LSEO

The Client

Special Guest: Talent Booking Made Simple

Special Guest is a talent booking management platform founded by actor/comedian Damon Wayans, Jr and tech entrepreneur Kris Jones.

Special Guest streamlines the process of discovering new talent and booking LIVE entertainment. The platform has multiple celebrity backers including Kevin Hart, Marlon Wayans, Jake Johnson, Lamorne Morris, and Damon Wayans, Sr.

The Problem

Connecting Entertainers to the Public

When Special Guest launched, it needed a way to connect entertainers to the public.

The company partnered with LSEO to grow organic traffic, be promoted by social influencers, and generate more talent sign-ups for its user database.

  • Increase organic traffic quickly
  • Engage influencers for promotion
  • Boost entertainer sign-ups
The Strategy
1

Technical SEO Audit

  • Identified on-site opportunities
  • Improved crawl efficiency
2

Keyword-Focused Content

  • Created pages targeting valuable search terms
  • Drove qualified organic traffic
3

Influencer Outreach Link Building

  • Connected with online influencers
  • Earned links on blogs and social channels
The Results

In December 2018 the site recorded 1,100 monthly organic visits. One year later, by December 2019, monthly organic traffic grew to 10,700 visitors.

LSEO’s campaign resulted in an 873% increase in organic traffic in just twelve months.

  • 873% increased organic traffic
  • 9,600 new monthly visitors
873%Organic Traffic Growth
9,600New Monthly Visitors

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