Abylex CDL Truck Driving School
Abylex CDL Truck Driving School is located in Sacramento, California and offers students the opportunity to obtain their CDL license and provides job placement with major transportation companies. Truck drivers are in high demand from companies like UPS, FedEx, Walmart, Amazon, etc. and the trucking industry is an integral part of the American economy. For many people, a CDL license and truck driving career from Abylex can offer high paying jobs for as much as $50k–100k per year.
High Costs and Low Enrollment
Prior to working with LSEO.com, Abylex had spent tens of thousands of dollars in a few months’ period on Google Ads with another digital agency. After seeing only about 25 conversions a month, Abylex contracted LSEO.com in June of 2018 to increase the number of people who enrolled at their truck driving school and decrease the cost per lead.
Also, LSEO originally had a narrow timeline of fewer than four months to drive leads, because the summer and fall times typically made more revenue than the winter months for truck schools, so the company needed to prepare for a slower winter time.
Data & Stakeholder Analysis
- Reviewed existing account data
- Gathered insights from Abylex team
Competitor & Market Research
- Analyzed rival truck schools
- Identified keyword opportunities
Landing Page Creation
- Built high-converting page
- Crafted compelling ad copy
Local Search Targeting
- Focused on 50-mile Sacramento radius
- Aimed at males ages 18–45
Multi-Channel PPC
- Ads on Google, Bing & Yahoo
- Drove traffic to landing page
Lead Follow-Up Process
- Customer service contacted leads
- Provided program details & enrollment steps
“Within months Abylex saw record enrollments and a dramatic drop in cost per acquisition.”
- Consistent lead flow through winter months
- Massive growth in phone calls and form fills
- Return on ad spend exceeded expectations
