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[ Content Marketing Strategy, Link Building Strategies, Paid Search Marketing, SEO Marketing, Social Media Marketing ]

by: Kristopher Jones
Digital Marketing Trends: Insights from 2024

In the ever-evolving world of digital marketing, 2024 has brought forth some significant trends that are reshaping how businesses engage with their audiences. Companies are constantly looking for...

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[ Artificial Intelligence, Content Marketing Strategy, Link Building Strategies, Paid Search Marketing, SEO Marketing, Social Media Marketing ]

by: Kristopher Jones
5 Key Enterprise SEO and AI Trends for 2025

As we rapidly advance towards a more interconnected digital landscape, enterprise SEO and artificial intelligence (AI) are set to undergo transformative changes in 2025. Businesses striving to...

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[ Artificial Intelligence, Content Marketing Strategy, Link Building Strategies, Paid Search Marketing, SEO Marketing, Social Media Marketing ]

by: Kristopher Jones
State of SEO Report: Top Insights for 2025 Success

In 2025, it’s clear that the landscape of Search Engine Optimization (SEO) is both transforming and expanding. The pace of change in the SEO world can feel overwhelming, yet mastering these...

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[ Artificial Intelligence, Content Marketing Strategy, Link Building Strategies, Paid Search Marketing, SEO Marketing, Social Media Marketing ]

by: Kristopher Jones
Top 10 Digital Marketing Trends for 2025

As digital marketing continues to evolve, businesses must stay ahead of the latest trends to remain competitive. The digital landscape is dynamic, and the strategies that worked yesterday might not...

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[ Content Marketing Strategy, Link Building Strategies, Paid Search Marketing, SEO Marketing ]

by: Kristopher Jones
SEO Trends 2025: Preparing for the Future

As we look towards the future, the world of Search Engine Optimization (SEO) promises to be more dynamic and complex than ever before. The tech landscape is perpetually evolving, driven by...

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[ Paid Search Marketing, SEO Marketing ]

by: Ashlee Przywara
Top Google Searches of 2022

New Year’s Eve is just a few weeks away. With every new year comes a fresh batch of keywords, search trends, technological innovations, and digital marketing opportunities. Before we start...

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[ Paid Search Marketing ]

by: Anne Stramara
How to Audit a Google Ads Campaign

It takes money to make money. At least, that’s what “they” say. But making money shouldn’t take too much money, right? Or else what’s the point? If you’re doing business online, one of...

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[ Paid Search Marketing, SEO Marketing ]

by: Ashlee Przywara
Click-Through Rate: Understanding CTR for PPC & SEO

When someone performs an online search, they want an answer fast. And search engines want to give them those answers with zero to few hoops to jump through.  With SERPs, we’re not looking at a...

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[ Paid Search Marketing, Social Media Marketing ]

by: Kyle Kozie
How to Use UTM Codes to Track and Measure Digital Marketing Campaigns

There’s a lot you have to keep track of in the digital marketing industry, and wouldn’t you know it: tracking is one of those things! That’s right, you have to stay on top of your tracking, or...

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[ Paid Search Marketing ]

by: Anne Stramara
Top PPC Tools to Help Boost Your Campaign ROI

The world of search marketing is pretty crowded today, and if you really want to drive up your campaign’s ROI, you’re probably going to need the help of some PPC tools. These tools automate a lot...

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[ Paid Search Marketing, SEO Marketing ]

by: Kyle Kozie
What Are Negative Keywords and How to Use Them

We all know that being positive is a good thing, but are there are times when a little negativity goes a long way. That’s especially true when it comes to keywords. A while back, we recommended...

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[ Paid Search Marketing ]

by: Anne Stramara
Google Advertising Cost: Determining What Your Budget Needs to Be

Business owners who know they need to expand their PPC presence on Google Ads may be stumped by one key point: how to budget for those costs. It’s understandable. Advertising on Google has always...

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[ Paid Search Marketing ]

by: Anne Stramara
How To Profitably Scale Facebook Ads Post iOS 14

With almost 3 billion active users (yes, billions-with-a-B), Facebook is still the most popular social media platform on the internet. That means, in addition to being your best source for cute cat...

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[ Paid Search Marketing, Social Media ]

by: Anne Stramara
What Is Geo-Targeting & How to Increase Conversions Using It

Have you been considering using geo-targeting for your business but are unsure how it works? We’ve got good news for you: you’ve come to the right place! If you’re keen to learn...

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[ Paid Search Marketing, SEO Marketing ]

by: Kyle Kozie
23 Alternate Search Engines You Should Pay Attention To — Not Including Google

Looking for a Smarter, More Actionable SEO Tool than SimilarWeb? Meet DIYSEO GPT. While SimilarWeb gives you traffic estimates and competitor analysis, it stops short of helping you actually take...

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[ Content Marketing Strategy, Paid Search Marketing, SEO Marketing, Social Media Marketing ]

by: Kyle Kozie
How to Devise a Comprehensive B2B Digital Marketing Strategy

Creating a B2B digital marketing strategy comes with challenges you normally wouldn’t have to deal with if you were a B2C company. B2B marketing has always been hard, now more than ever. ...

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[ Paid Search Marketing ]

by: Steve Blackburn
The 4 Best Instagram Marketing Tips for 2021

Instagram has become a creative hub and top social media platform for businesses to expand their brand through images and videos, while also engaging with their clientele. By strategically planning a...

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[ Paid Search Marketing ]

by: Steve Blackburn
How to Boost Local PPC in 2021

Local businesses have been under a significant amount of pressure in the last year or so, and it isn’t likely to stop anytime soon. Those businesses have had to face more challenges lately than...

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[ Paid Search Marketing ]

by: Steve Blackburn
YouTube Best Practices: How To Rank Your Videos & Grow Your Channel

YouTube Best Practices for Channel Presentation The first thing a user will see is how your YouTube channel looks, so make an excellent first impression. You need to convince them to invest their...

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[ Paid Search Marketing ]

by: Steve Blackburn
How to Find a Good Paid Media Marketing Company

Finding a good Paid Media Marketing company can be a challenge today. The biggest reason for that is that many people in the industry have no idea what they’re doing. Most business owners know...

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