enough to rank well on Google today without creating SEO problems for yourself. But if adding page variants to your site has created the problem of duplicate content, then you should know that canonical tags are the solution. Inadvertently creating duplicate content is exactly what can happen when you’re in the ecommerce space […]
Read moreIf you regularly publish any kind of content in your industry, I guarantee you can make some use of a content calendar. Content calendars keep you organized, which is probably the most important benefit of having them, but they do so much more than that. Content calendars help you strategize, project the future, encourage collaboration, […]
Read moreIn today’s digital landscape, the alignment between search engine optimization (SEO) and quality content has never been more vital. One of the pivotal frameworks guiding content creation is...
Read moreIn the rapidly evolving world of digital marketing, Meta, formerly known as Facebook, has become a critical platform for businesses looking to leverage its vast user base and sophisticated...
Read moreIn recent years, advertising has witnessed a paradigm shift driven by the rapid advancements in technology and evolving consumer preferences. As we approach 2025, the advertising industry stands on...
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