“Summertime and the livin’s easy,” unless you work in marketing. While an HVAC company, travel agency, or boardwalk thrift shop may live by this mantra, many marketers struggle to create fresh content and engaging promotions that capture their customers’ attentions during the summertime lull. The 4th of July has passed and far from simply preparing […]
Read morePress releases and a PR campaign can be an excellent source for backlinks and gaining exposure for your business. Backlinks represent a major ranking factor for search algorithms as gathering high-authority links will significantly boost your trust and authority amongst search engines. If you release a new exciting product and a journalist picks it up, […]
Read moreA 10-Year Evaluation Link building remains one of the most effective SEO strategies to help rank content organically and increase a website’s referral traffic as backlinks remain an important part of Google’s main algorithm, essentially providing credibility for your content. Backlinks pass authority from one domain to another. Acquiring a backlink to your website from […]
Read moreThe importance of guest blogging has long piqued SEO confusion. Google has cracked down on guest blogging in the past, mainly disavowing link authority passed through a guest post source. But there still remain numerous SEO benefits to hosting guest blogs on your website and it’s an effective strategy for public relations outreach. Some of […]
Read moreHow Evergreen Content Helps Rank for Long-Tail Keywords Recent research has shown that keywords are becoming less important in the age of Hummingbird, where semantic search can better serve user intent. This is no surprise, considering the says of moving up in SERPs by keyword spamming are long gone. Yet no matter how advanced AI […]
Read moreWhat if I told you there was a way to acquire free promotion for your website with no gimmicks? Sounds like an advertisement doesn’t it? But by hosting user-generated content (UGC) on your website and social media account you can gather free promotion that also sends positive signals back to Google. It’s having your cake […]
Read moreComing on the heels of Microsoft’s Build 2017, Bing has updated its chatbot directory to include some major digital players. Chatbots from Facebook Messenger, Skype, Kik, Slack, and Telegram now have their own dedicated area at the top of search SERPs. Microsoft has been using bot technology in its search for over a year now, […]
Read moreIf your website is struggling to stay competitive within the search marketing sphere, let this be a checklist of any potential website SEO errors.
Read moreEmojis were spotted in Google AdWords listings. Google hasn't officially announced a rollout, but before it does here are some emoji PPC best practices.
Read moreIn today’s digital landscape, the alignment between search engine optimization (SEO) and quality content has never been more vital. One of the pivotal frameworks guiding content creation is...
Read moreIn the rapidly evolving world of digital marketing, Meta, formerly known as Facebook, has become a critical platform for businesses looking to leverage its vast user base and sophisticated...
Read moreIn recent years, advertising has witnessed a paradigm shift driven by the rapid advancements in technology and evolving consumer preferences. As we approach 2025, the advertising industry stands on...
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