The best link building examples have one thing in common:

There is a legitimate reason for the link to exist.

A journalist cites original research because it supports a story. An industry association links to a guide because it helps members. A partner links to an integration page because customers need it. A publisher replaces a broken link because your resource solves the same problem.

That is very different from building backlinks simply because an SEO team wants more links.

Modern link building should create value for three audiences:

1. The publisher, who gets useful information, expertise, or resources.
2. The reader, who receives a helpful reference or destination.
3. Your business, which gains authority, referral traffic, visibility, or qualified demand.

Google continues to use links for discovery and understanding relationships between pages, but its spam policies also prohibit link schemes designed primarily to manipulate rankings.

At the same time, search itself is changing.

Buyers increasingly use AI-powered search experiences to compare companies, discover products, evaluate alternatives, and get recommendations before visiting a website.

That means the strongest authority-building strategies now pursue two related outcomes:

• Backlinks that strengthen the pages competing in traditional search.
• Third-party brand mentions that expand the sources validating the company across the web.

Traditional SEO remains critical. The opportunity is becoming broader, not disappearing.

Below are 15 examples of link building that can work today, why they work, and how to execute each one sustainably.

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What Is Link Building?

Link building is the process of earning or acquiring hyperlinks from external websites to pages on your own website.

These hyperlinks are commonly called backlinks.

A backlink may point to:

• Your homepage
• A service page
• A product page
• A category page
• Original research
• A blog article
• A calculator
• A tool
• A case study
• A location page
• A resource center

The important distinction is that link building is not simply about increasing the number of backlinks pointing to a domain.

Effective link building asks:

Which page needs authority, which sources can legitimately provide it, and why should those sources link to us?

That is particularly important in competitive SEO.

A company may already have a powerful domain while individual product, service, or location pages lack enough page-level authority to outrank competitors.

LSEO has repeatedly used page-level link building to solve exactly that problem.

What Does Link Building Look Like in Practice?

Consider a manufacturer selling specialized industrial equipment.

It has a product page ranking #8 for a commercially valuable keyword.

Competitors ranking above it have:

• Similar content quality
• Similar technical SEO
• Comparable domain authority
• More relevant backlinks directly supporting their competing product pages

A link-building campaign might:

1. Identify the specific authority gap.
2. Determine how many relevant referring domains support competing pages.
3. Find publications serving the same industrial audience.
4. Develop useful technical content, research, expert commentary, or other reasons those publishers might reference the company.
5. Acquire links directly to the priority page when editorially appropriate.
6. Monitor whether rankings and organic traffic improve.

That is very different from:

“We need 20 backlinks this month.”

The first strategy begins with a business opportunity.

The second begins with a quota.

The following examples show what strategic link building actually looks like.

1. Page-Level Link Building to Commercial Pages

One of the most important link building examples is also one of the least understood.

Many websites have substantial authority at the domain level while important internal pages receive very few backlinks.

Example: Redfin

LSEO worked with Redfin in an extraordinarily competitive real estate search market.

Redfin already had a powerful domain. The challenge was that its authority was distributed across millions of pages.

Rather than simply building more links to Redfin.com, LSEO identified valuable city-level pages and built backlinks directly to those pages.

The campaign involved approximately 4–6 page-level link acquisitions per month per target page, eventually reaching approximately 130 links per month across roughly 50 city pages. LSEO reports that nearly all targeted keywords moved to page one, while traffic increased 46.18%.

Why It Works

Google ranks pages, not simply brands.

A powerful homepage does not automatically give every internal page enough authority to dominate its search results.

Page-level link building concentrates external authority where the ranking opportunity exists.

When to Use It

This approach is especially useful for:

• Enterprise websites
• Ecommerce category pages
• SaaS product pages
• Service pages
• Local and regional pages
• Comparison pages
• Competitive commercial keywords

The Lesson

Do not ask:

How many backlinks does our website have?

Ask:

Do the pages responsible for revenue have enough authority to compete?

2. Precision Link Building to “Money” Keywords

Not every keyword needs the same amount of help.

Sometimes the greatest opportunity lies in pages already ranking near the top.

Example: Ludeca

Industrial maintenance company Ludeca approached LSEO with commercially valuable keywords ranking just outside their maximum traffic potential.

LSEO focused its campaign directly on product and service pages associated with those revenue-driving terms.

The campaign acquired approximately 12 high-quality page-level backlinks per month and reviewed rankings every 30 days.

The documented results included:

• 94% of target keywords improving
• 56% moving to page one
• Organic traffic increasing 107%
• An additional 1,967 organic visits per month

Why It Works

SEO returns are not always linear.

Moving a commercially valuable term from position 45 to 35 may produce little immediate business impact.

Moving another term from position 8 to position 3 can dramatically change visibility and traffic.

The strategy prioritizes opportunities where incremental authority may produce disproportionate business value.

The Lesson

The best link-building target is not necessarily the keyword with the highest search volume.

It is often the keyword where additional authority has the greatest probability of creating measurable growth.

3. Aggressive Link Building for a New Competitive Category

An established brand may dominate one category while having little search authority in another.

Example: Ring

Ring was already a household name in doorbell cameras when it expanded more aggressively into broader home-security systems.

Its domain had substantial authority, but priority security-system pages were ranking in positions 20–30 for important search terms.

LSEO concentrated approximately 25 high-quality backlinks per month directly on two core landing pages.

Within five months:

• “Home security alarm” moved from #14 to #4.
• “House alarm system” moved from #12 to #5.
• Several targeted terms reached page one or the top five.

Why It Works

Brand authority and topical page authority are not identical.

A company can be extremely well known while a new product category lacks the external signals supporting competitors already established in that search market.

The Lesson

When entering a new search category, link building can help transfer broader brand strength into specific page-level competitiveness.

4. Original Research That Earns Editorial Links

Original research is one of the strongest examples of earning backlinks rather than simply requesting them.

Imagine a payroll software company analyzing anonymized customer data and discovering:

Small businesses take an average of 47 days to fill accounting positions, up 18% from the previous year.

The company publishes:

2026 Small Business Accounting Hiring Report

It includes:

• Methodology
• Regional findings
• Industry comparisons
• Charts
• Expert analysis
• Downloadable data
• Clear citations

The PR team introduces the findings to:

• Business journalists
• Accounting publications
• HR media
• Regional news outlets
• Industry newsletters

Publishers covering hiring trends can cite the study as supporting evidence.

Why It Works

The company has created information that did not previously exist.

Journalists and publishers need:

• Statistics
• Data
• Expert interpretation
• Evidence
• Sources

Original research supplies all five.

A Strong Research Asset Includes

• A clear question
• Transparent methodology
• Original data
• Interesting findings
• Easily cited statistics
• Visualizations
• Expert interpretation
• A permanent URL

Digital PR works particularly well when the backlink becomes a natural byproduct of a story worth covering rather than the sole purpose of the campaign. (LSEO’s current digital PR guidance)

5. Resource Page Link Building

Resource pages exist specifically to direct audiences toward useful information.

That creates a natural backlink opportunity when your resource makes the collection better.

Example

Suppose a cybersecurity company publishes:

The Small Business Ransomware Response Checklist

The checklist includes:

• Immediate containment steps
• Employee responsibilities
• Backup recovery procedures
• Reporting requirements
• Insurance considerations
• A downloadable PDF

The company finds a regional small-business association with a page titled:

Cybersecurity Resources for Business Owners

The page already links to:

• Government cybersecurity information
• Password guidance
• Employee training
• Backup recommendations

But it lacks an actionable incident-response checklist.

The company contacts the association and explains why its checklist could fill that gap.

Why It Works

The resource page owner already wants to link externally.

Your job is not to convince the publisher that links are useful.

Your job is to demonstrate that your resource deserves inclusion.

What Makes the Example Strong

The proposed page:

• Fits the audience
• Covers a missing topic
• Provides real utility
• Improves the resource collection

For a full prospecting and outreach process, see LSEO’s guide to resource page link building.

6. Broken Link Building

Broken link building turns an existing problem into a legitimate opportunity.

Example

An industry association maintains an article containing:

“Download this workplace safety inspection template.”

The external destination now returns a 404 error.

Your company has a current workplace-safety template serving the same need.

You contact the publisher:

I noticed the workplace inspection template referenced in your safety resource is no longer available. We maintain an updated inspection checklist covering many of the same requirements if you need a replacement.

Then provide the URL.

Why It Works

The outreach begins by solving the publisher’s problem.

The publisher gets:

• A repaired page
• Better user experience
• A current resource

You may receive:

• A relevant backlink
• Referral traffic
• Exposure to a qualified audience

What Does Not Work

Do not find any broken link vaguely connected to your industry and offer your homepage as the replacement.

The new resource should satisfy substantially the same audience need as the missing page.

LSEO’s current broken-link guidance emphasizes the same value exchange: the publisher fixes a dead resource while the replacement earns consideration because it actually belongs there.

7. Expert Commentary and Digital PR

You do not always need an enormous research project to earn media links.

Sometimes the linkable asset is expertise.

Example

New legislation changes how retirement accounts are treated.

A financial-services company has an executive who can explain:

• Who the change affects
• What changed
• What did not change
• Common misunderstandings
• What employers should do next

The communications team quickly makes that expert available to finance and business journalists covering the development.

A publication quotes the executive and links to:

• The company biography
• A detailed analysis
• Relevant research
• A supporting resource

Why It Works

Journalists frequently need authoritative people who can:

• Explain complexity
• React quickly
• Add interpretation
• Provide credible quotes

The company becomes useful to the publisher rather than merely asking the publisher for a link.

How to Scale It

Build an internal expert database containing:

• Subject areas
• Credentials
• Strong opinions
• Previous media appearances
• Availability
• Approved biographies
• Headshots
• Areas the expert cannot discuss

Speed matters in reactive PR.

8. Free Tools and Calculators

One of the best link building examples involves creating something more useful than content alone.

Example

A commercial roofing company creates a:

Commercial Roof Replacement Cost Calculator

Users enter:

• Roof size
• Material
• Building type
• Region
• Existing roof condition

The tool provides an estimated range and explains which variables drive cost.

Potential linking audiences include:

• Facility-management publications
• Commercial real estate blogs
• Property-management resources
• Contractor associations
• Business planning guides

Why It Works

A calculator performs a task.

That gives publishers a clearer reason to recommend it than another article explaining roof pricing.

Other Linkable Tool Examples

• Mortgage calculator
• ROI calculator
• Salary benchmark tool
• Marketing budget calculator
• Energy savings calculator
• Shipping estimator
• Tax estimator
• Readiness assessment
• Comparison tool
• Diagnostic checklist

A useful question to ask during content planning is:

Could we build something our audience would bookmark rather than simply read once?

9. Strategic Guest Contributions

Guest posting is not inherently good or bad.

It depends on why the article exists.

Example

A logistics executive writes an article for a respected manufacturing publication:

Five Supply-Chain Metrics Manufacturers Misinterpret

The article:

• Contains original expertise
• Fits the publication’s audience
• Is reviewed by an editor
• Offers practical analysis
• References supporting research from the company where useful

Why It Works

The publication receives credible expertise.

The executive gains:

• Audience exposure
• Thought leadership
• A brand mention
• Potential referral traffic
• A legitimate editorial relationship

The company may receive a relevant backlink where the editor determines one is appropriate.

What Does Not Work

Publishing hundreds of generic guest articles on unrelated websites solely to obtain keyword-rich followed backlinks is a different activity.

Google’s spam policies explicitly address large-scale link creation designed primarily to manipulate search rankings.

The quality test is simple:

Would the publisher still want this article if the backlink disappeared?

10. Integration and Partnership Links

Some of the strongest backlink opportunities already exist inside a company’s business relationships.

Example

A SaaS accounting platform integrates with a payroll provider.

Both businesses create useful integration pages explaining:

• What connects
• How data is transferred
• Setup instructions
• Common use cases
• Customer benefits

Each company naturally references the other.

Why It Works

The links exist because customers need them.

That is a legitimate reason for the relationship to appear on both websites.

Other Partnership Examples

• Technology integrations
• Authorized dealer pages
• Distributor relationships
• Professional associations
• Certified provider programs
• Supplier directories
• Educational partnerships
• Research collaborations
• Customer case studies
• Co-hosted webinars

Important Distinction

A legitimate partnership may naturally result in reciprocal links.

Creating large networks whose primary purpose is exchanging links is different.

The business relationship should come first.

11. Unlinked Brand Mention Reclamation

Sometimes the internet has already done most of the work for you.

Example

A publication writes:

“According to LSEO’s latest research…”

but does not link to the study.

Because the publisher is referencing original information, a source link would genuinely help readers inspect the underlying methodology.

A short outreach message could say:

Thanks for referencing our research. If useful to your readers, the complete methodology and dataset are available here: [URL].

Why It Works

The publisher already:

• Knows the company
• Considered it worth mentioning
• Has editorial context supporting the reference

The outreach simply asks whether the source would make that reference more useful.

Monitor Mentions Of

• Brand names
• Products
• Executives
• Original studies
• Proprietary terminology
• Quotes
• Images
• Infographics
• Statistics

The AI Search Connection

This tactic illustrates an increasingly important distinction:

A mention can have value even when it does not become a backlink.

The brand has still gained third-party validation.

That broader source presence matters increasingly as buyers use AI systems to understand and compare companies.

12. Best-Of Lists, Comparisons, and Recommendation Articles

Consideration-stage content has become one of the most strategically important forms of third-party visibility.

Example

Suppose you sell project management software.

A relevant publisher ranks for:

10 Best Project Management Platforms for Construction Companies

Your product is not included.

Rather than emailing:

Add us and give us a backlink.

you determine why competitors made the list.

Perhaps the publisher evaluates:

• Construction-specific features
• Mobile support
• Pricing
• Integrations
• Customer reviews
• Project templates

You develop a fact-based case explaining how your product meets the criteria.

Why It Works

Comparison content already influences people deciding what to buy.

Being legitimately included can generate:

• Referral traffic
• Brand awareness
• Leads
• Backlinks
• Competitive visibility
• Third-party validation

But its importance extends beyond traditional SEO.

These are exactly the types of sources a buyer may encounter while asking AI:

What are the best project management tools for construction companies?

That makes recommendation coverage part of the bridge between link building and Recommendation Visibility™.

From Backlinks to Citation Authority™

Traditional link building is designed primarily to strengthen search authority.

AI-assisted discovery creates another requirement:

Does the wider web contain enough trusted evidence for an AI system to understand, compare, and potentially recommend your brand?

LSEO calls the strength and consistency of that third-party validation Citation Authority™.

Comparison articles, rankings, recommendation guides, authority articles, and directories can help build that wider source footprint.

That is exactly what LSEO Mention Engine was created to scale. Mention Engine currently provides access to more than 70,000 publisher opportunities across five primary content types: rankings, comparisons, recommendations, authority content, and directories.

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13. Relevant Industry Directory Links

“Directory link building” has acquired a bad reputation because it was heavily abused.

But a legitimate directory can still serve a real discovery purpose.

Example

A physical therapist might legitimately belong in:

• A state professional association directory
• A health-system provider directory
• An insurance provider database
• A regional business association
• A specialized rehabilitation directory

A SaaS company might belong in:

• An integration marketplace
• A verified partner directory
• An industry software database

Why It Works

The directory helps users discover legitimate providers.

That creates an independent reason for the listing to exist.

How to Evaluate a Directory

Ask:

• Does the directory serve a real audience?
• Is inclusion relevant to the business?
• Are listings reviewed?
• Do people actually use it?
• Does it rank or receive organic traffic?
• Is the information useful?
• Would you want the listing even without SEO?

Avoid submitting to hundreds of generic directories simply because they promise backlinks.

14. Customer and Vendor Case Studies

Your customers and vendors can become natural sources of editorial links.

Example

Your company uses a software platform to automate a complicated process.

The software provider asks to feature you in a customer story documenting:

• The original challenge
• Implementation
• Results
• Quotable insights

The case study includes a natural reference to your company.

Likewise, you may publish a detailed customer case study that the customer chooses to reference from its own press, partner, or resource pages.

Why It Works

The relationship is real.

The content contains actual business evidence.

The link supports the reader’s understanding of who participated in the case study.

Opportunities Can Come From

• Software vendors
• Technology partners
• Agencies
• Suppliers
• Universities
• Customers
• Associations
• Consultants
• Research partners

Good link-building prospecting often begins with relationships the business already has.

15. Updating an Outdated Resource and Re-Promoting It

You do not always need to create a completely new asset.

Sometimes a page already has proven link potential.

Example

A company publishes an annual:

State of Ecommerce Returns Report

The 2025 version has earned links from:

• Industry publications
• Retail blogs
• University courses
• Logistics companies

Instead of abandoning the URL, the company updates it for 2026 with:

• New data
• New trends
• Updated charts
• Year-over-year comparisons
• Additional expert analysis

Then it notifies existing and prospective publishers that the dataset has been refreshed.

Why It Works

The topic has already proven itself capable of earning citations.

The update makes the resource useful again while preserving the URL’s existing authority.

This Can Work With

• Annual research
• Statistics pages
• Industry benchmarks
• Guides
• Market reports
• Tool comparisons
• Regulatory resources
• Templates
• Resource hubs

The mistake is treating linkable content as a one-time campaign.

Strong assets should often be maintained like products.

What These Link Building Examples Have in Common

The tactics look different, but the logic is remarkably consistent.

They Start With Relevance

The linking source, content, audience, and destination have a legitimate relationship.

They Create Value

The publisher receives:

• Information
• Data
• Expertise
• A useful resource
• A repaired link
• A customer story
• A business relationship
• A better recommendation

They Give the Publisher Editorial Control

Sustainable link building does not require forcing unnatural anchor text or manipulating how a publisher discusses the brand.

They Target the Right Pages

The homepage is not automatically the best destination.

LSEO’s work for Redfin, Ludeca, and Ring demonstrates how strategically directing links to individual commercial pages can address specific ranking opportunities.

They Produce Value Beyond “Link Juice”

Good placements may generate:

• Referral traffic
• Leads
• Brand awareness
• Search visibility
• Media relationships
• Partnerships
• Branded search demand
• AI-era source presence

That makes the campaign more defensible than one whose only value disappears if Google stops counting the link.

Link Building Examples That Can Create Problems

Understanding what works also requires understanding what does not.

Private Blog Networks

Creating or using networks of sites primarily to manufacture ranking authority creates unnecessary risk.

Bulk Paid Dofollow Links

Compensated placements should not be disguised as independent editorial endorsements intended to pass ranking value.

Google recommends qualifying paid relationships with rel="sponsored" or another appropriate attribute.

Mass Guest Posting

Publishing generic articles across unrelated sites purely for backlinks creates little meaningful audience value.

Forum Signature Links

Optimized forum and comment links created for ranking manipulation are specifically identified in Google’s spam guidance.

Generic Directory Blasts

Being listed in 300 directories nobody uses is not the same as appearing in a respected industry directory.

Excessive Link Exchanges

Natural reciprocal linking between legitimate partners happens.

Building large-scale “link to me and I’ll link to you” arrangements for ranking manipulation is different.

Exact-Match Anchor Manipulation

A naturally earned backlink profile contains different types of anchors.

Do not attempt to make every publisher use your target commercial keyword.

How to Choose the Right Link Building Strategy

There is no universally best tactic.

Start with the opportunity.

If You Need Commercial Pages to Rank

Consider:

• Page-level outreach
• Industry publisher relationships
• Digital PR
• Partner opportunities
• Supporting linkable assets

If You Have Proprietary Data

Prioritize:

• Original research
• Digital PR
• Statistics pages
• Journalist outreach
• Industry reports

If You Have Strong Subject-Matter Experts

Consider:

• Expert commentary
• Contributed articles
• Podcasts
• Interviews
• Reactive PR

If You Have Useful Tools or Resources

Consider:

• Resource-page outreach
• Broken-link building
• Association resources
• Educational links

If Your Brand Is Already Well Known

Look for:

• Unlinked mentions
• Comparison gaps
• Recommendation articles
• Outdated brand descriptions
• Partner references

If AI Visibility Is a Priority

Expand beyond traditional backlinks and analyze:

• Rankings and best-of lists
• Comparisons
• Recommendation guides
• Relevant directories
• Authority content
• Competitor mentions
• AI citation sources

This is where traditional link building and Mention Engine become complementary rather than competing strategies.

How to Build a Link-Building Campaign From These Examples

Step 1: Identify the Business Goal

Examples:

• Move a service page from page two to page one
• Launch a new product category
• Increase ecommerce category traffic
• Earn media coverage
• Generate qualified referral traffic
• Increase inclusion in third-party comparisons
• Improve AI recommendation visibility

Step 2: Select the Target Pages

Determine which pages would create business value if they gained more authority and visibility.

Step 3: Benchmark Competitors

Analyze:

• Referring domains
• Individual backlinks
• Linking-page relevance
• Content assets
• Digital PR coverage
• Comparison inclusion
• Brand mentions

Step 4: Identify the Authority Gap

Ask:

What do competing pages or brands have that we do not?

The answer might be:

• More page-level backlinks
• Better research
• More publisher coverage
• Stronger expert visibility
• More comparisons
• Better partnerships
• More relevant directories

Step 5: Match the Gap to the Right Tactic

Do not automatically choose guest posting or broken-link building because you have always used them.

Choose the tactic that addresses the actual problem.

Step 6: Execute and Measure

Track both work completed and business outcomes.

How to Measure Whether a Link-Building Example Actually Worked

Counting backlinks is not enough.

A complete link building report should evaluate several layers.

Acquisition Metrics

Track:

• New referring domains
• New backlinks
• Lost links
• Target-page links
• Link attributes
• Publisher relevance
• Placement longevity

Search Performance

Track:

• Target keyword rankings
• Organic impressions
• Organic clicks
• Landing-page traffic
• Competitive share of voice

Referral Performance

Track:

• Referral sessions
• Engagement
• Leads
• Sales
• Assisted conversions

Business Outcomes

Track:

• Pipeline
• Revenue
• Customer acquisition
• Return on campaign investment

Brand and AI Visibility

Track:

• Linked mentions
• Unlinked mentions
• Comparison coverage
• Recommendation coverage
• AI mentions
• AI citations
• Competitive Recommendation Visibility

One backlink should not automatically receive credit for every improvement that follows.

SEO performance is influenced by:

• Content
• Technical SEO
• Internal linking
• Competitors
• Search intent
• Algorithm changes
• Website authority
• Link acquisition
• Brand demand

Look for patterns across the campaign rather than manufacturing false precision.

For a complete framework, read LSEO’s guide to building a link building report.

Backlinks vs. Brand Mentions: What Changes in AI Search?

Traditional backlinks and brand mentions increasingly need to be measured separately.

A Backlink

A backlink creates a clickable relationship between an external page and your website.

It can support:

• Discovery
• Page authority
• Rankings
• Referral traffic

A Brand Mention

A brand mention references:

• Your company
• Product
• Service
• Executive
• Research
• Proprietary concept

It may or may not contain a link.

Brand mentions can support:

• Awareness
• Category association
• Trust
• Comparison visibility
• Recommendation visibility
• Third-party validation

For decades, SEO teams primarily asked:

Who links to us?

Modern authority strategy adds another question:

Who talks about us, where do we appear, and what do those sources say?

That is the shift from a pure backlink model toward Citation Authority™.

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Should You Build Links Yourself or Hire an Agency?

Some companies can execute link building internally.

An in-house team may already have:

• SEO expertise
• Digital PR capabilities
• Content resources
• Publisher relationships
• Outreach technology
• Analytics
• Subject-matter experts

Other organizations struggle because link building requires coordination across several specialized capabilities.

A professional link building agency can provide:

• Competitive authority analysis
• Target-page planning
• Linkable-content strategy
• Publisher research
• Outreach
• Digital PR
• Quality control
• Page-level acquisition
• Measurement

LSEO’s managed link-building engagements start at $2,500 and scale based on the competitiveness of the industry and how aggressively the client wants to build authority.

For brands prioritizing scalable third-party brand mentions, Mention Engine campaigns can begin at $100.

Want to Know Which Link-Building Example Fits Your Website?

LSEO can evaluate your current rankings, backlink profile, priority pages, competitors, and authority gaps before recommending a campaign.

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The Future of Link Building

The tactics will continue changing.

The principle will not.

The best links exist because another website has a legitimate reason to reference:

• Your information
• Your expertise
• Your research
• Your product
• Your tool
• Your company
• Your relationship

That is why the most sustainable link building examples rarely begin with the link itself.

They begin with value.

Traditional search will continue rewarding businesses capable of building strong pages and credible external authority.

AI-assisted search expands the challenge.

Brands increasingly need to earn visibility not only on their own websites, but across the third-party sources customers and machines use to evaluate the market.

Search did not eliminate link building. AI did not eliminate SEO.

The authority model simply became larger.

The companies positioned to win will build:

• Strong websites
• Strong content
• Strong backlinks
• Strong brand mentions
• Strong third-party validation

The goal is no longer simply being the website that Google ranks.

It is becoming the brand the broader web gives search engines and AI systems enough evidence to trust.

Ready to build authority?

Explore LSEO Link Building Services →

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Frequently Asked Questions

What are some examples of link building?

Examples of link building include page-level backlink acquisition, original research, digital PR, resource-page outreach, broken-link building, guest contributions, expert commentary, free tools and calculators, partnerships, link reclamation, industry directories, customer case studies, and inclusion in comparison or recommendation content.

What is a simple link building example?

A simple example occurs when a business publishes a useful industry checklist and an association adds that checklist to its resources page. The association gets a useful resource for members, readers gain helpful information, and the business earns a relevant backlink.

What are examples of backlinks?

A backlink could be a journalist linking to original research, a university referencing an educational guide, an industry publication citing an expert, a partner linking to an integration page, or an association recommending a useful tool.

What link-building techniques work best?

There is no universally best technique. The appropriate tactic depends on the target page, authority gap, industry, available assets, expertise, publisher landscape, and campaign objective. Original research may work exceptionally well for one brand while page-level outreach or partnerships work better for another.

Is guest posting still an effective example of link building?

Guest contributions can be valuable when reputable publishers want genuine expertise for their audiences. Scaled guest posting designed primarily to manufacture keyword-rich backlinks is much less sustainable.

Does broken link building still work?

Yes, when the replacement genuinely solves the same problem as the broken resource. The strategy works because it helps the publisher repair a dead link while introducing a relevant alternative.

What is an example of page-level link building?

LSEO’s Redfin campaign is a page-level link-building example. Rather than concentrating backlinks on the homepage, LSEO built links directly to approximately 50 city pages associated with valuable real-estate search terms.

What is an example of link building for a product or service page?

LSEO built approximately 12 high-quality page-level backlinks monthly for Ludeca, focusing directly on sales-driving product and service pages. LSEO reports that 94% of targeted money keywords improved and organic traffic increased 107%.

Can link building help an established brand enter a new category?

Yes. Ring already had significant brand authority but needed stronger search visibility in the broader home-security category. LSEO concentrated roughly 25 backlinks per month on two relevant pages, and several priority keywords reached page one within five months.

Are directory backlinks still useful?

Relevant directories that serve genuine audiences can provide discovery, referral traffic, brand validation, and sometimes backlink value. Generic directories created primarily to host links usually provide much less strategic value.

Are paid backlinks safe?

Compensated advertising, sponsorships, and publisher relationships can be legitimate when transparent and appropriately qualified. Google recommends rel="sponsored" for paid links and permits other appropriate qualification where applicable. Paid followed links created primarily to manipulate rankings can violate Google’s spam policies.

What is the difference between link building and digital PR?

Link building focuses on acquiring relevant external backlinks. Digital PR focuses on earning publisher attention through newsworthy stories, research, expert commentary, and other editorially valuable information. Strong digital PR campaigns frequently generate backlinks as one of several outcomes.

What is the difference between backlinks and brand mentions?

A backlink is a clickable hyperlink from another website. A brand mention references the company, product, executive, service, or research and may not contain a link. Backlinks remain particularly important for traditional search authority, while third-party mentions can also strengthen broader brand and recommendation visibility.

Does AI Search make backlinks less important?

AI does not eliminate the role of backlinks in traditional SEO. Instead, it adds another authority requirement: brands increasingly need third-party source presence across the content influencing comparisons, citations, and recommendations.

How does Mention Engine complement link building?

LSEO Mention Engine focuses on strategic third-party brand mentions across rankings, comparisons, recommendation guides, authority content, and directories. Traditional link building primarily strengthens page-level search authority, while Mention Engine expands the brand’s Citation Authority and Recommendation Visibility.

How many backlinks should a business build each month?

There is no universal number. Campaign size should depend on existing authority, competitive gaps, target pages, keyword difficulty, publisher availability, content quality, and the speed at which the company wants to scale.

How should link-building success be measured?

Measure new and lost referring domains, target-page backlink growth, publisher relevance, rankings, organic traffic, referral traffic, conversions, revenue, link retention, brand mentions, and—where relevant—AI citations and Recommendation Visibility.