Just look back seven years ago and marketers were more concerned with gaming the results by quantifying their link portfolio and saturating content with keywords. Unfortunately, a lot of off-page SEO slowly turned spammy and many off-site ranking factors were disavowed. This is why search marketers can’t have nice things. While meta tags were essentially […]
Read moreFacebook advertising provides the most robust platform for audience targeting and analysis. With the most sophisticated psychographic targeting available on any digital platform, Facebook remains the ideal venue to find and reach your audience. As our CEO Kristopher Jones regularly states, knowing your audience more in-depth than your competition is your competitive advantage. Following our […]
Read moreWith the arrival of social media marketing, a new paradigm of online marketing was thus established. Within this new inbound marketing format, advertisements began to dwindle and companies were forced to produce value added content to compete. Social media marketing remains the linchpin of all other inbound marketing strategies, including email marketing and content marketing. […]
Read moreAccording to a study by Periscope, 44% of US shoppers plan to shop instore and online this holiday season. With Cyber Monday and Free Shipping Day driving the competition between e-commerce retailers higher than ever this season, standing out from amongst the noise is becoming harder. One way advertisers try to reach customers is by […]
Read moreIn a world of seemingly infinite choice, our purchasing decisions are more often based on the brand affinity of a product than its value or utility. Building a personal or business brand is a tough and time consuming task. Increasing your brand visibility expands your audience reach, increasing your sales in the short-run. Cultivating brand […]
Read moreAs a digital marketing agency, it’s sometimes difficult to explain to clients or even friends what it is we really do. Well, if you had a few hours we could probably explain the vast number of Google ranking signals that affect your keyword rank, how to optimize a paid social campaign over Facebook, and how […]
Read moreWorking in an agency, departments work so closely together they start to look their own kingdoms. It got me to thinking that these teams were waaay more similar to characters from everyone’s favorite show than I am sure any of them would like to admit. Here is our list of digital marketing jobs as Game […]
Read moreDid you know that your pictures on Snapchat don’t really disappear? In 2013, Subway suffered a lawsuit in Australia after consumers noticed their “footlong” subs were not one foot in length. The demand for truthful advertising and authentic online content has never felt more necessary for businesses. One survey found that only 18% of consumers […]
Read moreThere are many reasons to redesign your website, from improving its usability to undergoing a major rebrand. Unfortunately, many people make the mistake of ignoring the SEO technical factors that involve redesigning a website and their business suffers as a result. We understand that redesigning a website is a major investment and following these tips […]
Read moreIn today’s digital landscape, the alignment between search engine optimization (SEO) and quality content has never been more vital. One of the pivotal frameworks guiding content creation is...
Read moreIn the rapidly evolving world of digital marketing, Meta, formerly known as Facebook, has become a critical platform for businesses looking to leverage its vast user base and sophisticated...
Read moreIn recent years, advertising has witnessed a paradigm shift driven by the rapid advancements in technology and evolving consumer preferences. As we approach 2025, the advertising industry stands on...
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