Rockabilia: Global Leader in Music Merchandise
Rockabilia.com is the global leader in officially licensed music merchandise, with a legacy spanning over 30 years. Their inventory includes the largest collection of authentic band T-shirts, hoodies, posters, and other merchandise for fans of all ages. In March 2024, Rockabilia partnered with LSEO.com to elevate their SEO and Paid Digital Marketing efforts, aiming to drive significant traffic growth, improve advertising efficiency, and increase overall revenue.
Digital Marketing Plateaued and Costs Rising
Despite having a strong brand and product lineup, Rockabilia's digital marketing performance had plateaued.
Rockabilia needed a strategic overhaul to scale their digital presence while maintaining cost efficiency. They faced:
- Stagnant organic traffic.
- Rising costs in Google Ads with underperforming ROAS.
- Limited growth in Meta Ads sales with stagnant CPA.
SEO Strategy
- Full audit identifying technical, on-page, and content opportunities.
- Rebuilt keyword strategy with transactional and evergreen focus.
- Created and optimized hundreds of new artist and product pages.
- Implemented technical roadmap for speed, mobile, and indexing.
Google Ads Overhaul
- Reorganized account structure by product and brand.
- Targeted high-intent, bottom-funnel keywords.
- Applied smart bidding and CRO on landing pages.
- Launched dynamic remarketing for visitors and abandoners.
Meta Ads Optimization
- Redesigned creative assets for engagement.
- Launched interest-based and lookalike audiences.
- Implemented full-funnel strategies for cold traffic.
- Introduced catalog sales campaigns for product variety.
When LSEO took over in March 2024, Rockabilia.com generated 186,520 unique visitors per month. By April 2025, organic traffic skyrocketed to 475,000 per month.
- Google Ads spend reduced 31.7% while ROAS jumped to 6.70.
- Meta Ads sales grew 18.2% with stable CPA.
