Facebook Advertising: 10 Effective Tactics for Brand ROI With over 1.6 billion active monthly users, Facebook is perhaps the most ubiquitous marketplace for B2C marketing aside from search engines. Research has shown that B2C businesses choose Facebook and Pinterest as the best networks for paid social advertising, in terms of brand ROI. Brand ROI may…
Each semester, LSEO’s interns are integrated into our team to make for an immersive, educational experience. This team has worked hard all semester in our content, social, SEO and paid media departments, we are so excited to introduce them to you. So without further ado, here is the 2017 Spring Intern Team! Matthew Tavaglione College:…
We discuss the differences between HTTP and HTTPs, and whether you should convert your website to HTTPS protocol for SEO reasons.
If your website is struggling to stay competitive within the search marketing sphere, let this be a checklist of any potential website SEO errors.
Emojis were spotted in Google AdWords listings. Google hasn’t officially announced a rollout, but before it does here are some emoji PPC best practices.
We explain the importance of meta data for search engine optimization, listing the top five essential meta data factors with tips for optimization.
Constantly developing quality and relevant content marketing strategies is one way to increase web traffic, but how about that older published material?
Over the last few months, Google Maps has undergone major algorithm changes and added real-time traffic features to improve its local search results.
On average, tweets without hashtags get 23% more clicks. Falling for a questionable hashtag campaign only promotes topical ignorance and hurts your search marketing campaign in the end.
Due to a drastic rise in popularity and technology, voice search is without a doubt the future of SEO. Here’s how to optimize for it today.