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[ Paid Search Marketing ]

by: Brian Reese
What is the Google Display Network?

Mastering Google’s Display Network Are you ready to dive into Google’s Display Network and make the most out of your ad spend? We’ll cover some of the top tips and tactics PPC Experts...

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[ Paid Search Marketing ]

by: Brian Reese
Google Ads Landing Pages: Why Every Campaign Needs One

Custom Post-Click Landing Pages Convert Much Higher. Period.  Having intent is the overall determination to perform an action. Customers intend on going to the grocery store to purchase...

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[ Paid Search Marketing ]

by: Michael Ruth
PPC Strategy

All LSEO PPC managers are Google AdWords Certified and have undergone significant advanced Google training. The Founder and CEO of LSEO Kris Jones is also the best-selling author of “Search Engine...

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[ Paid Search Marketing ]

by: Brian Reese
10 Proven Google Ads Bidding Strategies (Bid Management Guide)

Google Ads is an outstanding tool that offers a system for advertisers to bid on keywords for their clickable ads, helping them to appear on Google’s SERPs. This technique can be employed for...

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[ Paid Search Marketing ]

by: Steve Blackburn
5 Google Ads Optimization Tips [2022]

Originally launched in 2000 as Google Adwords, the system now known as Google Ads has, over the last two decades, proven itself one of the most efficient and effective platforms for online...

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[ Paid Search Marketing ]

by: Kyle Kozie
A Guide to Google Search Operators

Google’s catalog of information is a big place. It’s a universe in and of itself with more information than it is possible to process in a lifetime. Fortunately, Google created a set of commands...

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[ Paid Search Marketing, Videos ]

by: Kristopher Jones
Online Paid Media Services

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[ Paid Search Marketing ]

by: Brian Reese
Seasonal Ad Copy: How To Write Holiday Ads Without Cliches

According to a study by Periscope, 44% of US shoppers plan to shop instore and online this holiday season. With Cyber Monday and Free Shipping Day driving the competition between e-commerce retailers...

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[ Paid Search Marketing, SEO Marketing, Social Media, Website Development ]

by: Steve Blackburn
Building your Brand in the Web Age

In a world of seemingly infinite choice, our purchasing decisions are more often based on the brand affinity of a product than its value or utility. Building a personal or business brand is a tough...

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[ Paid Search Marketing ]

by: Steve Blackburn
Utilizing the Emoji for PPC Campaigns: Benefits & Best Practices

Emojis were spotted in Google AdWords listings. Google hasn't officially announced a rollout, but before it does here are some emoji PPC best...

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[ Paid Search Marketing ]

by: Steve Blackburn
How to Optimize for Google Featured Snippets Results

Earning a Google featured snippet for a search query is a very difficult process, and many marketers are unsure of the exact metrics. Here are some...

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[ Paid Search Marketing ]

by: Steve Blackburn
Automatically Sync Google AdWords Campaigns to Bing Ads

In an effort to capture the market share from Google, Bing has updated its automatic imports to seamlessly sync AdWords campaigns directly to Bing...

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[ Paid Search Marketing ]

by: Steve Blackburn
Google Top Stories Box Replaces In the News on Desktop

Google has phased out its “In the news” results after the search giant faced massive criticism for purportedly distributing fake...

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[ Paid Search Marketing ]

by: Brian Reese
Google Product Listing Ads | 7 PLA Optimization Tips

Here are seven optimization tips that will ensure your Google Product Listing Ads will rank and drive conversions for your...

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[ Paid Search Marketing ]

by: Brian Reese
Bing Ads | 5 Best Practices for Revamped Campaign Setup

Bing Ads has recently optimized its campaign setup process, allowing businesses more options. Here's 5 tips on how to optimize your campaign....

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[ Paid Search Marketing ]

by: Steve Blackburn
Google AMP Explained | What You Need To Know

Google's Accelerated Mobile Pages project (AMP) was designed to create faster, prioritized mobile content searches. Here's what you need to...

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[ Paid Search Marketing ]

by: Steve Blackburn
Google Algorithm- Major Changes Since 2010

Did you know that Google changes its search engine algorithms about 600 times per year? Here's a list of all the major changes since 2010 - from Panda to...

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[ Paid Search Marketing ]

by: Steve Blackburn
RankBrain – The Newest Addition to Google’s Arsenal

Google is famous for its constant introduction of new technologies. One of the latest innovations came in the form of new an exciting machine learning technology called RankBrain. Importantly for...

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