We discuss the differences between HTTP and HTTPs, and whether you should convert your website to HTTPS protocol for SEO reasons.
If your website is struggling to stay competitive within the search marketing sphere, let this be a checklist of any potential website SEO errors.
Emojis were spotted in Google AdWords listings. Google hasn’t officially announced a rollout, but before it does here are some emoji PPC best practices.
We explain the importance of meta data for search engine optimization, listing the top five essential meta data factors with tips for optimization.
Constantly developing quality and relevant content marketing strategies is one way to increase web traffic, but how about that older published material?
Over the last few months, Google Maps has undergone major algorithm changes and added real-time traffic features to improve its local search results.
On average, tweets without hashtags get 23% more clicks. Falling for a questionable hashtag campaign only promotes topical ignorance and hurts your search marketing campaign in the end.
Due to a drastic rise in popularity and technology, voice search is without a doubt the future of SEO. Here’s how to optimize for it today.
Google is testing Instant Apps in its search results–an attempt to begin monetizing Instant Apps, and include app-like experiences in its search network.
Until the rise of machine learning, most analytics software and marketers have been unable to decipher user intent and click paths that led to conversions.