“LSEO is as determined to improve my prospects as I am, and they produce great work for my company. Never content to rest past achievements, LSEO constantly looks for tactical improvements. Open to all forms of communication, they are quick to respond and meet regularly to address issues.”
Frank Cawley – CEO, Cawley PT and Rehab
Cawley PT is locally based in Northeast Pennsylvania specializing in physical therapy used to treat all types of orthopedic related conditions. But Cawley PT was not typically a direct referral for patients from their physicians or other sources. They needed better options to directly target the public.
“They handle all of our online and external marketing. They run SEO [Search Engine Optimization] for us, as well as Google AdWords, Facebook, and Instagram ads. We collaborate with them to produce material to target the perfect avatar—a patient in the right income bracket who is interested in their health maintenance, but who doesn’t want to go through surgery or extended periods on medication. We develop specific guidelines to appeal to those patients. We have some input on design elements, and we draw on our own expertise and theirs to finetune our ads.”
Website Redesign and Rebranding
Cawley PT previously had an outdated, non responsive website that was performing poorly in both driving quality traffic to their site and converting visitors into real patients. LSEO did a complete overall of their previous site, rebuilt in WordPress with SEO best practices at it’s forefront.
Cawley PT also received a branding refresh that included a more modern font and updated color palette to match the new look and feel of the website.
LSEO established an online and external marketing campaign to target a specific type of client for a physical therapy practice. Starting from the ground up with new branding and a fully mobile-responsive website, LSEO then ran SEO, Google AdWords, and social media ads.
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