Why is SEO so important?
Digital marketing has transformed a lot over the years, but one thing is clear: if potential customers aren’t finding your business online, it’s almost like you don’t exist. No one is keeping an eagle eye out for billboards anymore, or flipping through the phone book trying to find the best restaurants or record stores near them.
They’re searching online, and SEO is what helps people find your business organically.
Of course, simply getting found is only half the battle. The right kind of SEO will also perfect your website so that users stay for a while instead of bailing immediately. Content, keywords, interlinking, sitemaps, meta tags - all of these factors and more work together to make your site appear as the most relevant authority on the search engines.
With that authority comes your targeted organic traffic, the very customers you need to reach.