LSEO's ecommerce SEO services can increase your revenue by helping your store rank higher, and reach the right audience.
Get a free consultationAt LSEO, we employ SEO for all kinds of businesses, from those looking for leads and phone calls to those that sell their products directly online. Ecommerce SEO helps your online business to rank higher on search engines.
However, more important than simply ranking is becoming more visible to the very audiences you want to reach.
LSEO’s ecommerce SEO services can help your store to do exactly that and increase your revenues several times over. Here’s how it all works.
We said that the right kind of ecommerce SEO can help you reach the audiences who are looking for what you sell. This is one of the most important points here. We are not targeting everybody on the internet or even those people who already know the name of your business. We want to capture those who don’t know they need your company.
With our SEO for ecommerce, we optimize your website for what you sell. As part of your digital marketing strategy, we’ll do keyword research to find the money terms for your business. Our research will reveal the main key phrases, synonymous key phrases, and semantic keywords that people are already using to find you, or that we can capitalize on for you.
Your main keywords are those terms people use to find products directly. One of these might be “men’s hats for sale.” A synonym phrase could be “men’s caps online.”
Finally, a semantic keyword will be directed toward the same product type, but it will be worded differently. As long as the term refers to the same concept, we can target it for you. In this case, a semantic keyword phrase could be “formal black hats for men.”
We know this query is seeking men’s hats, but it differs in how specific it is. Users who search this way know a bit more about what they want. We can use this information when optimizing your site with such keyword phrases.
As an ecommerce business, you should know that categories and products are your ammunition for growing. Getting these right will separate you from your competition.
Setting up your product categories and individual products in logical ways will help your online customers find what they want more easily and have a much less frustrating experience on your site.
At LSEO, we know how to structure ecommerce sites to get the most out of each customer visit. When we optimize your pages and products with the keywords we found in our research and then structure your site assets in a top-down hierarchy, we create the necessary conditions for you to make more sales.
Not only will real people find your site easy to navigate, but the search engines will, too. Google’s site crawlers will be able to read your site and will reward you with a better chance of ranking for the terms we target for you.
Technical SEO is one of the most vital tasks we complete for clients at LSEO, and it’s essential when doing ecommerce SEO. Technical SEO cleans up issues within the bones of your site so that people and search engines can get around your site more directly.
Technical SEO issues with ecommerce sites include:
We take care of all these issues for you when you employ our ecommerce SEO services. It can be difficult knowing what to do on your own, especially when running your actual business consumes most of your time.
Leave the technical SEO to us, and we will ensure your site gets out of its own way.
Ecommerce websites need to get the word out about their products as much as possible. Link building is the branch of SEO that is designed to do exactly that. Just as there are good and bad ways to do link building, there are also some noted effective ways for ecommerce businesses to engage in link building.
One method we recommend is to participate in influencer outreach. We employ this technique when we do link building for our clients.
Social media and blogging influencers have many thousands of followers and usually enjoy frequent social shares. The key is to find influencers related to your industry niche. See if you can participate in product giveaways with these people, or maybe work with the influencer on an endorsement or other promotion.
You can also create content built around your products and work to get it placed on influencer blog sites. If the content is informative and useful enough to that blog’s audience, you can start increasing traffic to the product pages you select (just ensure the content includes optimized anchor text that links to the appropriate page of your site).
We do this all the time through our content marketing services.
If you are an ecommerce business looking to build links to your products, ask us about this when we talk. We have helped countless ecommerce sites to jump ahead in the rankings, and we can do the same for you.
You want to sell more stuff online, right? Well, that’s why SEO is important for ecommerce.
Product listing ads and social media platforms are great, but you just can’t ignore your SEO. Most enterprise-level ecommerce brands’ revenues come through the organic channel, meaning SEO. And it’s not all through branded search. It’s because those high-level brands care about organic search and what it can do for them.
Remember: in SEO, we don’t much care about getting you found on branded terms. People who use those terms know who you are already. We want to help you reach all those people who want what you sell but don’t know you exist.
Non-branded search terms are the play here. The right ones will get you found by the people who matter to you.
So, what are the main benefits of hiring an agency that can expertly perform your ecommerce SEO for you? We boil down three of them here:
Ecommerce SEO, or search engine optimization for online stores, is the process of optimizing your website to improve its visibility and ranking on search engine results pages (SERPs). The primary goal of ecommerce SEO is not just to rank your website but to make it more visible to the audience you specifically aim to reach. This visibility is crucial for online businesses because higher rankings can lead to increased web traffic, which in turn can lead to higher sales and revenue. Optimizing an ecommerce site involves several strategies, including keyword research, site structure optimization, and content creation. With effective ecommerce SEO, you can ensure that your potential customers find your products easily, improving the likelihood that they will make purchases and remain loyal customers.
LSEO’s ecommerce SEO services are designed to help your store achieve greater visibility by employing a comprehensive strategy that includes technical SEO audits, keyword optimization, content marketing, and link-building efforts. Our approach focuses on tailoring SEO strategies based on your specific market and audience needs. Firstly, we conduct an in-depth analysis of your current SEO performance and competitors to identify key areas for improvement. We then focus on enhancing site architecture, ensuring that all your product pages are easily accessible and indexed by search engines. In addition, we refine your site’s content to align with targeted keywords that resonate with your audience. Our link-building strategies are also crucial as they boost your store’s authority and relevance in the eyes of search engines, further improving your SERP ranking. By implementing these tactics, LSEO helps elevate your store above the competition, significantly enhancing your online visibility.
Whether you can manage ecommerce SEO by yourself or need professional help often depends on your expertise, resources, and the size of your online store. Smaller stores or those with limited budgets might feel inclined to handle SEO in-house. Understanding basic SEO principles, such as keyword research, content optimization, and technical SEO, can get you started. However, professional SEO services, like those offered by LSEO, provide a significant advantage. Professionals bring vast experience and an in-depth understanding of the latest SEO trends and algorithms, which means they can create more effective strategies tailored to your specific needs. Additionally, an experienced SEO team has access to advanced tools and analytics, which can provide deeper insights and more accurate tracking of your SEO performance. For many ecommerce businesses, investing in professional services leads to better results more quickly, freeing up your time to focus on other critical aspects of your business.
SEO is a long-term strategy, and while some changes might bring about quick improvements, the true benefits of SEO require time. Generally, you may start to see significant improvements in organic traffic and rankings after three to six months of implementing a well-planned SEO strategy. However, it’s essential to understand that SEO is an ongoing process and not a one-time activity. The time it takes to see results can vary based on several factors, including the competitiveness of your industry, the current state of your website, and the specific strategies employed. Consistency and patience are key. Regularly updating content, optimizing for new keywords, and maintaining technical health are necessary to sustain and enhance your online store’s search visibility over time.
Many ecommerce sites fall prey to common SEO mistakes that can hinder their visibility and performance. One frequent error is neglecting the importance of keyword research and keyword targeting. Failing to identify and use the right keywords that your target audience is searching for can lead to poor rankings. Another widespread mistake is having a poorly structured website. An unorganized site can hurt user experience and make it difficult for search engines to crawl and index your pages. Ensure your site’s navigation is logical, with clear paths to product pages. Duplicate content is another pitfall, often resulting from similar product descriptions copied across different pages. This can confuse search engines and dilute your rankings. It’s vital to create unique content for each product or category page. Additionally, ignoring mobile optimization can significantly impact your site’s performance since a large portion of online shopping is done on mobile devices. Ensure that your site is responsive and loads quickly on all devices. Lastly, many businesses underestimate the power of quality link building. Links from reputable sources help establish your site’s authority, so it’s essential to incorporate a strong link-building strategy into your SEO efforts.
Now that you know why you need ecommerce SEO, you need a digital partner to make it all happen for you.
Why should that be LSEO? Here are four reasons:
Our team is composed of SEO experts who are experienced in working with enterprise-level ecommerce brands. Many of those brands enjoy annual organic revenues that surpass $1 million. Trust us when we say we can handle the big ones.
We will help you to rank for more keywords and sell more products as a result. The investment you make in ecommerce SEO now will only benefit you down the line. The growth you experience will allow you to put more back into your business and fulfill your company’s dream.
When we say we will form a true partnership with you, we mean we’ll be an extension of your team. We frequently collaborate with and help to educate our clients’ in-house marketing teams on the SEO we are implementing. That kind of cohesion helps our communication and ensures that you, the client, always know what is happening.
To show you the actual results of everything we are doing, we provide you with real-time reporting through Google Data Studio. Here, you can track your keyword positions and site traffic in the last 28 days or any date range you choose. With our ecommerce SEO services, we always go for full transparency, and reporting is a major component of that. See for yourself what we mean.
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Read moreWe are ready to help your business not only get found online, but scale your business as fast as you’d like us to.
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