An SEO strategy can quickly get confusing, especially one where your SEO company is completing a technical SEO consulting campaign and you want to track progress. You’ve got a bunch of strategies, activities, and campaigns to keep an eye on—each of which has a specialist set of SEO metrics that show you how they’re performing. Where should […]
Read moreGoogle BERT affects one out of ten search queries. BERT stands for Bidirectional Encoder Representations from Transformers. You may be wondering, what!? Let’s just stick to BERT. I will do my best to help you understand this update from Google. If you haven’t heard of Google’s BERT update, you’re in a good place. Google’s BERT update means […]
Read moreHave you ever wondered how those Facebook ads know exactly what item you were looking at on your favorite e-commerce site or even what blog you read then see an invitation to join the email list? The answer is simple: Facebook Retargeting! What is Facebook Retargeting? Facebook Retargeting is a form of online advertising that finds […]
Read moreIf you happen to have found yourself here either by chance or by intent because you are having trouble with your Facebook ads or do not even know where to start then consider yourself lucky! This post will inform you on where to start with your Facebook Business Manager and Facebook Ads Manager so that […]
Read moreAfter creating the Facebook Pixel, you might be wondering how do I exactly add this piece of code to my website or even how do I install the Facebook Pixel on my WordPress site. Even if you have a simple WordPress blog there are multiple ways to add the tracking pixel to your site such as […]
Read moreGoogle gets at least 8.5 billion searches every day in 2022. That works out to more than 98,000 searches per second. Think about that, per second! In fact, there’s a good chance an internet search brought you to this article. I mean I hope since we are an SEO company. But, that all depends on […]
Read moreMastering Google’s Display Network Are you ready to dive into Google’s Display Network and make the most out of your ad spend? We’ll cover some of the top tips and tactics PPC Experts are using to make the most out of their Google Display campaigns. But first, what exactly is the Google Display Network? Google […]
Read moreHow the Facebook Pixel Affects Your Business and Why You Need It If you’re using advertising on Facebook right now — or if you plan to use the platform in the near future — there is one important feature that you should be using at this very moment or at least in the next few […]
Read moreCustom Post-Click Landing Pages Convert Much Higher. Period. Having intent is the overall determination to perform an action. Customers intend on going to the grocery store to purchase groceries. They intend on going to the gas station to fill up our cars with gas. When they search on Google and click on an ad that […]
Read moreIt almost seems like something out of a history book, but it really wasn’t that long ago that people still used in-person travel agents to plan their vacations. To navigate, they had to consult...
Read moreWhether you’re a cannabis startup or an established company, if you want to dive deeper into the U.S. cannabis industry that is projected to grow to $40 billion by 2025, you need cannabis SEO to...
Read moreDid you know that there are nearly two billion websites online as of September 2022? If you’re an online business just starting or are an established business trying to improve your reach, that...
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