LSEO Case Study / Education + Career Training / PPC
How LSEO Increased Abylex Truck School's Monthly Conversions Nearly 5X and Delivered 1,667% ROAS
Abylex came to LSEO after spending tens of thousands of dollars on paid search while generating only about 25 conversions per month at $150–$200 per acquisition. LSEO rebuilt the acquisition system around local intent, conversion-focused landing pages, tighter keyword strategy, and disciplined campaign management.
Case Study at a Glance
A paid-search turnaround built around enrollment economics, not just clicks.
Abylex CDL Truck Driving School serves the Sacramento market and helps students earn commercial driver's licenses and connect with transportation-industry career opportunities. LSEO was engaged in June 2018 after the school's previous Google Ads program produced limited conversion volume at a high acquisition cost.
- Client
- Abylex CDL Truck Driving School
- Industry
- Education + Career Training
- Primary Market
- Sacramento, California
- Engagement Start
- June 2018
- Core Service
- Paid Search / PPC
- Primary Goal
- Increase enrollments while reducing cost per acquisition
01 / The Business Challenge
The account was spending heavily without generating enough qualified enrollment demand.
Before LSEO took over, Abylex had spent tens of thousands of dollars over a matter of months on Google Ads with another agency, yet the program was producing only about 25 conversions per month.
Cost per conversion was running roughly $150–$200. The timing made the problem more urgent: LSEO initially had fewer than four months to improve lead flow before the truck-school industry's historically slower winter season.
High spend. Low volume. Expensive acquisitions.
~25 monthly conversions
$150–$200 cost per conversion
Those baseline figures come from LSEO's published Abylex case study and are used only as the documented comparison point for the paid-acquisition turnaround.
02 / What LSEO Changed
The account needed more than bid adjustments — it needed a tighter connection between intent, geography, messaging, and the landing experience.
Use the old data instead of ignoring it
LSEO analyzed the information already generated by the prior campaign to understand where spend had gone and which signals were worth keeping.
Focus on local enrollment demand
Campaigns concentrated on people around Sacramento actively searching for CDL training and truck-driving school options.
Own the full conversion path
LSEO took over the account and creative process, including ad messaging, sales copy, keyword research, and a dedicated high-converting landing page.
Optimize toward enrollments
The goal was not traffic for its own sake. Campaign decisions were tied to lead quality, phone activity, local appointments, and new student enrollment.
03 / The Paid Search Strategy
Build a local acquisition engine around people already looking for CDL training.
Capture CDL and truck-school searches
LSEO conducted fresh keyword and competitor research to target people demonstrating real interest in commercial-driver training.
Concentrate spend around Sacramento
The campaigns focused on an approximately 50-mile Sacramento-area footprint so media dollars stayed close to the school's realistic enrollment market.
Give every click a clearer next step
Paid traffic was routed to a custom landing page where prospects could submit their contact information for follow-up from the Abylex team.
Cross-engine coverage
LSEO ran paid search across Google Ads, Bing, and Yahoo to capture qualified local demand across multiple search environments.
Audience direction
The documented strategy prioritized prospective students most likely to match the school's customer profile, including men ages 18–45.
Sales handoff
Leads did not stop at the form. Abylex's customer-service team followed up to explain the school and move qualified prospects toward enrollment.
04 / The Results
In nine months, the campaign generated more than 1,400 leads and 865 new enrollments.
The biggest story was not just more leads. It was the combination of higher monthly volume, lower acquisition cost, stronger phone activity, and a direct connection to student enrollment.
Before vs. After
The campaign generated about 100 more conversions per month at roughly 72.5% lower acquisition cost.
Bar lengths are a visual aid. The reported monthly conversion and CPA figures come from LSEO's original case study.
Winter became a growth period instead of the expected slowdown.
Abylex initially worried that the approaching winter would suppress enrollment. Instead, the campaign produced all-time enrollment highs during the winter months, according to LSEO's published case study.
“The number of leads has increased and the in-house team is impressed with quality of their work. LSEO goes above and beyond to meet all needs, while their expertise and excellent project management made them a reliable partner.”Shayan, Owner of Abylex
“For us, they're just the best digital marketing company in the country.”Abylex client testimonial published by LSEO
05 / AI Search Context
This engagement predates LSEO's first-party AI Visibility measurement.
No retroactive AI claims
The Abylex case study documents paid-media performance from 2018–2019. LSEO does not attribute present-day AI mentions, citations, referrals, or recommendations to this historical campaign.
The acquisition lesson is still current
Modern paid growth still depends on the same fundamentals demonstrated here: intent, geography, message-market fit, conversion-focused landing experiences, clean measurement, and disciplined follow-up.
06 / Why It Worked
LSEO treated paid search as an enrollment system, not an ad account.
Local intent narrowed the market
The campaign concentrated spend on prospects close enough to realistically attend the school and already searching for CDL training.
The landing page carried the conversion burden
Ad clicks were matched with a dedicated experience designed to collect contact information and create a clear sales handoff.
Economics guided optimization
Success was evaluated in conversions, CPA, phone calls, enrollments, and ROAS — not superficial traffic volume.
A broken paid account often needs a funnel rebuild, not a bid tweak.
Abylex's improvement came from changing the account, keyword strategy, creative, landing experience, geography, and follow-up path together.
Lead quality matters because the real KPI is enrollment.
More than 1,400 leads translated into 865 new enrollments, giving the campaign a business outcome beyond form submissions.
Seasonality can be challenged when acquisition is efficient.
The campaign entered winter expecting softer demand and instead helped produce record enrollment months.
07 / Measurement & Data Integrity
The results on this page are drawn from LSEO's published Abylex Truck School case study.
The historical source does not provide channel-by-channel spend, revenue totals, or a complete month-by-month data export. This page therefore does not reconstruct metrics that were not documented.
08 / FAQs
Questions about the Abylex Truck School engagement.
What problem did Abylex have before hiring LSEO?
The previous Google Ads program was generating only about 25 conversions per month despite tens of thousands of dollars in spend, with reported acquisition costs of roughly $150–$200 per conversion.
What did LSEO change?
LSEO took over the paid account and creative process, analyzed prior data, performed competitor and keyword research, built a custom landing page, tightened local targeting around Sacramento, and managed search campaigns across Google, Bing, and Yahoo.
How much did conversion volume improve?
LSEO's published case study reports more than 120 monthly conversions compared with roughly 25 per month before the engagement — about 100 additional conversions each month.
What happened to cost per acquisition?
The reported CPA fell to about $55 from a prior range of roughly $150–$200, which LSEO reported as approximately 72.5% lower than the earlier cost per lead.
How many students enrolled?
During the first nine months, the campaign generated more than 1,400 leads and 865 new enrollments.
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