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[ Content Marketing, Search Engine Optimization ]

by: Michael Ruth
What Is Dwell Time, & Why Does It Matter for SEO?

If you want to win with SEO, you must know the answer to the question, “What is dwell time?” You should also know how dwell time impacts SEO and how you can improve your dwell time calculation to...

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[ Content Marketing, Paid Search, Search Engine Optimization, Social Media Marketing ]

by: Kyle Kozie
How to Devise a Comprehensive B2B Digital Marketing Strategy

Creating a B2B digital marketing strategy comes with challenges you normally wouldn’t have to deal with if you were a B2C company. B2B marketing has always been hard, now more than ever. ...

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[ Content Marketing, Search Engine Optimization ]

by: Michael Ruth
A Guide to Writing Website Content

The 18 Ingredients That Make Great SEO Content You know how there are websites? Well, without content, all those billions of sites would be worth no more than crinkled-up cellophane candy wrappers....

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[ Content Marketing, Link Building, Search Engine Optimization ]

by: Michael Ruth
Your Guide to Reputation Management & SEO

With 46% of product searches beginning with Google and 93% of people consuming online reviews as if they were personal recommendations, reputation management is more important than ever. Whether...

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[ Content Marketing ]

by: Michael Ruth
Topic Clusters in Content Marketing

How Topic Clusters Can Improve Your Content Marketing https://youtu.be/6-Pl8EpshZ4 In SEO, we talk frequently about the importance of content being detailed and original and targeting the right...

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[ Content Marketing ]

by: Jade Matusick
How to Create Engaging Content

If you want to have a successful business, content marketing isn’t optional. Huge corporations and small businesses alike rely on content to communicate with their audience. Anyone can easily write...

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[ Content Marketing, Search Engine Optimization ]

by: Jade Matusick
10 Reasons Your Company Needs Content Marketing

The capabilities of digital marketing are truly endless. There are hundreds of SEO, paid media, and social media advertising factors that work together to earn customers’ attention. Regardless of...

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[ Content Marketing, Search Engine Optimization ]

by: Michael Ruth
Is Content Marketing a Viable Lead-Generation Tactic?

When we talk about SEO, we are referring to one major branch of digital marketing that itself splits off into several smaller branches. Looking at SEO from a broad perspective, it is composed of...

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[ Content Marketing ]

by: Michael Ruth
The Importance of Authenticity in Modern Content Marketing

Did you know that your pictures on Snapchat don’t really disappear? In 2013, Subway suffered a lawsuit in Australia after consumers noticed their “footlong” subs were not one foot in...

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[ Content Marketing ]

by: Michael Ruth
Christmas In July: Marketing Through The Summertime Lull

“Summertime and the livin’s easy,” unless you work in marketing. While an HVAC company, travel agency, or boardwalk thrift shop may live by this mantra, many marketers struggle to create fresh...

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[ Content Marketing ]

by: Kyle Kozie
The Benefits Of User-Generated Content

What if I told you there was a way to acquire free promotion for your website with no gimmicks? Sounds like an advertisement doesn’t it? But by hosting user-generated content (UGC) on your website...

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[ Content Marketing, Search Engine Optimization ]

by: Kyle Kozie
Google’s Duplicate Content Penalty: The Myth Discussion

Does duplicate content truly hurt your website's rankings in Google? Most of this paranoia is the result of the pervasive duplicate content penalty...

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[ Content Marketing, Search Engine Optimization ]

by: Kyle Kozie
Infographic or Listicle? The New Wave of Content

Infographics and listicles have an ambivalent relationship with consumers. Some praise their brevity and memorability, and some despise their bare content....

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[ Content Marketing, Search Engine Optimization ]

by: Kyle Kozie
Philosophical Tactics for Creating Viral Content | Ethos, Pathos and Logos

Though there’s no set formula for creating viral content, there is one tactic that has a significant impact: the use of Ethos, Pathos and...

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[ Content Marketing, Search Engine Optimization ]

by: Kyle Kozie
4 Questions to Ask Before Starting a Video Content Campaign

Unless you’ve avoided all forms of content marketing buzz, you’re well aware that video is a BIG deal when it comes to successful marketing...

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[ Content Marketing, Search Engine Optimization ]

by: Kyle Kozie
Yoast SEO Plugin – Everything You Need to Know to Optimize for WordPress!

Learn more about the Yoast SEO Plugin from one of Yoast's very own trusted vendors - LSEO.com. We provide you everything you need to know to be...

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[ Content Marketing, Search Engine Optimization ]

by: Kyle Kozie
Listicles and Infographics | Six Reasons Why They Dominate Content

In a world dominated by social media, the advent of visually striking infographics and listicles has become one of the most effective tools for companies to curate content and web exposure. Here is a...

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