When it comes to social media marketing, one platform you need to take advantage of is Instagram. With more than one billion monthly users, Instagram is one of the largest social media platforms in the world.
Instagram Marketing Services to Grow Your Business
The number of users Instagram has gained over time is noteworthy because of how young the app is compared to other popular social media channels. Instagram came into its own several years after social media giants such as Facebook, Twitter, and LinkedIn, making it one of the fastest-growing social media platforms ever.
Seeing a social media platform attract so many users in a short time makes it clear that Instagram marketing is something your business needs to start leveraging for itself.
LSEO can help you create Instagram ads that will appeal to your audience so you can make the most out of all the platform has to offer. We understand the ins and outs of advertising on social media. We can help you get the advertising campaign you need to reach the right audiences and grow your online presence.
Advertising on Instagram may seem like something that any social-media-savvy person can manage, but making it effective isn’t so easy.
Like with any social media platform, advertising on Instagram can be extremely competitive. On any given day, billions of photos are posted on Instagram. With so much content being presented regularly, it can be difficult to get your ads noticed.
This is why you need to work with a trusted Instagram marketing company such as LSEO to get the most out of your advertising efforts. Anyone can create an ad campaign on Instagram, but it takes an expert to make it effective.
How Instagram Can Help You Succeed
Not only does Instagram have one of the greatest numbers of monthly users–ensuring that you’ll always have an audience on there–but its users are also highly engaged on the platform.
Out of Instagram’s one billion monthly users, about half of that base logs onto the app at least once a day. There’s no doubt that Instagram users are some of the most loyal out there. An overwhelming majority of the app’s users also follow at least one business account, which makes them the ideal group to whom to advertise.
Instagram ads are the perfect addition to your paid media services. Chances are, if you’ve looked into social media marketing before, you’ve already started to use Facebook advertising, or you’re at least familiar with it.
Facebook is the largest social media platform in the world by a significant amount, which means it’s another platform where you need to be active.
If this is something you’re already doing or looking to do, you’re in luck with Instagram advertising. Facebook owns Instagram, and advertising on the two is very similar. This makes investing in Instagram marketing the natural next step.
Instagram is a photo- and video-sharing app, so things are extremely visual there. That can benefit your business more than on any other social media platform.
Other channels only give you the option to create posts using text, whereas Instagram wants businesses to get creative visually. This can seem limiting as to what you can do at first, but it’s what has helped Instagram become so popular and engaging.
Compared to posts that only contain text, visual posts like photos and videos are easy for users to consume quickly. Of course, your posts still need to be well-crafted to catch a user’s eye. By working with LSEO, you can have an enticing Instagram marketing campaign that, with the right audience, will help get you more exposure.
Instagram Ad Formats to Explore
Those who are unfamiliar with what professional Instagram marketing services have to offer might be unaware of just how many opportunities they have to advertise themselves on the app. Instagram gives you several options for ads, and you can choose the one that best represents your business. This gives you even more ways to customize your ads and take full advantage of all that Instagram has to offer.
Photo ads on Instagram are the standard, and you can’t go wrong by choosing these. Your ad can be perfectly placed into someone’s feed, where they might not even notice at first that it’s an ad. The key is to stand out visually and communicate clearly what you want users to do.
While photo ads are simple and will get the job done, video ads can be even more engaging when made correctly. With an interesting video, it’s easy to get a user’s attention while they’re scrolling.
If you have multiple products you’d like to show off, carousel ads are the best choice. These ads allow users to interact with your ad and swipe through a series of photos or videos to see several products, services, and offers all within one ad.
Your optimum audience will vary depending on your business’s products and services. If you’ve done your market research into who tends to buy what you sell–and who historically has bought your products or services specifically–then you must make your Facebook ads appeal to your audiences.
Why Partner With LSEO for Instagram Advertising
If you’re looking for Instagram marketing services from an agency that understands your brand and how to market it to the audiences you care about, LSEO can help you out. But you’ve probably heard that from a lot of social media marketing agencies.
So, what makes us different?
Dedicated Social Expert
When you team up with LSEO, you get a team of dedicated social media experts who know the industry inside and out. We listen to your needs and know how to connect you to the right kinds of Instagram ads.
It doesn’t matter if Instagram has one billion monthly users or five billion: if we don’t know how to target your ads to the proper audiences, no one is going to convert for you. At LSEO, we are fully aware of how different audiences respond to ads, and we will target the most appropriate groups with your ads.
Putting your ads out into the real world of Instagram is an exciting time! However, we know that things change and your ads might need an update here and there. We monitor your ads’ performances every day to ensure they are doing what they should be.
At the end of the day, when you partner with LSEO as your Instagram marketing agency, you’re getting ad campaigns designed to make your business increase its brand awareness and grow. If you want to increase your sales using one of the most inexpensive social ad platforms available today, give us a call.