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Kyle Kozie

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[ Content Marketing, Search Engine Optimization ]

by: Kyle Kozie
Keep an Eye Out for These 2023 Google Updates

As I write this, it is absolutely way too early to be commenting on any actual 2023 Google updates, particularly because there aren’t any yet. And if we assume that Google is going to keep staying...

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[ Search Engine Optimization ]

by: Kyle Kozie
Guide to Bing Webmaster Tools

In the world of online search, we all know that Google is the top dog. According to True List, the search engine racks up a whopping 3.5 billion searches every single day, giving it about 96% of the...

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[ Paid Search, Social Media Marketing ]

by: Kyle Kozie
How to Use UTM Codes to Track and Measure Digital Marketing Campaigns

There’s a lot you have to keep track of in the digital marketing industry, and wouldn’t you know it: tracking is one of those things! That’s right, you have to stay on top of your tracking, or...

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[ Search Engine Optimization, Website Development ]

by: Kyle Kozie
What Is CRO and How Do You Increase Website Conversions?

There are a lot of acronyms to keep track of in the world of digital marketing. SEO. PPC. CPC. SERP. KPI. UX. For the uninitiated, it can feel like someone knocked over a box of Scrabble tiles and...

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[ Search Engine Optimization, Website Development ]

by: Kyle Kozie
7 Easy Ways to Increase Your Website Security in 2022

If you’re devoting any amount of resources to technical SEO in 2022, then you should know that website security should be one of your top priorities right alongside it. Making your website more...

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[ Paid Search, Search Engine Optimization ]

by: Kyle Kozie
What Are Negative Keywords and How to Use Them

We all know that being positive is a good thing, but are there are times when a little negativity goes a long way. That’s especially true when it comes to keywords. A while back, we recommended...

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[ Link Building ]

by: Kyle Kozie
7 Awesome Link Building Tools [2023]

As Google becomes more advanced, SEOs want to get better at building natural backlinks. The way to do that is through using link building tools. This post complements our link building guide for 2023...

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[ Search Engine Optimization ]

by: Kyle Kozie
A Complete Technical SEO Checklist [2023]

The SEO on a well-optimized website is like an iceberg: a good chunk of it is visible to the naked eye, but there’s a whole lot more going on below the surface. That’s the beauty of technical...

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[ Search Engine Optimization ]

by: Kyle Kozie
Top 32 SEO Tools of 2022

The Most Effective SEO Tools in 2022 The route to success in nearly everything requires the use of the correct tools – from repairing an iPhone screen to software development. And this statement...

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[ Search Engine Optimization ]

by: Kyle Kozie
How to Optimize the World’s Largest Websites

Optimizing even a relatively small website takes a lot of work, time, and attention to detail. So you can imagine how much harder it is to do the same thing for the world’s largest websites. I’m...

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[ Search Engine Optimization ]

by: Kyle Kozie
How an SEO Agency Can Augment Your In-House Marketing Team

The key to a company’s online success lies largely in making search engine optimization a priority. No matter what phase of the life cycle your company is in, the competition is going to be fierce,...

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[ Search Engine Optimization, Social Media Marketing ]

by: Kyle Kozie
5 Ways to Use Automation to Help Your Enterprise Scale

We’ve all heard it by now, the bold prophecy that “automation is the future!” But what does that mean exactly? For a long time, the image many people had in their heads when envisioning...

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[ Search Engine Optimization ]

by: Kyle Kozie
The Ultimate Ecommerce SEO Strategy

Any business with a website needs to think about its SEO, but for ecommerce businesses, the issue becomes mission-critical. If you make sales only online, then your website is essentially your one...

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[ Search Engine Optimization, Website Development ]

by: Kyle Kozie
What Is an XML Sitemap & Why Do You Need One to Boost SEO?

If you’re new to SEO or don’t consider yourself a subject matter expert, you might have a visceral reaction to an intimidating phrase like “XML sitemap.” However, there is no need to...

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[ Search Engine Optimization, Website Development ]

by: Kyle Kozie
Hreflang Tags SEO Best Practices

What are Hreflang Tags?  Hreflang tags, also referred to as hreflang attributes, are essential for individuals who own multilingual or international sites. They are tags to tell Google and other...

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[ Paid Search, Search Engine Optimization ]

by: Kyle Kozie
23 Alternate Search Engines You Should Pay Attention To — Not Including Google

Looking for a Smarter, More Actionable SEO Tool than SimilarWeb? Meet DIYSEO GPT. While SimilarWeb gives you traffic estimates and competitor analysis, it stops short of helping you actually take...

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[ Content Marketing, Paid Search, Search Engine Optimization, Social Media Marketing ]

by: Kyle Kozie
How to Devise a Comprehensive B2B Digital Marketing Strategy

Creating a B2B digital marketing strategy comes with challenges you normally wouldn’t have to deal with if you were a B2C company. B2B marketing has always been hard, now more than ever. ...

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[ Search Engine Optimization, Website Development ]

by: Kyle Kozie
A Complete Guide to Core Web Vitals

What the Core Web Vitals Mean for Your SEO Way back in May 2020, Google gifted SEOs everywhere with a particularly rich nugget of information. They stated that beginning in May of 2021, Core Web...

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[ Search Engine Optimization ]

by: Kyle Kozie
6 Essential Technical SEO Issues to Address Right Away in 2021

Easy Technical SEO Issues to Fix According to SEO Professionals SEO requires a large amount of time and effort before it starts to pay off. Technical SEO issues are common, and many people don’t...

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[ Search Engine Optimization ]

by: Kyle Kozie
Setting SEO Goals in 2021

Setting goals for anything, whether it pertains to your personal life or business, is essential. How else would you track progress or if you hit your goal or not upon completion? Many people set...

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