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Steve Blackburn

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[ Social Media Marketing ]

by: Steve Blackburn
What Is Video Advertising and Why Do You Need It? + Infographics

Unless you’ve been living under a rock for the past few years, you’ve almost certainly heard about the growing need for brands to “pivot to video.” Not only have businesses of all kinds been...

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[ SEO Marketing ]

by: Steve Blackburn
Lead Magnet Ideas for Your Website + Examples

It is a truth universally acknowledged that anyone in possession of an online business must be in want of a lead magnet funnel strategy. No, seriously. At LSEO, while we don’t make the online...

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[ SEO Marketing ]

by: Steve Blackburn
Do I Need Google Analytics 4?

Whether you monitor your own business’s digital performance or are in the digital marketing space yourself, you’ve probably heard about Google Analytics 4. Google released its new version of its...

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[ Social Media, Social Media Marketing ]

by: Steve Blackburn
How to Market Your Business on Social Media

Real talk: how much time do you spend absent-mindedly scrolling through your Facebook, Twitter, or Instagram feed on a given day? How much time do you spend watching videos on YouTube, Snapchat, or...

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[ SEO Marketing ]

by: Steve Blackburn
Is Your In-House SEO Team’s Performance Up to Snuff?

So often in SEO, our focus is on knowledge, methods, and processes. What about post-implementation performance, though? If you aren’t tracking the performance of all the SEO you’ve done to this...

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[ Website Development ]

by: Steve Blackburn
WooCommerce Vs. Shopify – Determining Which Is Right for You

WooCommerce and Shopify are two of the most popular eCommerce web platforms for online stores. They are both relatively user-friendly and make it easy to manage your store’s operations. They rank...

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[ Paid Search Marketing ]

by: Steve Blackburn
The 4 Best Instagram Marketing Tips for 2021

Instagram has become a creative hub and top social media platform for businesses to expand their brand through images and videos, while also engaging with their clientele. By strategically planning a...

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[ Paid Search Marketing ]

by: Steve Blackburn
How to Boost Local PPC in 2021

Local businesses have been under a significant amount of pressure in the last year or so, and it isn’t likely to stop anytime soon. Those businesses have had to face more challenges lately than...

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[ Company Culture ]

by: Steve Blackburn
Happy Thanksgiving From LSEO

With Thanksgiving approaching, we at LSEO want to express our gratitude for the things, people, pets, and events that brought happiness to our lives. Just remember it’s the little things that make...

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[ Website Development ]

by: Steve Blackburn
The Best Web Hosting Services for Your Website

What is Web Hosting?  Web hosting is where your website and all of its elements are stored to be shown to users when a request is made. This typically happens on a server. To better explain...

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[ Paid Search Marketing ]

by: Steve Blackburn
YouTube Best Practices: How To Rank Your Videos & Grow Your Channel

YouTube Best Practices for Channel Presentation The first thing a user will see is how your YouTube channel looks, so make an excellent first impression. You need to convince them to invest their...

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[ Social Media Marketing ]

by: Steve Blackburn
Will Advertising On TikTok Work For Your Brand? 5 Ad Examples

Learn how to start your first TikTok ad campaign! This complete guide covers ad types, targeting options, and best practices for TikTok...

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[ Company Culture ]

by: Steve Blackburn
Company Culture in a Remote Setting

I’ve already touched on how vital culture building can be to a company. Still, before the COVID-19 pandemic, it changed the landscape for businesses both in the short term and possibly more...

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[ Paid Search Marketing ]

by: Steve Blackburn
How to Find a Good Paid Media Marketing Company

Finding a good Paid Media Marketing company can be a challenge today. The biggest reason for that is that many people in the industry have no idea what they’re doing. Most business owners know...

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[ SEO Marketing ]

by: Steve Blackburn
5 Tips to Choose the Best SEO Agency

Making the right choice on your SEO agency is one of the most crucial decisions that an organization can make. If you get it right, you’ve got a partner that will grow with you and help take...

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[ Social Media Marketing ]

by: Steve Blackburn
Snapchat Ads for Business

Learn what you can do with Snapchat ads and how you can efficiently target your audience on the 'Happiest' social media platform....

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[ SEO Marketing ]

by: Steve Blackburn
How to Keep SEO Clients Forever Through Client Communication and Other Methods

10 Ways to Keep Your SEO Clients Forever It was said by Don Draper that “The day you sign a client is the day you start losing them.” The fictitious adman may have been a figment of the...

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[ Company Culture ]

by: Steve Blackburn
A Guide to Company Culture

The Ultimate Guide to Building a Great Workplace Culture The subject of business culture can ignite a truly rousing discussion: there are companies with great cultures, companies with toxic cultures,...

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[ Paid Search Marketing ]

by: Steve Blackburn
5 Google Ads Optimization Tips [2022]

Originally launched in 2000 as Google Adwords, the system now known as Google Ads has, over the last two decades, proven itself one of the most efficient and effective platforms for online...

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[ SEO Marketing ]

by: Steve Blackburn
SEO and Customer Experience: 5 Reasons You Should Care

So often in our industry, it’s easy to get bogged down in data and technical details while forgetting that what we do every day is really about one thing: SEO and customer experience. The idea of...

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