When you work with a digital marketing partner such as LSEO, you get experts who know how to recommend the best course of action for you, whether that is SEO, a strong PPC strategy, or something else.

When it comes to PPC, you really can’t go wrong with Google Ads. The largest search engine in the world can’t be a bad place to advertise. But that is true only if the ads are done correctly and in a way that will attract the customers you want to reach.

That’s what professional Google Ads agency LSEO can do for your business: build you a winning Google Ads campaign that generates the growth you need.

What Is Google Ads Management?

Let’s say you have researched all forms of digital marketing and determined that PPC advertising, on the Google Ads platform specifically, is the best outlet for your business online.

It’s great that you have found something you believe will work for you. However, managing a Google Ads PPC campaign requires knowledge, skill, and time that you may not have while you’re overseeing your business.

For instance, you will need to know how to bid on keywords for your ad sets, how keyword quality score affects how much you pay Google for your clicks, and how to influence your ad rank so you know where your ads will appear on Google’s SERPs.

How about the landing pages to which online users will be taken when they click your ads? Those must be optimized for the relevant keywords so they help you to convert website visitors into customers.

Finding the time not only to learn all this, but then to perform that kind of in-depth ad management, can prove difficult for business owners who already work hard on their livelihoods.

This is where a Google Ads agency such as LSEO can partner with you to create your Google Ads campaigns.

What to Look for in a Google Ads Expert

Let’s say you’ve decided that you need a digital partner to create a Google Ads account on behalf of your business, get your ad campaign off the ground, and manage your ads long-term. How do you find the right expert agency for you?

There are two major factors to look for in a digital marketing company that you can trust: professional expertise and client focus. Your agency’s Google Ads team must know what it is talking about, how its choices with your ads can affect your business, and how to take your competitors’ ads into account.

At the same time, your agency must always concentrate on meeting your needs. It is one thing for an agency to know its way around digital marketing. It’s another for that same company to involve you in its decisions and listen to your concerns.

LSEO is uniquely positioned to be that digital partner you’ve been seeking.

What qualifies us for that? Not only are we an expert Google Ads agency and certified Google Partner, but we remain client focused in everything we do.

This is not simply a line we use carelessly to sound good. Being client focused means we hear your ideas and work to incorporate them into your ad campaigns. We show you what we’re doing, answer all your questions, make sure you’re satisfied, and stand ready to modify your campaigns based on changes in your business.

Why Choose LSEO for Your Google Ads Agency?

You may encounter other digital marketing professionals who want to steamroll over the client’s ideas and suggestions in favor of just doing what they know.

That isn’t LSEO and never has been. When we say we will become your Google Ads partner, we mean it literally. You’ll get a dedicated account manager who will work with you to design the best Google Ads campaign possible for your business and always monitor your ROI so you get the most out of every dollar spent. Need a change? Just get in touch, and we’ll review the best options for you.

Here are some other benefits of working with us on your Google Ads campaigns:

  • PPC Expertise – Our paid media team has worked hard to make LSEO a Google Partner and is always keeping up to date on the latest PPC trends.
  • Growth – LSEO’s Google Ads campaigns have earned our clients exponential ROI over the years, helping them to meet their own goals and grow their businesses.
  • Daily Performance Monitoring – We are a performance-based agency, especially when it comes to clients. We check in daily on how your ad campaigns are doing so we can adjust where needed and always keep your ads fully optimized.
  • Transparency – Nothing we do is a secret. We share with you our thought process, working methods, and performance data so you are always in the loop.

Frequently Asked Questions

1. What are the benefits of using professional Google Ads for my online business growth?

Leveraging professional Google Ads can be a game-changer for your online business growth, and the benefits are numerous. Firstly, with Google Ads, you gain the advantage of highly targeted advertising. Unlike traditional advertising methods, Google Ads allows you to reach specific demographics, geographic locations, and even users searching for particular keywords. This ensures your ads reach the people most likely to become your customers.

Secondly, professional management means your campaigns are optimized continuously. Experts, like those at LSEO, monitor your ad performance and tweak strategies based on data analytics. They understand the intricacies of bidding strategies, keyword opportunities, and ad placement, which can significantly improve your ROI.

Furthermore, Google Ads provide measurable results. With detailed analytics, you can track how every dollar is spent and evaluate which ads convert well. This transparency is invaluable in building scalable marketing strategies. Lastly, Google is the largest search engine, which means a vast reach. By advertising here, you tap into an audience that trusts Google’s search results, enhancing brand credibility and online visibility.

2. How do professionals ensure my Google Ads strategy is successful?

Professionals approach Google Ads strategy with a comprehensive and data-driven mindset. Initially, they conduct thorough market research to understand your industry, competitors, and target audience. Armed with this knowledge, they craft tailored ad campaigns aimed at your business goals.

Success also rests on choosing the right keywords. Professionals perform meticulous keyword research to identify those that align with user intent and have a high conversion potential. These experts also monitor and adjust bidding strategies to ensure you remain competitive while maximizing your budget use.

Ad copy is another critical area where professionals shine. They create persuasive, high-quality text and design visuals that resonate with your audience, prompting action. Moreover, experts conduct A/B testing on ads and landing pages to identify which elements yield the best results, continually refining the strategy.

Finally, ongoing performance tracking and detailed reports allow them to pivot quickly if the market shifts or trends change, ensuring that your campaigns remain effective and profitable over time.

3. Can I use Google Ads effectively without professional help?

While it is possible to use Google Ads without professional help, doing so often requires a steep learning curve and a significant time investment to understand and effectively manage campaigns. Google Ads involves nuances that can be challenging to master, such as keyword matching, bid management, ad types, and audience targeting.

Without professional guidance, you may struggle with optimizing your budget, resulting in higher costs and lower ROI. Mistakes in ad copy or misjudging keyword relevance can lead to low conversion rates, or worse, your ads not being seen by the right audience.

In contrast, professionals have the expertise to develop a strategic approach that aligns with your business objectives. They also have access to advanced tools and insights, ensuring more efficient campaign management. Ultimately, while you can manage Google Ads independently, partnering with a professional often accelerates success and enhances your results significantly.

4. How can Google Ads improve my website’s SEO?

Google Ads and SEO are separate entities within the digital marketing realm, but they can complement each other in several ways to boost your overall online presence. While Google Ads don’t directly improve SEO rankings, they do contribute to your site’s visibility and traffic, indirectly benefiting SEO.

By using Google Ads to drive traffic to your site, you increase the potential for more shares, backlinks, and user engagement—an essential component of SEO algorithms. As people become more familiar with your brand through ads, they’re more likely to search for your brand directly, enhancing your search relevancy and authority.

Moreover, data from your Google Ads campaigns can provide insights into what keywords and content resonate most with your target audience, helping refine your organic content strategy. This data-driven approach allows you to create content that mirrors the successful aspects of your ads, potentially improving your organic search results.

5. What budget should I set for Google Ads and how do I ensure I’m getting a return on my investment?

Setting a budget for Google Ads can feel daunting, but it’s crucial to understand it’s less about how much you spend and more about how wisely you invest. The budget should align with your business goals, competitive landscape, and ad objectives.

Start by evaluating your industry’s average cost-per-click (CPC) and setting a realistic daily budget based on your desired exposure. Remember, a well-designed campaign managed by professionals can perform exceptionally even with a modest budget.

To ensure you are receiving a return on investment (ROI), focus on key performance indicators (KPIs) such as conversion rates, click-through rates (CTR), and cost-per-acquisition (CPA). Professionals utilize these metrics to measure campaign success and inform strategic adjustments.

Ultimately, achieving ROI involves constant analysis and optimization, making professional oversight invaluable. They ensure your ads are both cost-effective and profitable, allowing you to adjust spent based on performance data, marketplace changes, and evolving business needs.