CASE STUDY # 2

MEDICAL SCHOOL

The Landy Awards Finalist Logo


2016 Landy Awards Finalist for “Best Integration of Search Into Cross-Channel Marketing”


us-awards-1


WINNER of the “Best Use of Search” and Finalist for “Best Integrated Campaign” and “Best Use of Search in a Cross Marketing Campaign” at 2016 US Search Awards


This client – a Medical University located in Northeast Pennsylvania – was searching for a digital marketing agency for help in Search Engine Marketing (SEM) and Social Media Marketing (SMM). Due to the staff experience, which features over 30 years of digital marketing experience, and the in-depth proposal, the decision became simple to chose LSEO.

THE CHALLENGE

Landing a medical client is a goal for many digital-marketing agencies – but most don’t have the proper experience to make this happen. The Medical University contacted LSEO, explaining it needed help ASAP to fill enrollment of its new Master’s Program. With a limited time, the Medical University needed to have super focus on the audience. The challenge was to target the optimal audience online, and quickly fill the seats in the program.

Stethoscope Advertisment

THE SOLUTION

LSEO proposed various solutions, including the three the Medical University had used:
Paid advertising through Google AdWords, Increased engagement on Facebook, LinkedIn.

LSEO | Integrated Marketing Breakdown
LSEO | Marketing Channels, Sales Funnel, Results

THE RESULTS

They have a great reputation in the marketplace. We took a look at a number of vendors, selected five, and sent out a request for proposal [RFP]. We engaged the companies in a thorough review process, with presentations from all the companies who submitted RFPs to us, or submitted proposals based on our RFP. LSEO was selected as the vendor who we believed would provide us with the best services. Based on the presentation and proposal that they gave us, LSEO showed their ability to achieve success with past partners.

“The knowledge that LSEO brings in terms of digital advertising, along with the personal attention that they’ve given to the project, sets them apart… They stood out against the competition in terms of the delivery of those services. “

Associate Dean of Admissions. Medical University

READY TO GET STARTED ?