The Client
JPP Law
JPP Law was working with a lead generation company in an effort to bring in more quality business for their firm. The previous company was underperforming and JPP needed a change in overall direction and approach.
JPP Law needed LSEO to do SEO, PPC, and social media marketing. LSEO started with a full redesign of the website then they took over SEO, PPC, and social media marketing campaigns.
The Problem
Outdated Site and Low Conversions
JPP Law previously had an outdated, non responsive website that was performing poorly in both driving quality traffic to their site and converting visitors into real clients.
LSEO did a complete overhaul of their previous site, rebuilt in WordPress with SEO best practices at its forefront.
The Strategy
1
Discovery & Audits
- Interviewed the JPP team to understand services and clientele
- Performed technical and content audits
2
WordPress Rebuild
- Rebuilt the website with clean UX/UI
- Implemented schema and SEO best practices
3
SEO Content Expansion
- Built pages for each legal service
- Targeted long-tail keywords with geo-optimized metadata
4
PPC Landing Pages
- Launched campaigns around high-intent legal queries
- Directed traffic to landing pages for each case type
5
Social Retargeting
- Promoted educational content and testimonials
- Focused on Facebook and Instagram retargeting ads
The Results
- +60 new leads per month
- $50 new cost per lead (down from $200)
- 300% total business growth
+60Leads / Month
$50Cost Per Lead
300%Business Growth
