LSEO

The Client

RedFin: A Technology Real Estate Leader

RedFin is a top 3 publicly traded technology real estate company recently acquired by Rocket Companies. LSEO has served as the SEO agency of record since 2018, guiding the brand from funded start-up through IPO and into international growth.

The partnership focused on SEO and link building, identifying high-value keywords ranking on pages two and three of Google and executing page-level link strategies to push nearly all of them onto page one.

The Problem

Cutthroat Competition in Real Estate Search

If we know anything about the real estate space, it’s that it is super competitive. The top companies are always battling for search dominance.

Back in 2018 the client realized they needed a strong link building program to break away from rivals and capture more market share.

The Strategy
1

Keyword Discovery

  • Identified “money” terms ranking 11–30
2

Page-Level Link Building

  • 4–6 acquisitions per page each month
3

City Page Focus

  • Boosted authority of local home search pages
4

Quarterly Benchmarks

  • New keywords added every 90–120 days
5

Training & Consulting

  • Supported an internal SEO team of up to 12 members
The Results

“Please keep doing what you are doing.”

  • Over 3 million new users per month
  • Nearly all target keywords reached page one
  • 46.18% increase in overall traffic
3M+Monthly Users Gained
46%Traffic Growth
100%Keywords on Page One

Lay the foundation that powers growth.
Define your edge today.

Join hundreds of brands that have grown at scale with our performance marketing expertise.

Trusted by hundreds of brands worldwide

ESPN PayPal eBay Penn State Brad's Deals Redfin