GEO Guide for Home Services

Generative Engine Optimization (GEO) is the next evolution of search marketing – a strategy focused on getting your business discovered within answers from AI models like ChatGPT. With hundreds of millions of users turning to conversational AI for information, businesses must adapt their SEO approach for this new frontier. This guide provides a comprehensive look at how to optimize for ChatGPT, blending proven SEO fundamentals with cutting-edge GEO tactics. We’ll focus on actionable strategies relevant to home services companies (contractors, plumbers, electricians, etc.), as well as legal, e-commerce, healthcare, and education sectors (while generalizing to other industries), all tailored for marketing leaders who need results. Throughout, we’ll draw on LSEO’s experience as leaders in Generative Engine Optimization (GEO) — helping brands of all sizes (from e-commerce to education to home services) get discovered on AI platforms. In fact, our team has delivered results for some of the world’s top brands; see how we drove measurable results in our PayPal case study and Ring Doorbell results. Let’s dive in.

SEO vs GEO: What’s the Difference?

Traditional SEO and GEO share the goal of making your content more visible – but they target different “audiences.” SEO aims at search engine algorithms, while GEO targets AI engines and chatbots. Understanding the differences will sharpen your optimization strategy:

Aspect	SEO (Search Engine Optimization)	GEO (Generative Engine Optimization)
Target Platforms	Search engines (Google, Bing, etc.) with ranked result pages.	AI-driven platforms and large language models (e.g. ChatGPT, Google’s SGE, Bard).
Content Focus	Keywords, metadata, backlinks, and on-page SEO factors.	Clarity, context, and structured data for AI comprehension.
User Interaction	Users click links to visit websites from a list of results.	AI provides direct answers or citations; users may not click through to a website.
Goal	Earn a top ranking on search engine results pages to drive traffic to your site.	Get your content referenced or cited in the AI’s answer (secure brand presence within answers).
Key Metrics	Rankings, organic traffic, click-through rate (CTR), conversions via analytics.	Mentions in AI responses, citations by chatbots, overall brand visibility in AI-generated outputs.

In short, GEO is about optimizing your content so that ChatGPT “knows” your brand and trusts your information enough to include it in responses. There’s no first page of results – often there’s only one rich answer. If your content isn’t part of that answer, you’re invisible to the user. This high-stakes environment makes GEO a critical complement to your SEO efforts, not a replacement. Many tactics overlap (quality content, user intent focus), but GEO requires going beyond traditional practices to speak the language of AI.

Why GEO Matters for Business Today

• User Adoption of AI Search: ChatGPT is rapidly becoming a default Q&A engine for many users. Instead of scanning a page of search results, users get a single conversational answer. For example, a homeowner might ask ChatGPT, “How do I fix a leaking toilet?” and instantly get guidance. If your brand isn’t part of that answer, those users never find you. As AI adoption grows, GEO ensures you continue to capture those queries rather than losing them to AI-curated answers.
• Consolidated Answers, Fewer Opportunities: Unlike Google’s familiar “10 blue links,” ChatGPT often provides one comprehensive answer (or at most a short list of sources) for a query. Fewer answer slots mean only authoritative sources make the cut. Generative models might cite 3–5 sources at most in an answer (as seen in Google’s Search Generative Experience or ChatGPT’s browsing mode). If you’re missing from that limited set, you’re missing out on potential business. The competition to be included is fierce, and GEO is how you earn one of those coveted spots.
• Authority and Trust: Being referenced by ChatGPT confers instant authority. Users tend to trust answers from AI, so if your insights or pages are regularly cited, it boosts your credibility. It’s akin to being the go-to expert that an AI “recommends.” Establishing this authority through GEO can set you apart from competitors. The takeaway: building brand authority online isn’t just for pleasing Google – it directly influences whether AI will consider your content trustworthy enough to recommend. Even in home services, if ChatGPT consistently cites information from big national sites (like a Home Depot DIY article or a leading review platform) and not from your company, those larger competitors will be seen as the trusted experts instead of you.
• E-E-A-T Still Applies: Google’s Experience, Expertise, Authoritativeness, Trustworthiness (E-E-A-T) guidelines are still highly relevant. Why? ChatGPT’s knowledge is trained on vast web data, and content that earned strong E-E-A-T signals is more likely to be recognized as reliable. In fact, AI models favor content from authoritative, trustworthy sources just as search engines do. By excelling in E-E-A-T (a core focus of our SEO services methodology), you increase your chances of being pulled into AI-generated responses. For instance, a home services site that clearly demonstrates its expertise (through certified technicians, years in business, and positive customer feedback) will carry more weight with AI than a thin content site with no credentials.

In summary, GEO matters because user behavior is shifting to AI-assisted search, and the spoils of this new landscape will go to businesses whose content is deemed relevant and trustworthy by these generative engines. Next, we’ll explore how to achieve that.

Core Strategies for GEO Success on ChatGPT

1. Publish High-Quality, Trustworthy Content

It all starts with content. High-quality, informative, and relevant content is paramount – this holds true for SEO and is even more critical for GEO. ChatGPT has been trained on massive text datasets, so it recognizes content that consistently provides value. To ensure your content stands out to AI:

• Cover topics comprehensively: Aim to be the definitive source on topics that matter in your industry. In the home services field, for example, a plumbing or HVAC company could publish in-depth guides on common questions (“How do I fix low water pressure?” or “When should I replace my water heater?”), demonstrating expertise. Covering the full scope of homeowner questions – from quick DIY fixes to when to call a professional – increases the chance ChatGPT will draw from your material to form an answer. Likewise, a healthcare provider might produce detailed articles on symptoms and treatments for conditions they specialize in; thorough content in any niche boosts the likelihood of AI inclusion.
• Incorporate facts and data: Back up assertions with statistics, case studies, or references. ChatGPT tends to use content that sounds authoritative and factual. Original research or unique data you provide can make your content a preferred source. For example, a home security firm could publish a study on burglary rates in different neighborhoods, or a construction company might share data on the ROI of kitchen remodels. Similarly, a university could share research findings. By including hard data and citing reputable sources, you make your content more trustworthy. Always ensure accuracy – this builds trust with both users and the AI.
• Demonstrate E-E-A-T: Clearly show your experience and expertise. Include author bios with credentials (e.g. a Master Electrician for electrical tips, a licensed plumber for plumbing guides, or doctors for medical content) and highlight your organization’s experience. On your site, have pages like “About Us” and “Our Team” that establish credibility – list certifications, licenses, years in business, and awards. (ChatGPT and users alike can pick up on these trust signals.) LSEO’s own success stems from showcasing deep expertise – for instance, our founder Kris Jones has authored SEO books and our team’s insights are featured in major publications, reinforcing credibility. Make sure your brand’s achievements and credentials are equally visible. A local contractor might mention industry association memberships or BBB accreditation, for example, to boost trust.
• Keep content up-to-date: Review and refresh content regularly. Generative models like ChatGPT have a knowledge cutoff, but they are increasingly incorporating more recent information via plugins or updates. Fresh content is more likely to be cited as “current” advice. This is especially true in fast-changing fields like technology or finance, but it also matters for home services (think of new building codes or updated safety guidelines). For example, a roofing company should update its pricing or materials guide annually to reflect new products and costs; an educational institution might update program info and admission stats each year. Stale content might be ignored by AI looking to give relevant answers.

By consistently publishing authoritative content, you not only improve your SEO – you also feed ChatGPT information it can confidently use. In LSEO’s work with clients like PayPal, we saw that providing comprehensive, up-to-date content was key to regaining visibility against fintech rivals. Quality content is the foundation upon which all other GEO tactics build.

2. Leverage Structured Data and Clean HTML

Technical SEO enhancements play a huge role in GEO. Generative AI loves content it can easily parse and understand. Using structured data and a solid site foundation helps ensure the AI interprets your content correctly and can pull it into answers accurately:

• Add Schema Markup: Implement schema for relevant content types – FAQ schema for Q&A content, Product schema for e-commerce product pages, LocalBusiness schema for local service providers, Article schema for blog posts, etc. Schema markup gives AI (and search engines) an explicit roadmap of your page’s key information. For instance, adding FAQ schema to a university’s admissions page could help ChatGPT present one of your Q&As as a concise answer. Marking up a plumber’s website with LocalBusiness schema (address, phone, hours, service area) may help ensure ChatGPT references your business’s correct contact info if someone asks “How do I contact a plumber near me?”. In a tech context, marking up software review pages with aggregateRating schema could allow the AI to note your product’s rating if asked about the “best” in a category.
• Focus on Clean, Accessible HTML: A well-structured site (clear headings, lists, easy-to-read HTML) improves crawlability. ChatGPT’s browsing and training processes appreciate pages that are semantically organized. Use proper heading tags (<h1>, <h2>, etc.) in a logical hierarchy, and ensure important text isn’t hidden in images or scripts. Simple, clean HTML also aids accessibility – which not only expands your audience but also aligns with algorithmic preferences for clarity. Implementing WordPress development best practices – like mobile-responsive design, fast load times, and minimal bloat – will support GEO efforts by making content easier for AI to consume. (In the age of mobile-first and AI-first, a fast, user-friendly site is non-negotiable.)
• Site Speed and Performance: Slow, clunky websites hurt user experience and can hurt your chances with AI, too. While ChatGPT’s model might not “care” about load time directly, any live browsing it does (e.g. retrieving content via Bing for citation) will benefit from a speedy site. Plus, fast sites indicate well-maintained, modern infrastructure – an indirect quality signal. Use techniques like image optimization, caching, and code minification. Many home service sites feature rich photos (project galleries, before-and-after images); ensure these are compressed and optimized so they don’t drag down your load times. LSEO’s web development team often emphasizes site speed optimization to boost SEO and GEO: a lightweight, quick site ensures AI can crawl all your content without timeouts. As our WordPress design experts put it, “all the elements you need and none of the bloat” is the recipe for a site that ranks and converts.
• Optimize Site Structure & Navigation: Ensure your important content is not buried deep in your website. Use a clear menu and internal linking so that both users and bots can find pages within a few clicks. A shallow site architecture (broad rather than overly deep) helps ChatGPT, via search indexes, access your content more easily. For example, if you run an e-commerce site, make sure category and product pages are organized logically and linked from top-level menus or hub pages. For a home services contractor, each major service page (e.g., HVAC Repair, Kitchen Remodeling, Electrical Installation) should be reachable within one or two clicks from the homepage or main navigation. Similarly, a healthcare network should have each doctor or service page accessible from a main “Services” hub in a couple of clicks. This echoes standard SEO advice: good site structure = better crawling = better visibility.

In practice, implementing structured data and a solid technical foundation has yielded great results. We’ve restructured a client’s content and HTML for better clarity and saw improved snippet inclusion. Implementing structured data and clean HTML with WordPress development best practices is a step we include for every GEO client – it’s like speaking in a language AI can easily interpret.

3. Embrace Conversational Keywords and Natural Language

One major shift from SEO to GEO is the nature of queries. People interact with ChatGPT more conversationally – asking full questions or seeking advice as if from a person. To optimize for these AI-driven queries, you need to align with natural language:

• Research conversational queries: Expand your keyword research to include question phrases and longer, natural-language queries. Tools and analytics can show frequently asked questions in your niche. For example, a legal marketing leader might identify queries like “Can I file bankruptcy without a lawyer?” or “How to choose a divorce attorney?” An e-commerce manager might find people asking ChatGPT, “What’s the best running shoe for marathons?” A local home services marketer might see homeowners asking, “What’s the safest way to unclog a drain without chemicals?” or “When should I call an electrician for flickering lights?”. Instead of focusing solely on short keywords (“drain cleaning” or “electrical repair”), create content titled and structured to answer those specific, conversational questions. Think in terms of the user’s problem or the intent behind the query, and frame your content as a direct response.
• Use Q&A format and FAQs: Incorporate FAQ sections on your pages or maintain a knowledge base of Q&A posts. This not only helps your human users find answers quickly but also makes it easy for ChatGPT to lift a direct question-and-answer pair for its response. FAQs should mimic the way users actually ask things. For instance, a plumbing company’s FAQ might include “Q: How do I thaw a frozen pipe? A: …” with a concise answer following. ChatGPT might pull that exact Q&A if a user asks a similar question about frozen pipes. Google’s generative results often cite FAQ content, and ChatGPT (with browsing enabled) might as well – so this boosts your chances of citation.
• Adopt a conversational tone: While maintaining professionalism and accuracy, write in a way that feels like helpful spoken language. This doesn’t mean dumbing things down; rather, it means phrasing content in a user-friendly, approachable manner. Use clear sentences and a friendly but authoritative tone, as if explaining to a colleague. Content that flows conversationally is more likely to align with how ChatGPT composes answers. If your website’s text is too stiff or jargon-heavy, consider revising for clarity. Complex fields (technology, education, medical, finance) and even skilled trades can benefit from plain language – an approachable style improves both user experience and AI pick-up. For example, an article on “electrical panel upgrades” should explain terms in layman’s terms rather than assuming the reader knows industry jargon.
• Address user intent directly: Identify the intent behind common questions – informational, navigational, transactional – and ensure your content fully satisfies it. If someone asks ChatGPT “How do I improve my water pressure at home?”, a plumbing company’s site should have a detailed guide that covers practical steps, anticipating follow-up questions (like “How much does it cost to fix?” or “What if the problem persists?”). Cover the who/what/why/how within your content so the AI sees it as a comprehensive answer. This increases the likelihood that your content is selected to answer multi-part queries. Essentially, optimize for natural queries by being the best teacher on that topic.

By aligning your content with the way real people ask questions, you make it easier for ChatGPT to find and present your information. One practical exercise: periodically ask ChatGPT questions related to your business, and see what answers or sources it gives. If your competitors appear and you don’t, examine what content of theirs might be feeding that answer. Use those insights to fill gaps in your own content. For example, ask “Who are the best HVAC companies in Your City?” or “How do I fix a leaky faucet?” and note if a competitor’s blog or a generic site is cited. If so, analyze that content – Is it more detailed? More recent? Does it use a Q&A format? – then update or create your own content to compete. GEO is an iterative process – the more your content mirrors actual user queries, the more visible you become in AI responses.

4. Build Brand Authority through Backlinks and Mentions

In the era of AI search, brand authority is arguably more important than ever. ChatGPT doesn’t have a traditional “PageRank,” but it learned from the internet – where sites with strong backlink profiles and reputations stand out. Moreover, when browsing live web results (as with Bing integration), credible sites are favored. This means your off-page SEO still impacts GEO:

• Earn quality backlinks from authoritative sites: A robust backlink strategy remains critical for boosting your authority in the eyes of AI. Links from respected, relevant websites serve as endorsements that signal your content is trustworthy. For instance, if you run an education platform and dozens of .edu sites and academic blogs link to your resources, ChatGPT is more likely to “trust” and cite your material in an answer about online learning. If you run a local contracting business, earning mentions or links from well-known home improvement blogs or local news sites can elevate your credibility. Focus on white-hat link building – guest posts, partnerships, digital PR, thought leadership – to accumulate genuine, high-authority backlinks. We at LSEO emphasize this in every campaign. In our work with Ring Doorbell, for example, an aggressive link-building program (securing 25+ high-authority links per month) helped propel Ring’s pages from the depths of page 2 onto page 1 for competitive keywords. That surge in SEO authority not only boosted Google rankings but also strengthened Ring’s presence for AI-driven queries in the home security space.
• Encourage brand mentions & reviews: Beyond formal backlinks, generative AI likely pays attention to unlinked brand mentions and overall sentiment. Positive mentions of your business in news articles, forums, and social media can indirectly influence AI perception. If ChatGPT has seen your brand associated with expertise or quality (say, a local news site features your plumbing business for community service, or a homeowner blog praises your roofing company’s work), it bolsters your authority. Similarly, customer reviews and ratings (for local businesses especially) may factor into which businesses an AI might recommend if asked. (It’s not far-fetched – users have observed ChatGPT suggesting businesses by name when asked for recommendations, e.g. “Who is a reliable electrician in Phoenix?”) If your brand has a strong positive footprint online, you increase the odds of such a recommendation. Thus, invest in reputation management: encourage satisfied clients to leave reviews on Google and industry-specific platforms, highlight testimonials on your site, and promptly address any negative feedback. A solid stream of 5-star reviews and good press not only helps SEO, it signals to AI that your company is trusted by customers.
• Establish thought leadership: Become an authority in your field through content and engagement. This overlaps with content quality, but extends to your overall digital presence. Contribute to industry publications, speak on podcasts or webinars, and get quoted as an expert in your domain. These activities generate backlinks and buzz. More importantly, they position your brand as the authority on certain topics. When ChatGPT scans its training data or the live web, it will find your insights in multiple reputable places, increasing the likelihood of using your wording or citing your site. LSEO has done this by publishing expert insights (our team’s articles on major SEO publications, Forbes, etc.), which not only drives SEO value but also means our perspectives are literally part of the corpus ChatGPT was trained on. Your brand can achieve similar integration by being omnipresent wherever high-quality information is shared – from answering questions on Q&A forums, to publishing how-to videos on YouTube, to contributing advice in community groups.

Remember, authority isn’t built overnight – but the effort compounds. The payoff is not just better SEO rankings; it’s becoming the trusted source that even an AI chatbot turns to. Backlinks remain a cornerstone of online credibility, and ChatGPT’s algorithms still rely on signals of trust and authority from the web. Make link-building and brand-building a sustained priority in your GEO strategy. In short, backlink strategy remains critical for brand authority in GEO – by embracing a forward-thinking, trust-first mindset (what we call performance branding), you can establish your brand as the credible choice that stands out in AI-generated answers.

5. Optimize for Direct Answers and Featured Snippets

In many ways, GEO is an evolution of the featured snippet and answer box optimization that SEOs have been doing for years. To get your content featured in a generative answer, you should format it in a way that’s easy for the AI to grab and present. Here’s how:

• Provide concise, summary answers: At the top of key pages or within dedicated sections, include brief summaries or definitions of the topic at hand. For example, if you have a page about “HVAC Maintenance Basics” (home services industry), start with a short paragraph that clearly defines what HVAC maintenance entails and why it’s important. This acts like a snippet that an AI could quote. Use clear, declarative sentences. In the legal industry, a page about “Estate Planning” might start with: “Estate planning is the process of organizing your assets and decisions in advance, so your wishes are honored for distribution of your property and care of your dependents. It ensures your family is provided for and legal complications are minimized.” A concise overview like that answers the question “What is estate planning and why is it important?” directly – perfect for an AI to present. Think of these summaries as the TL;DR that could appear as the direct answer to a user’s question.
• Use bullet points and tables for clarity: Well-structured lists can be easily extracted by generative engines. If you’re outlining steps or tips (e.g., “5 Steps to Winterize Your Home’s Plumbing” for a home improvement blog, or “Top 5 Features to Look for in a Home Security System” for a security company), present them as a bullet or numbered list. This not only aids human readers but also signals to AI the distinct pieces of advice, which it might list out in an answer. Tables can also be useful for certain info – they’re digestible and structured. ChatGPT might not reproduce a table format exactly, but it will interpret the organized data and could summarize it. For instance, a contractor could tabulate different roofing materials (columns for Material Type, Lifespan, Cost, Maintenance Level) for easy reference; ChatGPT could then easily compare those in a response if a user asks about the best roofing material. Formatting content in list or table form where appropriate makes it simple for an AI to grab the key points.
• Target existing featured snippets: A practical hack: identify questions for which your competitors are currently winning Google’s Featured Snippets or People Also Ask boxes. These are prime candidates for generative answers too. Optimize your content to directly answer those questions, potentially better than the source currently featured. Often, this means phrasing the question explicitly in your content and answering it clearly and succinctly. By doing so, you increase your chance to replace that competitor not only in Google’s snippet, but also to become the cited source in an AI answer. It’s a two-for-one win in both SEO and GEO. For example, if you see a competitor always featured for “How to unclog a drain naturally,” create a section on your site with exactly that question as a heading and provide a well-structured answer.
• Embed FAQs and how-to sections: We touched on FAQs already, but it’s worth re-emphasizing. Structure content in a question-and-answer format whenever suitable. For instance, a section of a home services blog post might be “Q: What should I do if my basement floods? A: [Detailed answer with immediate steps].” Or an electrician’s service page might include a step-by-step list under a heading like “How We Install Your Backup Generator” that outlines each phase of the process. During its training, ChatGPT was fed countless Q&A pairs from the internet – it’s very comfortable using that format to assemble answers. The easier you make it for the AI to snag a self-contained Q&A pair or step-by-step list from your site, the more likely you’ll be referenced. Embedding these on relevant pages (not just in a standalone FAQ page) can improve your chances of being the source AI pulls from.

By structuring your content for snippet-worthy clarity, you essentially feed ChatGPT bite-sized, ready-to-serve pieces of information. This was another key to success in our client work. In LSEO’s PayPal engagement, for example, we structured content hubs and intent-focused pages to answer user needs directly. The clarity and organization of that content not only helped traditional SEO (earning more featured snippets and boosting user engagement) but also prepared PayPal’s content to be easily cited by AI. Aim to have your content be the cleanest answer on the web for your target questions.

6. Monitor and Adapt (GEO is Evolving)

Optimizing for ChatGPT is not a one-and-done project. It’s critical to monitor how and when your brand appears in AI outputs and adapt continuously. Because the feedback loop isn’t as straightforward as SEO (where you can check rankings or traffic), you’ll need creative approaches:

• Direct prompt testing: Regularly ask ChatGPT (and other AI engines like Bing Chat or Google’s SGE) questions related to your industry and brand. For instance, a local contractor might ask, “Who are the best home remodelers in Your City?” or a plumber might ask, “Which plumbing companies do great bathroom remodels near me?” See if and how your name surfaces in the AI’s answer. Also ask informational queries you have content for (“How to fix a tripped circuit breaker” if you’re an electrical services company, or “What’s the best way to remove mold from walls?” if you’re a home restoration expert) and check if your content or website is referenced. Document these results over time – it can reveal whether your GEO efforts are paying off (e.g., you start seeing your site being mentioned where it wasn’t before, or you move up in the order of cited sources).
• Track referral traffic from AI: Look at your web analytics for traffic from sources like chat.openai.com or specific AI chat URLs. While ChatGPT’s free version doesn’t generate direct clicks, the browsing mode and other chatbots like Bing Chat do send traffic when they cite and link to sources. For example, Microsoft’s Bing Chat cites sources with hyperlinks, which can drive visits, and Google’s SGE can include clickable results. Also, tools like Perplexity AI actively link out for every answer they generate. Monitor if you get referral hits from these kinds of platforms – they indicate your content was used in an AI answer. If you see such traffic, investigate which pages were visited and for what queries (if available). This data can validate which content is effectively optimized for GEO.
• Listen on social and forums: Users often discuss where an AI got its info or mention “ChatGPT recommended X.” Keep an ear on social media or community forums for your brand name in the context of AI. For instance, someone might post on Twitter or a local Facebook group, “ChatGPT suggested [Your Company] when I asked for the best HVAC service in town.” Such mentions are a goldmine to prove your GEO presence (and they’re a great marketing anecdote to share). Set up alerts for your brand plus keywords like “ChatGPT” or “AI” to catch these. Google Alerts or social listening tools can help you find instances where an AI might have name-dropped your business.
• Leverage new reporting tools: The industry is developing tools for GEO tracking. SEO platforms are beginning to roll out features to track AI citations or brand mentions in AI results. For example, some rank-tracking tools now include SGE (Generative Experience) results tracking, and specialized “AI mention” tracking tools are emerging that try to detect when a brand is mentioned by generative AI. Stay updated on these and use them as they mature – they can automate some of the monitoring that we’re currently doing manually. At LSEO, we continuously experiment with these tools (and even use direct AI interactions as described above) to gauge our clients’ presence in AI answers.
• Stay flexible and update strategy: If you find that despite solid SEO fundamentals some content isn’t getting picked up by AI, be ready to tweak your approach. Perhaps the content needs to be more to-the-point, or maybe you discover that another site’s content is always referenced for a topic you care about. Analyze that competitor’s content: Is it more comprehensive? More recent? Does it have a particular trust signal yours lacks (like an expert author or loads of backlinks)? Use these insights to refine your content or strategy. GEO is new territory for everyone – being proactive and agile is key. Don’t be afraid to experiment with content formats or new schema markup if you think it might give you an edge in how AI reads your page.

Ultimately, treat GEO like an ongoing R&D project within your marketing strategy. At least for now, the signals are less transparent than traditional SEO, but the opportunity is huge for those who figure it out early. Build processes into your team’s routine: monthly ChatGPT audits, periodic content refresh cycles, and cross-functional discussions (SEO, content, PR, development) to respond to findings. This adaptive mindset will keep you ahead of the curve.

Conclusion: Winning at GEO in Home Services

For home service companies – whether you’re a local contractor, plumber, electrician, HVAC specialist, or any business that serves homeowners – embracing Generative Engine Optimization now can position you as the go-to expert in your market as AI-driven search grows. By creating authoritative content, tightening up your technical SEO, speaking the natural language of your customers, and building a strong online reputation, you increase the odds that ChatGPT and other AI will recognize and recommend your brand.

The time to start is now. GEO may be a new discipline, but it builds on principles that savvy marketers already understand: provide value, build trust, and stay ahead of the curve. Home services is a competitive arena, and being the first in your area to optimize for AI assistance could give you a lasting advantage. Just as the early adopters of SEO reaped outsized rewards, the early movers in GEO will become the names that AI “knows” first.

Implement the tactics in this guide step by step, and don’t get discouraged – results will compound over time. And remember, GEO isn’t about gaming the system; it’s about genuinely earning your expertise in the new world of AI-driven answers.

Need help crafting a GEO strategy that gets your business discovered on ChatGPT and beyond? At LSEO, we provide full-service solutions for companies looking to lead in this AI-powered search era. We’ve worked with leading brands like PayPal, ESPN, Ring Doorbell, Redfin, and Penn State University to future-proof their search presence, and we can do the same for you. Book a free consultation with LSEO to see how we can help your home services business become the trusted answer when customers ask AI for advice. Let’s ensure that whenever someone asks ChatGPT for the best in your field, your name is the one that comes up.